Susan Mosedale, Iom, Cae Email & Phone Number

Alexandria, Va

Alexandria, Virginia

Promoted into position as a direct report to the CEO, and member of the senior management team at the world's largest amusement industry trade association representing nearly 5,000 members in 90 countries worldwide.• Direct member services programs including safety and advocacy (until 2015), education, professional development and training, membership, marketing, media relations, communications and publications.• Manage roles and responsibilities for 23 of 53 staff members including 5 direct reports: V.P. Global Membership & Marketing, V.P. of Education, Professional Development and Training, S.V.P. of Communications (which includes publications, media relations, website, and event marketing), Administrative Assistant, and Board & Committee Administrator.• Led development, implementation and evaluation of IAAPA strategic and business plans resulting in unprecedented association growth in membership sales, membership services and member value.• Oversaw global expansion strategy which transformed IAAPA into a truly global association establishing four distinct service regions which significantly expanded the association’s depth and breadth of service and value. • Ensure that IAAPA effectively serves its membership of 2,500 suppliers and 2,500 facilities, individuals and students, including theme parks, zoos, museums, aquariums, and science centers throughout the world with a suite of services.

Alexandria, Virginia

Recruited to manage U.S. federal legislative and regulatory advocacy, safety programs, global membership marketing, media relations, crisis management, annual conference and trade show marketing, and advertising. • Provided vision, insight and leadership for a new department which significantly grew in size and scope, eventually resulting in the spin-off of the Government Relations, Communications, and Media Relations functions into new departments; retained overall responsibility for a centralized membership, marketing and media department.• Coached, trained, and motivated a team of 4 to increase total membership by 62% and international membership by 109%. • Led brand study resulting in new brand image launch in 2001 which is still in use by the association today.• Established inaugural cohesive and comprehensive marketing strategy for membership sales that resulted in growing membership by expanding into new market segments, and substantially growing global membership.• Created first-ever unified and wide-ranging marketing strategy for annual global conference and trade show attracting 25,000 – 30,000 attendees, with components of direct mail, website, email, advertising and on-site event execution.

Washington, Dc

Promoted to help establish a new division to actively recruit new members in the solid waste collection and disposal industry tor the trade association representing private-sector U.S. waste companies, and related manufacturers/service providers. • Led and directed 3 commission-based telesales membership sales personnel and 7 field staff managing state government relations lobbying on behalf of the solid waste industry in RI, NY, NJ, IL, IN, MI, and VA.• Established program standard operating procedures and measures of success. • Frequently visited field offices to observe operations and assist on campaign development and execution.

Washington, D.C.

Hired to monitor legislation that affected solid waste collection and disposal. • Traveled extensively throughout the U.S. to interact with hired lobbyists working on state legislative initiatives.

Washington, Dc

• Advocated on Capitol Hill for laws and regulations that would benefit independent grocery store operators in the U.S.

Washington, Dc

• Worked on a project to inform government officials and the general public on the benefits of offshore oil drilling.