Susan Torrey Email & Phone Number

Santa Clara, California, Us

• Worked directly with the company founder & CEO, serving as adviser and communications partner.• Hired and led high-performing PR agencies that were responsible for building brand recognition for Cequence as the leading provider of API Protection. Responsible for media relations, analyst relations, executive communications, organic social media programs, and brand strategy in support of multiple geographies. Under my leadership the team:• Developed communications plans that elevated brand awareness and moved the company from 5-6 in SOV to #1 in SOV quarter over quarter. • Established our executives as the go-to for top-tier reporters, resulting in interviews on ABC, CBS, and NBC local affiliates, podcast interviews, and frequent quotes in trade and business press articles. • Developed a short educational and thought leadership video series (API Bites) with Cequence SMEs, influencers, customers, and partners, increasing website traffic, helping influence pipeline, and faster sales cycle.• Led AR efforts and secured top leadership positions in the Gartner API Security and API Management Buyer's Guides, Forrester Bot Management Wave, KuppingCole API Leadership Compass report, and Davos API Vendor landscape report. • Increased brand reach by implementing a new organic social media strategy on LinkedIn, resulting in 16,000 followers (600% + growth) in 15 months and increasing engagement with decision-makers.

San Jose, Ca, Us

• Developed and implemented a successful media strategy resulting in securing executive interviews with top trade, business, and broadcast media outlets and increased brand awareness ahead of a successful series C funding announcement. • Led the redesign of Noname's website, branding, and content strategy, resulting in increased web traffic, stickiness, and brand recognition within the InfoSec community. • Implemented monthly employee contests on LinkedIn, X, and Instagram, resulting in a 60% engagement rate and elevated brand presence.

San Francisco, California, Us

• Worked directly with the company founder & CEO, serving as adviser and communications partner.• Led an integrated and global communications program that included executive communications, public relations, social media, analyst relations, and internal communications for a leader in enterprise IoT security.

• Provided executive communication counsel and support to AT&T Cybersecurity's CEO and other execs as needed. • Drafted and executed communication strategy and platform for internal and external audiences• Developed communication deliverables, including announcements, speeches, videos, presentations, and briefing materials.• Fostered a high-performing and integrated team of PR agencies, a social media manager, an editor-in-chief of content, and an evangelist. • Orchestrated strategic communications efforts showcasing the company's technology innovations and product releases, securing positive coverage from top-tier media outlets.• Selected to be part of the combined AT&T Business and AT&T Cybersecurity cross-functional team that redefined our combined brand strategy to incorporate the brand recall of AlienVault with the AT&T corporate brand strategy.

• Responsible for AlienVault's global communications, including public relations, social media, analyst relations, content strategy, evangelism, and customer advocacy/reference programs. Built and led a team of professionals and several PR firms around the world.• Provided executive communication counsel and support to the CEO and other execs as needed.

London, England, Gb

• Developed and drove communications programs including PR, AR, executive comms, and social media for leading IT management, cloud management, DevOps start-ups including Puppet, Zenoss, EnterpriseDB.

Austin, Texas, Us

Houston, Texas, Us

Bellevue, Washington, Us