Integrated Marketing Manager, Corporate Marketing
Hoffman Estates
As the Corporate Marketing, Integrated Marketing Manager, I led several outside agencies and internal marketing teams to develop and drive measurable strategies and creative development across all media, including but not limited to online, digital, print, and direct marketing. I planned with businesses (hardline businesses, home services, off-mall, home fashions, gift registry and SYWR programs and financial services), and held strategic discussions and brainstormed new ways to go to market. I also handled creative / photo shoot management and problem solving. Here are a few accomplishments I am proud of: • Oversaw Heroes at Home branding and re-launch across all media in partnership with PR, with primary emphasis on social and online media, resulting in increased awareness and over $30M in donations. • Led corporate branding across all marketing touch points, resulting in consistency in branding for Sears Holdings