Susie Day Email & Phone Number

• Conduct in-depth positioning, messaging, branding competitor research to provide insight supporting brand and campaign development.• Lead the delivery of marketing campaigns and sales support tools of highly technical products to international clients with complex needs.• Design and deliver international, robust, creative testing. Cut data to analyse and compare individual audiences. Run data analysis and provide actionable insight to support successful creative development.

• Planned, executed, managed and measured marketing activity across all channels, growing brand awareness by 200% and increasing sales by 51% year on year. • Responsible for research and analysis deriving insights to understand retail customers and prospects motivations and drivers. Using a variety of methodologies and approaches across both quantitate and qualitative, NPS and UX testing to ensure product, proposition and e-commerce journey is optimised. • Restructured budgeting approach to ensure £1M budget planned and effectively managed reducing cost per acquisition by 62% year on year.• Established planning process supporting effective resource management of team of 9.

Bristol, United Kingdom

Hired to launch and market a range of new savings products. Responsibilities include:• Identified retail customers and prospects needs through focus groups and surveys. Analysed, summarised and presented to various internal stakeholders from the board to developers. Ran UX testing on e-commerce journey working directly with developers to ensure user journey to purchase was fully optimised and outcomes from focus groups and surveys were appropriately and consistently implemented. • Strategic assessment of market, competition and demand through desk research and commissioning market research agencies. Used this insight to develop marketing forecasts for financial and resource planning. • Developed multi-channel launch campaign, engaging stakeholders to ensure sufficient resource.

Bristol, United Kingdom

• Using customer insight, established retail audience segments and motivations. Designed, developed and delivered integrated, marketing strategies and plans, creative propositions and compelling communications across all channels focusing on optimising online purchase experience. Managed internal comms to ensure effective roll out across retail branch network.• Generated £4.7M sales from email marketing alone in one campaign.

Bristol, United Kingdom

• Recommended both bespoke and published research and insight to established compelling retail customer propositions, strategic partnerships and UX to online purchase delivering multiple simultaneous new product launches to tight deadlines.• Delivered effective creative, compliant yet compelling financial promotions across all media - direct mail, press advertising, inserts, DRTV, online, social, measured by campaign performance. • Managed £1M budget and responsible for the training the marketing department in financial promotions compliance and approval of all financial promotions.

Bristol, United Kingdom

• Delivered complex, high volume direct marketing campaigns to the business customers of Lloyds TSB and Bank of Scotland in a highly regulated industry and fast passed change environment.• Managed large number of stakeholders including legal, compliance and risk to deliver best possible customer experience despite the often negative customer messages and generated savings of £40,000.

Malmesbury

• Sourced retail customer insight to own and manage NPD from a visual communications perspective working closely with R&D teams. Responsible for briefs and £1M budget.• Owned product identity and communication in every channel, across a network of local marketing teams.• Pivotal in driving forward new marketing activity including a project to sell four new products consecutively to retailers resulting in more than doubled revenue from some retailers and revenue growth of 15% to £770m.

Bristol, United Kingdom

• Informed by market research and insight I repositioned company to expose it to new B2B markets, re-wrote and re-aligned service proposition, refreshed the brand to align with service offerings and fully managed trademark process.• Executed lead generation campaigns and established strategic partnerships.• Delivered case studies and press releases, managed social, internal comms, events, and a team of two.

Bristol, United Kingdom

Created Department of Health Stop Smoking campaign strategy based on audience and location research and analysis.

Bristol, United Kingdom

• Segmented audience and established effective propositions based on customer insight. • Advised on the communication implications of policies to establish communication strategies promoting the WRAP initiative encouraging recycling in the workplace. Planned and managed integrated campaigns.

Bristol, United Kingdom

A positioning, brand strategy and integrated communications B2B agency.Marketing Consultant (interim) Second Contract• Carried out extensive deep-dive market positioning and competitor analysis including global in-depth market research interviews and comprehensive brand audits.• Recommended market position, brand migration strategy, customer segmentation and propositions to CEO.

London, United Kingdom

Created a global technology brand, controlling marketing budget of £600K and sourcing a further marketing budget of £4.5M for cross-industry group of 17 mobile network operators and PC manufacturers.• Commissioned and developed significant qual and quant research design and analysis, and audience segmentation. Used the insight to inform the creation of an effective trademark strategy, leading brand agency and legal team to develop brand positioning and proposition delivering £5M media coverage.• Managed brand creation from agency pitch and decision, contract negotiation, and agency management.

Tetbury

Responsible to the Managing Director and liaising with global marketing managers to plan and establish commercially successful brand and marketing projects.• Advised clients about the potential value of a range of on and offline marketing channels to intelligently structure marketing programmes with the optimal mix and developed marketing tool kits.Key Achievements:• Key participant in a team of three that successfully devised and implemented an umbrella brand strategy based on in depth market research and analysis of 50 companies. Delivering new segmentation and propositions improving clarity of communication to customers and shareholders alike within three months and £200K budget.

Bristol, United Kingdom

Creative, integrated, technology marketing communications agency with key clients including: Adobe, Dell, Experian, Orange, MessageLabs, Microsoft, Telecom Italia, T-Mobile and Virgin Media.Account Manager (permanent)Tasked with partnering with client marketing teams to devise and deliver inventive, highly integrated external and internal campaigns managing budgets of approx. £450K.• Undertook extensive research, analysis, data sourcing and segmentation, proposition creation, campaign planning and messaging activities to deliver tight creative briefs and engaging campaigns both on and offline.• Effectively created and line managed account handling team of 3, and partnered with creative teams and clients to produce award winning campaigns whilst managing client and agency budgets.Key achievements:• Devised Acrobat 3D launch campaign strategy and managed campaign delivery, leading to 20:1 ROI and winning Technology Campaign of the Year Award in 2006 from CNET.• The above success significantly contributed to the agency being awarded the title of Agency of the Year 2006.

Bristol, United Kingdom

B2B marketing agency with clients from telecoms, high tech, financial, and professional services sectors.• Delivered alliance marketing campaigns, database marketing, proposition creation, internal comms, corporate branding, events programme and PR, achieving 32:1 ROI with limited budget.

Amsterdam Area, Netherlands

VONOS offered VoIP telco services over broadband. VONOS did not gain required funding within necessary time scales and was disbanded.• Reported to Marketing Director, drafted positioning, marketing & PR campaigns for EU launch.

Amsterdam Area, Netherlands

Manufacturer of peripherals and connectivity solutions for computer and consumer electronics users. Clients include: DSG, HomeBase, John Lewis, PC World, Dell, Darty and Misco.Responsible to MD for external and internal pan-European marketing strategy and delivery. Clients include: DSG, HomeBase, John Lewis, PC World, Dell, Darty and Misco.• Supervised PR consultancies and managed press in 11 languages and managed events programme. Led PR strategy change of focus from consumer targeted to channel targeted. • Managed branding transition across hundreds of thousands of SKUs, centralising and localising content.

Bristol, United Kingdom

A new-digital-media show case to bring together the best graduates in new-digital-media and industry in an environment that suited the specific criteria required by new-digital-media. Budget £25,000 per event.Founder member responsible for Marketing, PR and Art Direction.Achievements:Successful fundraising negotiations with BT, HP, Macromedia, BBC, Ministry of Sound, Future Publishing and IBM.Liaised with the governmental team of the UK’s Minister for Culture at the time, MP Kim Howells for his launch of a main event securing maximum exposure.

Bristol, United Kingdom

Stride Treglown offer full management service covering graphic design architecture, interior design, town planning, and building surveying.Set up a new graphic design company within the existing architectural company, designed and implemented new IT systems and working practices.Design across all production techniques including print, web design and HTML coding and exhibition production.Assessed briefs, produced quotes and creative solutions liaising closely with clients and third party suppliers to deliver highly successful results.Largest clients Sainsbury’s stores, Bentalls Department Store, Tesco’s, numerous retail parks, Abbey National Bank, Barclays Bank and Reuters.

Managed 50 staff, a 200 hundred seat public restaurant and the staff restaurant, responsible for staff training, appraisals, recruiting staff, and firing. Managed pay roll, advertising and merchandising, production planning, profit and loss management, stock control and sales administration.