- Managed collaborations with US-based influencers to achieve brand exposure- Curated influencers from beauty and wellness niches to enhance brand visibility and driveproduct awareness- Monitored influencer campaign metrics, including engagement, reach, and conversions, tomeasure ROI and optimize future strategies.- Built and nurtured ongoing relationships with key influencers, securing long-termcollaborations that boosted brand loyalty.

- Wrote, edited, proofread articles for publication about fashion, art, pop culture, social issues- Generated authentic and relatable article ideas- Connected with and interviewed industry specialists, creating in-depth profile articles

- Developed gifting campaigns for multiple brands in the fashion, beauty, and lifestyle sectorsand achieved brand exposure- Curated the most relevant and creative influencers across social media- Negotiated with influencers about partnership opportunities and closed over 190 partnerships- Summarized the effectiveness of influencer outreach initiatives by close analysis of contentperformance

- Developed brand identity by writing brand history and creating an authentic voice as well as adesigner profile for media use- Created social media content to increase brand awareness and customer engagement forthe newly established brand, achieving over 10k followers on Instagram- Assisted in creative direction for the seasonal campaigns- Developed influencer marketing strategies, resulting in partnerships with the most relevantfashion influencers in the country

- Developed and launched 3 ebooks and 2 webinars, managing all processes from contentcreation to campaign implementation- Wrote and developed blog posts, website copy, video scripts, email marketing copy, andsocial media posts- Designed and oversaw all aspects of the digital marketing department including socialmedia, email marketing, graphic design, Facebook and Google Ads

- Managed the company’s social media presence across Instagram, Facebook, and Pinterest.- Developed and executed a strategic social media plan to boost website traffic and increase sales.- Conducted monthly SMM performance reports, analyzing engagement metrics and adjusting strategies for optimal results.- Designed creative banners and visual content for online use, ensuring brand consistency across digital platforms.- Engaged with the online community, fostering brand loyalty and increasing audience interaction.

- Served as a key point of contact for prospective students, providing guidance through in-person and email communication.- Developed engaging content for the university’s official website, enhancing the visibility of the Admissions Department.- Supported recruitment initiatives by representing the university at regional schools, delivering presentations on the institution’s mission and academic programs.- Maintained and regularly updated the department’s social media channels, ensuring alignment with the university’s communication strategy.

- Crafted engaging articles and posts for social media platforms, contributing to the studio’s online presence and audience engagement.- Supported the creation of digital content, including visuals and written copy, to enhance brand storytelling.- Managed communication with external partners and collaborators, ensuring smooth coordination and relationship-building.- Assisted in the planning and organization of events and exhibitions, contributing to the curation process and logistical arrangements.- Played a key role in promoting events online, increasing attendance and visibility through targeted social media campaigns.

- Authored engaging articles and press releases for the AUA website, showcasing the university’s latest achievements and events.- Conducted in-depth interviews with faculty, industry specialists, and students, crafting well-researched articles that highlighted diverse perspectives within the academic community.- Edited and refined content to ensure clarity, coherence, and alignment with AUA’s communication standards, contributing to a consistent and professional online presence