Susannah Searson Email & Phone Number

Mill Valley, Ca, Us

Mill Valley, Ca, Us

San Francisco Bay Area

Brand Manager / Sales Manager Paul Frank and Vans Watches• Responsible for managing all aspects of Paul Frank and Vans watch licenses representing a volume of 2 million dollars and a 2007 sales projection of 4 million for 2008• Acted as main liaison between Vestal and licensed brands• Managed a worldwide salesforce of 15 domestic sales representatives and 14 international distributors• Acted as account manager for major house accounts such as Pacific Sunwear, Macy’s West, Macy’s PNW, Macy’s East, Nordstrom, Marshall Fields and Bloomingdales• Responsible for all aspects of sales including forecasting, sales budgets, and distribution analysis• Responsible for merchandising and design direction in conjunction with Paul Frank Ind. juniors, accessories, and men’s design departments and Vans shoe designers• Managed inventory purchases as well as production and product development teams• Responsible for all contract negotiation between Vestal Watch Group and licensors, Paul Frank Ind. and Vans, Inc.• Responsible for all aspects of marketing including advertising, promotions, and POP

Cartier International - Regional Sales Manager Wholesale 2001-2003 Regional Sales Manager Cartier• Responsible for developing and managing a 15 million dollar territory including independent jewelers and department stores in Southern California, Nevada, and Arizona• Exceeded sales target every year by 10% - 15% percent• Developed and organized local Cartier events in affiliation with local jewelers• Coordinated all local co-op advertising including implementing the first Cartier billboard program in Los Angeles• Coordinated custom design, fabrication and installation of first Cartier environments at premier accounts; Polacheck’s Jewelers, Traditional Jewelers, Asanti, Hing Wa Lee, Bryant and Son’s and Smith Jewelers• Developed and conducted associate sales training seminars and incentive programs for every account to motivate sales associates and insure sell-thru objectives 1998-2001 Regional Sales Manager Baume & Mercier• Responsible for developing and managing Pacific Northwest territory including Northern California, Hawaii, Oregon, Washington, and Idaho• Exceeded sales target every year and was recognized as highest percentage increase in any US territory increasing sales 30% in the first year• Managed 75 doors including independent jewelers and regional chain Ben Bridge• Developed and conducted associate sales training seminars and incentive programs for every account to motivate sales associates and insure sell-thru objectives

G-Shock Watches/ Casio Inc. - Department Store Specialist• Managed all department store business including Nordstrom, Federated (including Bloomingdales and Macy’s), and Robison’s May• Managed 40 independent retailers in the Bay Area• Responsible for strategic sales planning, analyzing sales to stock information and managing inventory levels• Developed and organized all local marketing events and promotions• Responsible for hiring training and managing three visual merchandisers

Airwalk / Items International - Northern California Airwalk Shoe and Snowboard Boot Representative• Developed territory from $1.3 million to $4.0 million in first year, adding 35 independent accounts• Opened Macy’s West 52 doors both men’s and women’s departments• Opened all Nordstrom California doors in men’s, women’s, and children’s departments• Responsible for managing 120 independent shoe stores and action sport accounts