Susannah Atkinson Email & Phone Number

Sydney, New South Wales, Australia

Fighting Chance designs, builds and scales social enterprises which move the dial for Australians with disability and their family.We work to identify the challenges, hurdles and barriers faced by people with disability in their everyday lives and then design and build sustainable social enterprise businesses to bridge these gaps.

Level 3, 50 Carrington Street, Sydney, 2000

At Thinksmart Marketing our goal is to help organisations drive more commercial value from their marketing efforts. To deliver more differentiated value to their customers, cut through the competitive noise and generally punch above their weight by taking a strategy-led approach to content, digital and brand.

Sydney

• Eight month contract as Senior PR Consultant to GTI Tourism to launch two new Starwood hotels in Australia • Ten month contract as Marketing Manager for Collective Marketing, a brand partnership agency • Four month contract with Macquarie Telecom to review, analyse and redevelop the company’s full spectrum of marketing collateral • Various short term contracts, including with G and T Human Resource Development.

London, United Kingdom

Headed PR division with full accountability for development, implementation and evalution of PR strategy, new business and budget management. Account directed key accounts including Qatar Airways, Jordan Tourism Board, Eastern Cape Tourist Board (SA), von Essen hotels (UK), Elegant Hotels (Barbados), Octopus Travel (hotel booking website), BookaSpa.com (spa booking website) and Shangri-la Resort & Spa in the Maldives.Key achievements: • Managed a team of 6. Developed and implemented a performance management system• Led new business strategy, from building database of target clients to rewriting Brighter credentials and pitch presentation template. Presented at over 15 winning pitches• Development and implementation of plans focused on strategic results and generating revenue• Maximised news cycle and created campaigns to drive coverage and bookings • Led development of new Brighter website and ongoing content management• Implemented proactive and tailor made creative campaigns that generated revenue through bookings and public awareness • Successfully built effective relationships with key media and celebrities driving widespread media coverage• Organised regular events from intimate press dinners to developing stands for Jordan Tourism Board at trade (World Travel Market) and consumer shows (Destinations)• Hit budget forecast despite difficult financial climate – through cost-savings & key new business wins

London, United Kingdom

Worked across PR and marketing teams developing integrated campaigns. Account managed a range of PR clients including luxury hotels, airlines and tour operators.Key achievements: • Increased coverage outside of travel media using celebrities, marketing partnerships and TV• Developed 7 Days of Jordan campaign integrating consumer roadshows, national radio presence and organised partnership with Rough Guide travel guides. Exhibited at 4 key London stations• Researched, wrote and edited content for press releases; proactively seeking opportunities on social media• Coordinated media events – press breakfasts, press conferences and launches• Arranged, coordinated and escorted press trips (Jordan, South Africa, Scotland, UK) resulting in coverage in national newspapers, key glossy magazines and BBC radio

London, United Kingdom

Managed implementation of Lancôme service events, from creative idea to point of sale to post-event analysis. Full responsibility for complexion category and colour collections including UK launches, development of in-store support, artwork production, forecasting, and budget management.

London, United Kingdom

Responsible for all Lancôme service events, including roadshows, retailer specific events and all aspects of GWP promotions (75 annually) from concept, bag design, gift content, in-store collateral and post event analysis.

London, United Kingdom

9 month sales role as part of L'Oréal Management programme. It was a maternity cover acting as National Account Executive for two key accounts - Boots and Debenhams.

London, United Kingdom

Ma Honours, History

Erasmus Exchange, History

Education record