Susannah Smoot Campbell

Susannah Smoot Campbell Email and Phone Number

Founder and CEO @ First Line Strategy, LLC
Atlanta, GA, US
Susannah Smoot Campbell's Location
Atlanta Metropolitan Area, United States, United States
Susannah Smoot Campbell's Contact Details

Susannah Smoot Campbell personal email

Susannah Smoot Campbell phone numbers

About Susannah Smoot Campbell

I am a business strategist and fractional CMO with a background in brand management, revenue generation and creative agencies. In the past 10 years, I have:- Driven +75% growth on a $79M business- Driven +50% growth on a $42M business- Driven +38% growth on a $14M business- Significantly contributed to annual planning for a $2+bn business- Helped garner $30+M in startup fundingAfter more than a decade in traditional brand marketing/corporate communications and P&L management roles with the likes of Campbell's Soup & VF Corporation, I now predominantly consult with high-growth companies and large corporations. I am the former CMO of Jaipur Living and Greenlight Financial, former VP of Strategy & Product at KontrolFreek, and former Director of Brand & Channel Marketing at good2grow, among others. My clients in the past two years include both B2C and B2B leaders such as the Coca-Cola Company, CW Hemp, MACHETE Jewelry, WorldPay, Aaron's Rent-to-Own, Tata Consulting, Kellogg's LATAM, The Developmental Edge, and Streamlabs.I am a unique mix. I have been called an "analytical workhorse" and a "fantastic storyteller." While grateful for that feedback, I like to think of myself as an "opportunity seizer." I rapidly learn industries and their pricing structures; pinpoint differentiators; and articulate problems, solves and unmet needs.Because I love mentoring people and forming teams, I relish fractional CMO gigs. For most, this is a new concept. Think of it as a Chief Marketing Officer who grows with your business. As a fractional CMO, I come into a company and work directly with the CEO, Sales and Product/Services teams on (re)defining strategy (price, product, promotion, key account, channel and partner strategy). We clearly articulate the mission, vision, goals and milestones. Once this step is complete, I move into the marketing plan, and assessment of the marketing team, often setting clear KPIs for the first time. I "right size" teams by either contracting, expanding, shifting or hiring new members. Together, we look at branding, marketing outreach and tools, ROIs, pricing studies, licensing agreements, new product lines... whatever is necessary to drive the business forward. Once the business and the CMO role grow to be a better fit for a full-time candidate? I help you to hire just the right person.I find the challenges of strategy, product and people management to be utterly delicious. Reach out if you'd like to solve problems and seize opportunities together.

Susannah Smoot Campbell's Current Company Details
First Line Strategy, LLC

First Line Strategy, Llc

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Founder and CEO
Atlanta, GA, US
Employees:
2
Susannah Smoot Campbell Work Experience Details
  • First Line Strategy, Llc
    Founder And Ceo
    First Line Strategy, Llc
    Atlanta, Ga, Us
  • First Line Strategy, Llc
    Founder & Ceo
    First Line Strategy, Llc Aug 2011 - Present
    Atlanta, Georgia, Us
    First Line is a growth strategy, business management and marketing firm. Through strategic partnerships and our own business development work, we have been privileged to work on deliciously complex business problems for a variety of B2B and B2C leaders. A taste of some of the projects we have worked on includes:- Prologis: Customer Segmentation & Service Line Branding- Coca-Cola Company: Global Juices Strategy & Annual Plan- CW Hemp: Consumer Re/Definition, Industry/Product/Pricing/Regulatory Analysis- WorldPay: Product Road Map, Customer Target Re/Definition- Aaron's Rent-to-Own: C-Suite Special Projects, Customer Benchmarking- Tata Consultancy Services: Annual Marketing & Communications Plan & Growth Strategy- Kellogg's LATAM: Storytelling, Research Plan Definition- The Developmental Edge: Rebranding, IP Analysis/Legal/Licensing- Minds at Work: Marketing & Business Development- MACHETE Jewelry: Business Strategy, Sales Analysis- ToGus Holdings: Investor Storytelling & Pitches- Loupe: Marketing Plan & Income Projections- Advanced Technology Development Center: Complete Rebranding- DuPont Fabros Technology: Mission/Vision/Strategy Definition - exit to Digital Realty- Streamlabs: Pricing, Competitor Assessment, Product Features, Target Definition - exit to Reliance Worldwide- Greenlight Financial: Branding, Marketing, App Development - Series B, Valued at $2.3 Bn
  • Bmc Strategic Innovation
    Senior Director, N American Content & Research
    Bmc Strategic Innovation Aug 2018 - Present
    Buenos Aires, Ar
    BMC Strategic Innovation is a global innovation and strategy agency with roots in Latin America. Within BMC, I assist US-headquartered companies on annual global strategic plans, product road maps and innovation opportunities, and industry/regulatory/customer/consumer insights.
  • Jaipur Living
    Chief Marketing Officer
    Jaipur Living Jun 2017 - Aug 2018
    Acworth, Ga, Us
    Jaipur Living is the #3 rug and textile furnishings company in the US. I completely reorganized the marketing department, established marketing strategy & metrics, conducted online and in-person focus groups with designers and retailers, and led all marketing teams (showroom, photography, catalog, online, association).
  • Customer Strategy, Llc
    Partner, Growth Strategy & Market Insights
    Customer Strategy, Llc Jan 2014 - Aug 2018
    Marietta, Us
    Customer Strategy is an Atlanta-based consumer insights and marketing analytics agency. We conducted focus groups, sales and inventory data analysis, national studies, consumer segmentations, customer benchmarking, pre- and post-store layout analysis and lift, product concepting, mobile surveys... whatever question you had, we found answers.
  • Kontrolfreek
    Vice President, Strategy & Product Management & Consultant, Product Road Map
    Kontrolfreek Jun 2015 - Oct 2016
    Chicago, Il, Us
    Atlanta startup KontrolFreek makes performance gaming gear. After leading national market research and product strategy for them in 2015 as a consultant, I was brought in house in 2016 to lead rapid product development and retail marketing. KontrolFreek exited to Steel Series in 2020
  • Greenlight Financial Technology, Inc.
    Chief Marketing Officer
    Greenlight Financial Technology, Inc. Mar 2015 - Mar 2016
    Atlanta, Ga, Us
    Atlanta startup Greenlight is "the debit card for kids" tied to a financial app through which parents can direct a child's spending. I managed product development thru beta testing, marketing and projections, and investor decks. I remain a shareholder.
  • Good2Grow™
    Brand & Channel Marketing Director
    Good2Grow™ Aug 2011 - Nov 2012
    Atlanta, Ga, Us
    In Zone Brands (now Good2Grow) makes healthy children's beverages with licensed character tops (ie Disney, Marvel, Warner Bros). I led product development, licensing, channel strategy, and brand marketing. good2grow was acquired by Kainos Capital in 2018.
  • Campbell Soup Company
    Brand Management (Various)
    Campbell Soup Company Aug 2007 - Aug 2011
    Camden, Nj, Us
    P&L responsibility and strategic marketing direction for Campbell's Condensed Soup ($1.2Bn); Campbell's Chunky Soup ($750 MM); Wolfgang Puck soups, stocks and broths ($28 MM); and Campbell's Slow Kettle-style Soup ($10 MM year 1).
  • Smoot Marketing
    Owner
    Smoot Marketing Aug 2004 - Aug 2007
    Owned and operated a public relations and advertising agency, during graduate school. Employed four part-time staff in two countries, serving telecom, technology, real estate companies, and NGOs.
  • French/West/Vaughan
    Group Account Director
    French/West/Vaughan Oct 2000 - Jun 2004
    Raleigh, Nc, Us
    Founded and led the technology, services and crisis communications practices at the largest PR & ad agency in the Southeast.
  • Marbles Kids Museum
    Marketing Manager
    Marbles Kids Museum Oct 1999 - Oct 2000
    Raleigh, Nc, Us
    Launched Marbles Kids Museum (formerly Exploris). Raised awareness for museum, and led grassroots fundraising of $18 MM for an IMAX theater.
  • North Carolina Museum Of Natural Sciences
    Interim Marketing Director & Capital Campaign Assistant
    North Carolina Museum Of Natural Sciences Jun 1997 - Oct 1999
    Raleigh, North Carolina, Us
    Raised awareness and funds for a new $72 MM museum, now the most visited attraction in the state of North Carolina.

Susannah Smoot Campbell Skills

Brand Management Strategy Brand Development Competitive Analysis Marketing Strategy Marketing Leadership Public Relations Entrepreneurship Strategic Planning Advertising Product Development Consumer Products Start Ups Integrated Marketing Marketing Management P&l Management Creative Direction Marketing Research Segmentation Market Research Business Strategy Business Development Management Product Marketing New Ventures And Investment

Susannah Smoot Campbell Education Details

  • University Of Maryland - Robert H. Smith School Of Business
    University Of Maryland - Robert H. Smith School Of Business
    Marketing & Strategy
  • University Of North Carolina At Chapel Hill
    University Of North Carolina At Chapel Hill
    Political Science And Spanish
  • Phillips Academy
    Phillips Academy
    Theater

Frequently Asked Questions about Susannah Smoot Campbell

What company does Susannah Smoot Campbell work for?

Susannah Smoot Campbell works for First Line Strategy, Llc

What is Susannah Smoot Campbell's role at the current company?

Susannah Smoot Campbell's current role is Founder and CEO.

What is Susannah Smoot Campbell's email address?

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What is Susannah Smoot Campbell's direct phone number?

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What schools did Susannah Smoot Campbell attend?

Susannah Smoot Campbell attended University Of Maryland - Robert H. Smith School Of Business, University Of North Carolina At Chapel Hill, Phillips Academy.

What skills is Susannah Smoot Campbell known for?

Susannah Smoot Campbell has skills like Brand Management, Strategy, Brand Development, Competitive Analysis, Marketing Strategy, Marketing, Leadership, Public Relations, Entrepreneurship, Strategic Planning, Advertising, Product Development.

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