Susanna Wållgren Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

- Development and execution of mid to long-term commercial strategy for the H&M Move brand, including market analysis, competitive intelligence, identifying growth opportunities, and driving commercial reviews.-Established and drove the commercial milestone process, leading to the creation of the yearly commercial plan as well as formation of a 360.

Stockholm, Stockholm County, Sweden

Freelance E-commerce and Marketing Insights Manager for a lifestyle retail destination and e-commerce platform based in London, UK.Optimized marketing efforts and e-commerce strategy, delivering data-driven insights to enhance performance and customer experience.

Göteborg, Sverige

Lifestyle sales and marketing agency- Oversaw strategic wholesale sales, planning, and marketing operations for 12 lifestyle and beauty brands in the Scandinavian markets.- Managed 80+ accounts and successfully launched new brands onto the Swedish market through various marketing channels.- Led brand and retail activation efforts, contributing to increased.

United Kingdom

Contemporary fashion and sportswear brand- Managed B2B sales, marketing, and PR activities for womenswear in the UK market.- Launched and managed the womenswear and activewear concepts. - Successfully managed key accounts, including Anthropologie, Harvey Nichols, Amazon, and Selfridges.- Secured and managed the Amazon UK and Germany account for all.

London, England, United Kingdom

Creative Sales and marketing agency- Started, built, and managed an agency representing Scandinavian brands including Carin Wester, Primeboots and AltewaiSaome, collaborating with key UK retailers such as Matchesfashion.com, Net-A-Porter, Selfridges, and Liberty.- Developed and executed sales and marketing strategies for multiple Scandinavian brands in the.

London, United Kingdom

Researched, targeted, and managed wholesale accounts in Europe and the Middle East. Negotiated terms with key accounts.- Arranged participation in tradeshows, including Exhibition at London Fashion Week, Capsule, and Who’s Next at Paris Fashion Week (PFW).- Produced and coordinated all sales tools, such as look book, line sheets, and PR.- Developed.

London, United Kingdom

Distribution agency- Served as a sales executive for Scotch & Soda and Maison Scotch.- Facilitated in-store marketing initiatives and trained staff members.- Analyzed sales figures weekly and provided recommendations to upper management.- Managed showroom setup and merchandising.- Produced and organized point-of-sale (POS) material.

London, England, United Kingdom

Swedish Contemporary fashion brand- Oversaw wholesale operations and implemented sales-driving actions for Acne women's and men's areas in Selfridges.- Trained and led a team of salesclerks in product merchandising and sales.- Promoted to team leader within 6 months.

Sweden's most luxurious department store.; Fields of responsibilities included: - Assisting marketing manager - Launch fall campaign internally and coordinate departments campaign material buys - Event coordinator for "Fashion Night Out"

Advertising firm Junior account manager for the production of Nordiska Kompaniet Christmas catalogue Fields of responsibilities included: - Co-ordinate the production - Making sure products were shot according to brand guidelines - Keeping track of sold catalogue shares - Logistics to and from location - Proofreading

Advertising firm Studio assistant Fields of responsibilities included: - Research, planning and preparing customer presentations - Planning the week of the assistant team - Creative and original work

Bsc, Business Administration; Marketing, Accounting, Finance, Strategic Management

Ba (Hons), Fashion Studies; Fashion Marketing, Fashion History And Forecasting

Project Management 1, Project Management

Education record

Exchange semester from Lund University Financial economics track with courses in evaluation, accounting, markets and strategic management.

Diploma, French Language And Literature

Project Management

Activities and Societies: Course in project management