AeroLeads people directory · profile
Susanna Lee Email & Phone Number
VP, Performance Marketing
at
Smarty Social Media
1 work email found
@zenogroup.com
5 phones found area 347, 718, and 914
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
VP, Performance Marketing
Location
Austin, Texas, United States
Who is Susanna Lee? Overview
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Quick answer
Susanna Lee is listed as VP, Performance Marketing at Smarty Social Media, based in Austin, Texas, United States. AeroLeads shows a work email signal at zenogroup.com, phone signal with area code 347, 718, 914, and a matched LinkedIn profile for Susanna Lee.
Susanna Lee previously worked as Full-time parenting at Career Break and Vice President, Digital & Integrated Media at Zeno Group. Susanna Lee holds Bachelor Of Business Administration (B.B.A.), Marketing & Advertising from Zicklin School Of Business.
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{first}.{last}@zenogroup.com
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Profile bio
About Susanna Lee
An NYC executive of Digital and Paid media with over 10+ years of experience, having worked at the top 3 largest ad agencies globally: WPP, Omnicom Group, and Publicis. I'm an expert at team-building, storytelling, digital analytics, and integrated/omnichannel media strategy. I've serviced over 40+ different clients in my career, spread over a wide range of various industry verticals. My career started in Paid Search and it's since been expanded to cover all paid and organic media, eventually branching out into social media and influencer marketing as well. I have a passion for mentoring teammates and bringing people together for collaboration. I believe empowering others and elevating their skillsets is the greatest success for any leader.
Listed skills include Search Advertising, Photoshop, Powerpoint, Marketing, and 20 others.
Current workplace
Susanna Lee's current company
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16 roles
Susanna Lee work experience
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Full-Time Parenting
Current
Career Break
Full-time housewife, mother, and ArtistPart-time business consultant and strategic advisor for various SMBs
Jan 2023 - Present
Vice President, Digital & Integrated Media
Zeno is an award-winning, global integrated communications agency under DJE (Daniel J. Edelman) Holdings.Clients: Splunk, Salesforce, and Lenovo• Led Salesforce Influencer Strategy & Activation across multiple vertical industries: Auto, Comms, and Retail• Oversaw paid media and social strategy for various clients including Splunk, Lenovo, and Salesforce• Pitched and assisted in pipeline growth for pharma and tech verticals for net-new clients. Secured revenue increase of $110K+ within six months for paid campaigns for an existing client.
Apr 2022 - Dec 2022
Vp, Search And Social Media
Clients: Woodbridge Home Solutions, Quality First Homes, Wilson Brown Law, Cremation Society of Philadelphia, Round Mountain Reserve, Frontera Capital Partners, and more.• Oversaw all paid media/organic media teams and 26+ clients across the home improvement, death, and real estate development industries (~3MM annually)• Developed omnichannel media strategies for lower-funnel/direct response results (leads, convs, appts, sales, revenue etc.)• Led client discussions to grow paid media spend and translate clients’ business objective needs to core services for Intellibright as a part of SOWs• Spearheaded development of company infrastructure and processes across all media departments• Ensured all teams (dev, search, etc.) are following best practices for full-funnel data attribution within all reporting tools, GTM, and GA• Directed front-end/back-end dev for website creation, call tracking implementation via CallRails, and back-end form/appt troubleshooting needs for client
Apr 2021 - Mar 2022
Group Director, Search Media
Clients: Walgreen's Find Care, Astrazeneca, Livalo, Stallargenes Greer, Takeda (Gattex, Corporate, Clinical Trials, MyMentor and Oncology), Merck - YCGP, Alcresta Relizorb, Ipsen Dysport, and various others.• Built and led a new search department for both SEM and SEO to support healthcare clients (HCP/DTC/B2B needs) across w2o offices locally and globally• Grew search portfolio 6x in one year from ~650K to ~4.5MM with over 40 account activations for multiple pharma clients• Created and standardized search practices while defining operational processes for SEO and SEM in cross-departmental collaborations• Pitched and developed strategies for new business while guiding client relationship and practice leads in the development of SOWs
May 2019 - Apr 2021
Group Media Director, Paid Search
Performics is the performance marketing arm of Publicis Groupe.Primary Clients: Samsung U.S. - Mobile, MEMC, Home Appliances & Consumer Electronics, and B2BSecondary Clients: Reckitt Benckiser (CPG) & Boehringer Ingelheim (Pharma) • Responsible for leading a team of 10 accountable for strategic insights, thought leadership and operational excellence on all assigned Samsung Search LOBs amounting to ~$117+MM annually• Manage and direct Media Directors who supervise their own teams for day-to-day execution and media activation• Enforce search best practices, quality control of media implementation, and marketing objectives• Collaborate with various Analytic, Social, eCommerce, and Ad Ops team to align to business objectives for clients• Facilitate the development of search best practices for improving operational efficiencies within team
Feb 2018 - May 2019
Associate Director, Paid Search & Operations
Resolution Media leads search and digital for Omnicom Media Group (OMG).Clients: Unilever U.S. & Canada, Astellas Pharmaceuticals, Synchrony Bank, Cirque du Soleil, Longchamp• Oversaw a team of eight direct reports and an offshore team for 70+ CPG accounts in the amount of $40MM+ annually in U.S. and Canada • Developed scopes of work, staffing plans, and hiring processes• Key tactical lead for overall paid media strategies and point of contact for local Unilever leads• Oversaw relationship with vendor partners and devise team training sessions on-site and off-site• Streamlined processes, ways of working, and creating efficient workflows via Wrike, Slack, and various project management tools• Data analytics lead and technical solutions expert cross-LOBs• Determined new opportunities and expanded paid media services for clients
Feb 2017 - Feb 2018
Associate Director, Sem
Clients: Mcgrath Corp, Porter and Chester Institute, YTI Career Institute, Mediafast, Carrington Morgage Services, and Pitney Bowes • Led paid search and full-funnel demand gen campaigns for education, health, and B2B rental vertical• Supervised a local team of several account managers and an offshore analytics team• Trained search team in ConvergeTrack, Excel, and search industry best practices• Developed creative briefs and pitched media services to prospective clients• Traveled out to clients and led quarterly business reviews• Coordinated and planned roadmap with developer teams for adops tagging (Sizmek, ConvergeTrack, Google AdWords, and Bing pixels)• Interviewed new hires and staffed Search department• Create and modified SOWs for various clients
May 2016 - Mar 2017
Senior Account Manager, Sem
Clients: AAA Life Insurance and non-auto verticals, Marinello School of Beauty, SaS• Managed a team of search associates for tracking, budget pacing, and campaign optimization• Project manager for client deliverables, weekly reports, and ad-hoc requests• Led weekly perfomance analysis for clients across automotive, insurance, and travel verticals• Produced automated reports by utilizing ConvergeTrack
Jun 2013 - May 2016
Paid Search Account Manager
AAA Auto Insurance• Managed auto insurance account, weekly KPI overview, and daily deliverables• Mentored new search associates in budget pacing, client communications, and reporting• Planned monthly program budgets with clients respective to goals• Scaled campaigns via ongoing keyword expansion, bid adjustment, and negative keyword strategies
Apr 2012 - Jun 2013
Paid Search Specialist
Wavemaker (formerly known as MEC) is a part of GroupM under the WPP plc conglomerate.Primary client: Xerox• Created monthly and quarterly client presentations• Trafficked keywords and launched campaigns• Reviewed SQRs and developed keyword lists for account implementation• Generated weekly and bi-weekly media reports• Wrote ad copy and monitored campaign performance
May 2011 - Apr 2012
Entrepreneur (College)
· Produced and sold handmade jewelry globally · Created company logo, business cards, stationery and product packaging · Generated publicity through use of social media and viral marketing · Built CrystalEssenceJewelry.com and operated an online e-commerce store · Identified and researched market threats and opportunities · Gained brand loyalty and consumers through implemented marketing strategies
Nov 2010 - Sep 2011
Marketing Director'S Assistant (Intern)
Brant Publications
• Designed print and online advertisements, sell sheets, and e-mail newsletters• Constructed proposals and contracts for partnership opportunities• Performed competitive analysis on rival companies• Set and organized timetables for various projects• Completed heavy market research on a daily basis
Apr 2010 - Aug 2010
Summer Intern At Modellounge
Ua Marketing And Management
· Promoted and researched products and services· Provided support in deployment of marketing and advertising strategies· Supervised planned events and activities· Maintained detailed inventory control reports
Jun 2009 - Aug 2009
Student Intern - Deferment Staff
• Prepared Student Tuition bills and corrected student tuition rates• Efficiently able to use the Baruch Online Student System (B.O.S.S.)• Interacted with customers and answered their concerns
Jan 2009 - May 2009
Work Study - Executive Accountant'S Assistant
• Handled accounts, payments, payroll, and bookkeeping • Prepared and deposited payments made to Baruch College• Updated records and closed books at the end of the month
Jan 2008 - Jan 2009
2 education records
Susanna Lee education
Bachelor Of Business Administration (B.B.A.), Marketing & Advertising
Zicklin School Of Business
Industrial Design/Arts
Brooklyn Technical High School
FAQ
Frequently asked questions about Susanna Lee
Quick answers generated from the profile data available on this page.
What company does Susanna Lee work for?
Susanna Lee works for Smarty Social Media.
What is Susanna Lee's role at Smarty Social Media?
Susanna Lee is listed as VP, Performance Marketing at Smarty Social Media.
What is Susanna Lee's email address?
AeroLeads has found 1 work email signal at @zenogroup.com for Susanna Lee at Smarty Social Media.
What is Susanna Lee's phone number?
AeroLeads has found 5 phone signal(s) with area code 347, 718, 914 for Susanna Lee at Smarty Social Media.
Where is Susanna Lee based?
Susanna Lee is based in Austin, Texas, United States while working with Smarty Social Media.
What companies has Susanna Lee worked for?
Susanna Lee has worked for Smarty Social Media, Career Break, Zeno Group, Intellibright, and Real Chemistry.
How can I contact Susanna Lee?
You can use AeroLeads to view verified contact signals for Susanna Lee at Smarty Social Media, including work email, phone, and LinkedIn data when available.
What schools did Susanna Lee attend?
Susanna Lee holds Bachelor Of Business Administration (B.B.A.), Marketing & Advertising from Zicklin School Of Business.
What skills is Susanna Lee known for?
Susanna Lee is listed with skills including Search Advertising, Photoshop, Powerpoint, Marketing, Microsoft Excel, Online Advertising, Marketing Strategy, and Social Media.
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