Susanna Simpson Email & Phone Number

I knew I wanted my own business at the age of 8 and that it would be a PR Agency by age 16 following extensive work experience with an international PR firm.After failing my A-levels twice, and not managing to talk my way in to university I wrote to 101 different PR Agencies looking for jobs. The one hundred and first gave me my big break age 19 and three years later I founded Limelight (now Definition) a central London based B2B PR agency in 2002. Quickly I proved my doubters wrong when PR Week named me their Young PR Professional of the year. And I have been fortunate to be recognised in many awards and leagues including the Growing Business Young Guns, London Business Awards, Marketing Week’s Rising Stars and Management Today/Sunday Times top 35 business women under the age of 35. This has really made up for the lack of A levels!I also grew Limelight internationally, setting up partnerships in Australia and the US and launched a wholly owned Limelight office in Dubai in 2011 and it was named New Agency of the year in The Middle East.After 16 years, in 2018 I sold Limelight through a trade sale and immediately reinvested to buy 10% of the agency that acquired me wanting to keep some entrepreneurial skin in the game. The merged agency has since been rebranded to Definition and I am proud to remain a very active shareholder and mentor to the business and its MD. Now post exit I am investing some of my new found spare time helping other agency founders grow and learn from her successes and failures.I am still a practicing PR expert and Agency founder, but also founder member of The Supper Club (for high growth entrepreneurs) and The Venturers Club (for people who have exited their business). Over the years I have gained significant experience in chairing and developing founders through peer to peer learning roles, facilitating entrepreneur workshops for Strategic Coach in Canada and The Supper Club forums in London.Today, I consider myself to have significant and valuable hands on experience of the following aspects of business and agency life that might help other founders:New business pitching and lead generationNetworkingMarketing & PRPersonal brandingStrategic planningHow to have a business and a lifeVision, strategy & planningCulture and people

Listed skills include Marketing Communications, Media Relations, Public Relations, Marketing Strategy, and 35 others.