- planning, developing and implementing PR strategies- liaising with colleagues and key spokespeople and stakeholders- liaising with and answering enquiries from media- researching, writing and distributing press releases to targeted media- collating and analysing media coverage- writing and editing in-house magazines, speeches, articles - preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes- devising and coordinating photo opportunities- organising events including press conferences, exhibitions, open days and press tours- maintaining and updating information on the organisation's website- managing and updating information and engaging with users on social media sites- sourcing and managing speaking and sponsorship opportunities- managing the PR aspect of a potential crisis situation