Susanne Hoffmann Email & Phone Number

Amsterdam, NH, NL

Amsterdam, Noord-Holland, NL

New York, New York, US

• Responsible for the product and market merchandising teams of both divisions of 16.Main Tasks:
• In charge of the total European FTW & ACC offer from Calvin Klein & CK Jeans
• Covering interims the VP position & representing the division in all important moments
• Collaborating with all apparel divisions to complete the product offer
• Define key strategy pillars to continue growing the Accessories & Footwear business
• Lead & develop product briefs to support brand segmentation & consumer needsKey Achievements:

Amsterdam, North Holland, NL

• Responsible for the global and regional EMEA license products
• Working closely with Marketing and licensing partners on product launches & following business performance
• Implemented the future strategy plan to ensure the license products are brand aligned

Amsterdam, North Holland, NL

• Responsible for the Merchandising, Design, Product Development & Sourcing teams of a total of 30 professionals covering the entire Accessories assortment globally from Sportswear, Tommy Jeans to Kids offer:
• Main Tasks:
• Define key strategy pillars to continue growing the Accessories business
• Motivating the team to identify & drive new business opportunities while reducing complexity of the collection offer
• Connecting with buying offices & vendors to constantly improving the supply chain process, sourcing mix and emphasizing on the partnershipKey Achievements:
• Managing to grow the revenue even during the pandemic vs. 2019 by readjusting the offer to the consumers’ needs and remaining the fastest growing division

Amsterdam, North Holland, NL

• Responsible for Kids Division including the Merchandising and Design teams Key Achievements:
• Organizing the work process to become the most efficient division of the brand
• Achieving a revenue of more than +15% in ‘19
• Pushing digitalization as the main strategy in all areas such as workflow (3D design), increasing consumer facing assets, collaborating with key online partners
• Key stakeholder in a company transformation project with main focus on shortening the calendar and defining clear collection milestones (‘360 project’)

Amsterdam, North Holland, NL

• Responsible for the entire Merchandising and Planning team of 16 professionals in the Tommy Jeans Division:
• Partnering with Design, Product Development, Marketing to ensure that the message to the consumer is clear & to build commercially strong collections
• Achieving margin targets whilst keeping competitive price points
• Ensuring that both Men’s & Women’s lines are equally growing by translating long term business objectives into a Merchandising Strategy aligned with the overall Brand StrategyKey Achievements:
• Increased the business to the biggest division within TH with substantial annual revenue growth of +15/20%
• Successfully introduced fast track capsules such as the ‘Heritage collection’ achieving an additional revenue of 5% of the total TJ business and shifting the handwriting & consumer & customer base to a much younger.

Amsterdam, North Holland, NL

• Responsible to set overall merchandising targets together with the vision of our CFO & Brand President together with the team of 6 professionals.Main Tasks:
• Collaborating closely with management to introduce brand strategies into the business
• Working closely with all divisional merchandising teams to share best practices, alignment, improving processes and increasing efficiencies, advising on business decisions & strategiesKey Achievements:
• Supporting divisions by creating market research presentations
• Being a part of the leadership team operationalizing TH’s shift to the “See Now, Buy Now” model, providing the instant gratification that global consumers desire

Amsterdam, North Holland, NL

• Responsible for the Retail Full Price Planning & Allocation team of 14 professional.Key Achievements:
• Establishing a new process by planning, allocating & buying centrally vs. decentral
• Recruiting and building up a whole new team of 14 professionals
• Defining clear milestones to connect with the markets on all allocation & planning related matters
• Developing tools & processes to upload orders for all TH divisions, all EMEA countries and full price stores
• Implementing weekly replenishment & reporting on basic/key styles

Amsterdam, North Holland, NL

Amsterdam, North Holland, NL

• Responsible for the entire merchandising & planning team of 12 professionals in the Womenswear division.Main Tasks:
• Collaborating with Design, Product Development, Marketing, Markets globally on translating long term business objectives into a Merchandising Strategy
• Gaining knowledge of brand-wide trends and performance by actively collecting and combining information from markets
• Creating clear collection frameworks including all important merchandising KPI's based on market input, sell-in & sell-out data
• Driving Key Milestone Meetings by presenting & discussing the collection

Amsterdam, North Holland, NL

Metzingen, Baden-Württemberg, DE

Stuttgart, Baden-Württemberg, DE

Bachelor, International Business

Textilfachwirt