Susanne Jansen

Susanne Jansen Email and Phone Number

Beratung I Markenstrategie I CMO I Interim Management I Brand Management I FMCG I Beauty & Cosmetics @
Susanne Jansen's Location
Greater Hamburg Area, Germany
Susanne Jansen's Contact Details

Susanne Jansen work email

Susanne Jansen personal email

n/a
About Susanne Jansen

Mit mehr als 20 Jahren Erfahrung aus globalem und lokalem FMCG Markenmanagements bin ich Expertin in sämtlichen Fragen der strategischen und operativen Markenführung, der Markenkommunikation, des Insight- und Innovationsmanagements, der Portfoliosteuerung und der operativen Geschäftsentwicklung.Meine besonderen Erfolge liegen darin, - langfristig gesundes Wachstum zu produzieren, auch in stagnierenden Märkten,- flexibel und schnell Innovationen und Marken zu entwickeln und erfolgreich zu launchen,- effektive, übergreifende Ressourcensteuerung von Budgets und Kompetenzen,- erfolgreiche Markenarchitektur globaler Dachmarken und lokaler Markenperlen aufzubauen, - Marken nachhaltig zu stärken und erfolgreiche Markenstrategien zu entwickeln,- KPI-gestützte Steuerung des Geschäfts aufzubauen, Prozessoptimierung umzusetzen und mit effektivem Projektmanagement Produkte zu entwickeln und Organisationsentwicklung zu ermöglichen,- Organisationen konsequent am Konsumenten und den Marktanforderungen auszurichten und- Organisationen gezielt weiter zu entwickeln durch Etablierung neuer Einheiten (z.B. interne Strategieberatung) und Etablierung neuer Tools und Training neuer Kompetenzen.Meine sozialen Stärken sind:- exzellente Kommunikationsfähigkeiten,- ausgeprägter Teamplayer,- erfahrener Coach,- pragmatischer, ziel- und ergebnisorientierter Führungsstil,- starker Kundenfokus und das Streben, alle zu Gewinnern werden zu lassen,- klare Perspektive, Wandel und Herausforderung als Chance zu begreifen.

Susanne Jansen's Current Company Details
Susanne Jansen Markenberatung

Susanne Jansen Markenberatung

Beratung I Markenstrategie I CMO I Interim Management I Brand Management I FMCG I Beauty & Cosmetics
Susanne Jansen Work Experience Details
  • Susanne Jansen Markenberatung
    Markenstrategie Beratung
    Susanne Jansen Markenberatung Jun 2020 - Present
    Markenstrategie Beratung: Brand Building, Markengesundheit, Marketingstrategie, Innovation und Kommunikation
  • Laverana Gmbh & Co. Kg
    Chief Marketing Officer Lavera
    Laverana Gmbh & Co. Kg Jan 2019 - Jun 2020
    Hannover Und Umgebung, Deutschland
  • Emetriq Gmbh
    Mediastrategie Beratung
    Emetriq Gmbh Aug 2019 - Dec 2019
    Hamburg, Deutschland
  • Tnbc Gmbh The New Business Consultancy, Köln
    Strategieberatung
    Tnbc Gmbh The New Business Consultancy, Köln May 2017 - Jul 2018
    Köln Und Hamburg
    Strategische Beratung zu Neugeschäftgewinnung, Positionierung und Markenstrategie
  • Emeritus Institute Of Management
    Digital Marketing - Customer Engagement, Social Media, Planning & Analytics
    Emeritus Institute Of Management Jun 2017 - Aug 2017
    Großraum New York City Und Umgebung
    Web-based studies of state-of-the-art digital marketing strategies and tools and how to optimize customer engagement in social media by setting up and executing efficient digital marketing strategies.
  • Emeritus Institute Of Management
    Digital Strategies For Business - Leading The Next Generation Enterprise
    Emeritus Institute Of Management Jan 2017 - Apr 2017
    Columbia University, Ny/Usa
    Web based studies of digital transformation and how this impacts a company´s business model, business strategy and organisational set-up and processes.
  • Beiersdorf
    Sabbatical
    Beiersdorf Nov 2015 - Dec 2016
    Hamburg Und Umgebung, Deutschland
  • Beiersdorf
    Global Marketing Director Nivea Hair / Nivea Baby / 8X4
    Beiersdorf May 2013 - Oct 2015
    Global Brand Management: Brand strategy, innovation pipeline, product development communication strategy and communication development. Success: packaging relaunch in record time, complete assortment relaunch, new positionning and hero product launches for NIVEA Hair accross Europe.
  • Beiersdorf
    Global Director Brand Strategy &Tracking
    Beiersdorf Sep 2010 - Apr 2013
    In house consultancy on category and brand strategy to Global Brand Management Units. Based on quantiative global tracking tools for brand and category health, monitoring key performance indicators over time and accross competitors. Success: identical KPIs on NIVEA Brand Health across 80 countries worldwide are basis for consistent global NIVEA Umbrella Brand Management.
  • Beiersdorf Ag
    Head Of Consumer And Market Intelligence
    Beiersdorf Ag Sep 2009 - Oct 2010
    Foster quality of managment decisions based on data and knowhow on consumers´ insights, attitudes, usage patterns and consumer research by providing state of the art market research and market intelligence tools and processes.Forster consumer centricity within the global BDF organisation by providing vision, tools and processes.
  • Beiersdorf Ag
    Head Of Marketing Nivea Personal Care, Germany
    Beiersdorf Ag Apr 2000 - Aug 2009
    Drive above market growth of NIVEA Hair, NIVEA Deodorants, NIVEA Body Cleansing, 8x4 and Hidrofugal in Germany: participation in global teams to input local requirements into global strategies and perfect execution within German market incl. safeguarding adequate new product pipeline, strong POS and BTL support and excellent communication support and media strategy.
  • Beiersdorf Ag
    International Senior Brand Manager Nivea Beauté
    Beiersdorf Ag Oct 1997 - Mar 2000
    Global brand strategy, assortment and marketing mix for NIVEA Beauté, incl. global innovation pipeline and communicationn development. Project management for up to 20 launch projects in parallel. Regional roll out. Success: roll out into 10 countries, consistent market share growth, set up and efficiency of internal processes adapted to requirements of decorative category.
  • Bdf Nivea - Belgium
    Senior Brand Manager Nivea
    Bdf Nivea - Belgium 1995 - 1997
    Global test market for decorative cosmetics line NIVEA Beauté: project lead and participation in development and execution of global positionning, marketing mix, POS materials incl. permanent displays and communication material. Perfect local launch and execution in Belgium. Success: No. 3 brand after rocket start.

Susanne Jansen Skills

Marketingstrategie Customer Insight Marketingmanagement Marketingkommunikation Marketing Marktforschung Brand Management Kosmetik Fmcg Global Business Development Internationales Marketing Warenrotation Globales Marketing Consumer Insight Markenarchitektur Brand Architecture Branding And Identity Marketing Strategy Konsumentenforschung Produktinnovation Marktanalyse Strategisches Management Unternehmensstrategie Produktmarketing Cosmetics Global Marketing Marketing Communications Marketingforschung Marketing Management Produktentwicklung Wettbewerbsanalyse Werbung International Marketing Trade Marketing Digitales Marketing Integriertes Marketing Management Marktplanung Vertrieb Markenwert Local Marketing Product Innovation Market Research Markenentwicklung

Susanne Jansen Education Details

  • Emeritus Institute Of Management
    Digital Strategies For Business. Digital Marketing.
  • Whu Wissenschaftliche Hochschule Für Unternehmensführung, Koblenz, Germany
    Whu Wissenschaftliche Hochschule Für Unternehmensführung, Koblenz, Germany
    Betriebswirtschaft/Unternehmensführung
  • Ecole Supérieure De Commerce De Lyon, France
    Ecole Supérieure De Commerce De Lyon, France
    Business Management
  • Penn State University, State College, Usa
    Penn State University, State College, Usa
    Business Management
  • Whu Wissenschaftliche Hochschule Für Internehmensführung, Koblenz
    Whu Wissenschaftliche Hochschule Für Internehmensführung, Koblenz
    Prädikatsexamen

Frequently Asked Questions about Susanne Jansen

What company does Susanne Jansen work for?

Susanne Jansen works for Susanne Jansen Markenberatung

What is Susanne Jansen's role at the current company?

Susanne Jansen's current role is Beratung I Markenstrategie I CMO I Interim Management I Brand Management I FMCG I Beauty & Cosmetics.

What is Susanne Jansen's email address?

Susanne Jansen's email address is su****@****orf.com

What schools did Susanne Jansen attend?

Susanne Jansen attended Emeritus Institute Of Management, Whu Wissenschaftliche Hochschule Für Unternehmensführung, Koblenz, Germany, Ecole Supérieure De Commerce De Lyon, France, Penn State University, State College, Usa, Whu Wissenschaftliche Hochschule Für Internehmensführung, Koblenz.

What are some of Susanne Jansen's interests?

Susanne Jansen has interest in Reading, Tennis.

What skills is Susanne Jansen known for?

Susanne Jansen has skills like Marketingstrategie, Customer Insight, Marketingmanagement, Marketingkommunikation, Marketing, Marktforschung, Brand Management, Kosmetik, Fmcg, Global Business Development, Internationales Marketing, Warenrotation.

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