- presentation at national sales conventions- budget planning for cross-brand promotions - internal/external stakeholder management- creation and design of new POS solutions - strategic derivation of new promotion concepts & mechanics- briefing & roll out of promotion packaging design for 50+ articles- negotiation & contracting of external cooperation partners - briefing & execution of new digital collector promotion and respective website- briefing & realization… Show more - presentation at national sales conventions- budget planning for cross-brand promotions - internal/external stakeholder management- creation and design of new POS solutions - strategic derivation of new promotion concepts & mechanics- briefing & roll out of promotion packaging design for 50+ articles- negotiation & contracting of external cooperation partners - briefing & execution of new digital collector promotion and respective website- briefing & realization of communication campaign (social ads, online banner, OOH posters) Show less

- preparation of national sales documents & presentation - coordination of agencies - promotion performance analysis

• Conducting market-, promotion- and competitive analyses. • Supporting the planning and execution of marketing strategies in cooperation with agencies, suppliers and other internal department • Supporting the Social Media and Website content strategy

• Project work: Benchmark report research performance of the best universities in Europe• Research • Revision of English and German reports

• Support of the marketing department in terms of planning, execution and follow-up of the Lufthansa company presentation at a nationwide luxury fair• Independent management of subprojects within the project „New Lufthansa sunshine destinations“• Independent planning, execution and monitoring of above- and below-the-line marketing campaigns in cooperation with suppliers, agencies and internal departments of Deutsche Lufthansa AG• Creation… Show more • Support of the marketing department in terms of planning, execution and follow-up of the Lufthansa company presentation at a nationwide luxury fair• Independent management of subprojects within the project „New Lufthansa sunshine destinations“• Independent planning, execution and monitoring of above- and below-the-line marketing campaigns in cooperation with suppliers, agencies and internal departments of Deutsche Lufthansa AG• Creation of content for internal company media with nationwide distribution (online- newsletter)• Active customer service as well as support of key account managers and the marketing department during local events• Actualization and maintenance of CRM databases Show less

• Student counselling for questions on Business Administration and Economics studies• Processing of course evaluations