Susanne Rolfe

Susanne Rolfe Email and Phone Number

General Management | Governance | Leadership and Growth | Vision, Purpose, Strategy | High Performing Teams | Award Winning Brands | Global Marketing and Sales | International Markets @
Susanne Rolfe's Location
New Zealand, New Zealand
Susanne Rolfe's Contact Details

Susanne Rolfe personal email

About Susanne Rolfe

I am a results-driven, commercially proven, executive leader who has generated the equivalent of NZ $1 billion in revenue growth across my last three roles.I have a consistent track record of building high-performing, highly engaged teams and fostering winning growth cultures that empower individuals and teams to be accountable, achieve results, and excel at the highest levels. I am deeply committed to continuous learning and development, both for myself and others.With a strategic mindset, I drive vision and purpose, and have developed, communicated and implemented growth strategies that have delivered more than NZ $700 million in revenue growth across my recent roles.My governance experience includes five years of Board membership and reporting responsibilities, providing me with valuable business insight and organizational oversight, including risk management, corporate policy development, financial fluency, and strategic decision-making.As an adaptive leader, I leverage my capacity for rapid learning to quickly navigate businesses of considerable scale and complexity (with annual revenues up to NZ $2.8 billion) in both consumer and customer-facing environments and in global and New Zealand-based roles.I have deep expertise in the Food and Industrials sector, having worked with many of the world's largest FMCG companies, including Mondelez International, Groupe Danone, United Biscuits and Coca-Cola. My direct leadership experience encompasses successfully operating in complex cultural, regulatory, and business environments across the US, China, Japan, EU, UK, Latin America, Russia and Southeast Asia.An award-winning marketer, I have been recognized for my leadership in developing a disruptive global brand, creating innovative consumer categories, and overseeing breakthrough integrated marketing campaigns.As a values-driven and purpose-driven leader, I bring self-awareness, commitment, resourcefulness, resilience, curiosity, caring, courage, and a growth mindset to my career. I thrive when making a meaningful contribution and a significant difference to the organizations and the people I work with.

Susanne Rolfe's Current Company Details
Avantage Consulting Group

Avantage Consulting Group

General Management | Governance | Leadership and Growth | Vision, Purpose, Strategy | High Performing Teams | Award Winning Brands | Global Marketing and Sales | International Markets
Susanne Rolfe Work Experience Details
  • Avantage Consulting Group
    Director
    Avantage Consulting Group Feb 2024 - Present
  • Career Break
    Professional Development
    Career Break Aug 2023 - Jan 2024
    This was a professional development sabbatical where I dedicated my time to advancing my knowledge and skills. This enriching experience included studying, earning new certifications, attending industry conferences, spending time with family and friends, travel and working on personal projects.
  • Tatua Co-Operative Dairy Company Ltd
    General Manager Marketing And Sales
    Tatua Co-Operative Dairy Company Ltd Apr 2018 - Jul 2023
    Morrinsville, Nz
    Key Responsibilities:• Lead the Global Marketing and Sales team, comprising four business units, three subsidiaries (China, Japan, USA), R&D, Export Supply Chain, Marketing, and Business Optimization. A total of 94 FTEs, with 11 direct reports• Accountable for driving operational revenue and margin growth• Lead the long-term commercial strategic planning and implementation process• Governance of the three subsidiaries (China, Japan, USA)• Foster and expand partnerships with strategic customers• Enhance innovation and new product development• Lead business optimization effortsKey Achievements:• Built a high-performing, highly engaged global Marketing and Sales team, increasing revenue per FTE from NZ $3.8 million to $5.6 million annually by aligning team vision, purpose, and values, establishing operational principles, consolidating business units, optimizing processes, and investing in competency-based development.• Delivered NZ $207 million (+63%, 8.5% CAGR) operating revenue growth, reversing a five-year negative revenue trend (-2.3% CAGR). Doubled earnings from NZ $7.60 to $15.20 per kg of milk solids (12% CAGR), reversing a five-year flat earnings trend (-0.8% CAGR).• Developed and implemented growth strategies which have delivered 12% revenue CAGR for Specialty, Added Value products and have positioned the business for sustained growth with the approval of significant capital investments.• Doubled Specialty, Added Value product revenues to $212 million annually over five years (12% CAGR) by expanding strategic customer partnerships and leading significant contract negotiations across multiple markets.• Enhanced governance across the three subsidiaries by developing and implementing strategic growth plans, supporting operational delivery, restructuring board papers, implementing comprehensive risk management and review processes, and formulating and overseeing corporate policies to ensure regulatory compliance.
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  • Career Break
    Caregiving
    Career Break Feb 2017 - Apr 2018
    Caring for an elderly parent.
  • Mondelēz International
    Global Category Marketing Director
    Mondelēz International Jan 2015 - Jan 2017
    Greater Chicago Area, Il, Us
    Key Responsibilities:• Leadership of the Global Category Matrix Team • Drive global Candy Category revenue and margin growth and global marketing expenditure• Lead a consumer needs-based growth strategy to deliver sustainable growth for the category including goal setting, market, competitive and capability analysis, strategic initiative identification, investment and resource requirements, and risk assessment and mitigation.• Lead Global Marketing, Market Research and Customer Insights functions to build understanding of consumer needs, market dynamics, competitor actions and industry developments. • Lead global brand equity development and deliver Integrated Marketing campaigns for global brands. Responsible for key agency relationships and for the delivery of global campaigns.Key Achievements:• Unified the global category matrix team and improved financial performance, operational effectiveness and delivery of key strategic initiatives by building and aligning behind the category vision, values and strategy, developing shared objectives and KPI’s and by optimising operating principles, all while effectively aligning the interests of multiple stakeholders.• Executed a revenue and margin turnaround for the candy category, reversing a negative revenue growth trend in 2014 (-2.4%) and achieving revenue of US $1.7b (+3%) and margin growth of 200 basis points in 2016.• Developed and implemented a global consumer needs-based category growth strategy by building a brand architecture based on deep consumer insight which identified and elevated a new global brand (Sour Patch Kids) and developing a sensorial-based innovation strategy.• Delivered the first global integrated marketing communications campaign for Halls which repositioned the Halls brand from a functional (cough and cold) to an emotional (invigoration) positioning.
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  • Mondelēz International
    Global Brand Marketing Director
    Mondelēz International Nov 2011 - Dec 2014
    Greater Chicago Area, Il, Us
    Key Responsibilities:• Establish and lead the global brand team.• Grow global brand revenues and margins. • Develop and harmonise all elements of the global brand positioning and brand equity.• Develop and implement a global expansion strategy, including identification of key target markets and the development of a global playbook to support geographic expansion.• Implement a consumer needs-based innovation strategy to meet different sensorial preferences at breakfast and open new consumer segmentsKey Achievements:• Created a global team and established a shared purpose, vision and operating principles, all while balancing the needs of a diverse set of stakeholders.• Developed a new global brand that is now available in 50+ countries, established a new consumer product category (Breakfast Biscuits) and accelerated brand revenue from USD $178m in 2011 to USD $600m in 2014 (CAGR of 50%).• Harmonised the global brand positioning that led to the development of award-winning disruptive consumer engagement programs. • Gained EU scientific commission approval to use the ‘Four Hours of Sustained Energy Release’ product claim on pack. • Created Belvita’s growth strategy and identified best practices for the global launch playbook and led the roll out of Belvita into the EU, US, Canada, Australia, New Zealand, Latin America, SEA and China.• Led the development of a global consumer needs-based brand architecture and established an innovation pipeline which now produces over 9 billion individual Belvita biscuits p.a. by leading the development and introduction of more than 20 varieties of Belvita.Brand Awards:US Advertising Engagement Award (Silver Effie) for #morningwins digital campaign (2015) - Recognized for effectiveness in Marketing CommunicationUS Nielsen Breakthrough Innovation Award (2014) - Best US disruptive innovation whch establishes a new consumer category -Breakfast BiscuitsUK Grocery Buyers Best New Grocery Innovation Award (2012)
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  • Danone
    Regional Marketing Director, Danone Dairy S.E.A.
    Danone Jun 2005 - May 2008
    Paris, Fr
    Increased net revenue by ~200% and profitability by 1900 basis points by revitalising all aspects of the marketing and commercial mix. Led a white space start up business that pioneered the development of a robust value for money nutritional milk brand (Milkuat) based on strong consumer insights, optimised price pack architecture, key opinion leader support, innovative communication and excellent distribution.Recognition:Wins the Groupe Danone global innovation award for best consumer connection activity (2007)Wins the Groupe Danone global affordability prize for best design to value initiative (2006)
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  • Danone
    Regional Marketing Director, Danone Biscuits, Asean
    Danone Jan 2003 - Jun 2005
    Paris, Fr
    Doubled revenues in Indonesia and grew profitability by +900 basis points over a two-year period through improved marketing mix, innovation, marketing support and distribution growth. Increased revenue in Malaysia and Singapore by +20% and grew profitability by +740 basis points over a two-year period by focusing on innovation and renovation of core brands. Led, coached and mentored the country Marketing Directors and Marketing teams across the ASEAN region. Recognition:Appointed as a Groupe Danone Best Practices Ambassador and Facilitator on Brand Innovation, Brand Renovation and the Affordable Nutrition Business Model
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  • Danone
    Marketing Director, The Bolshevik Biscuit Company, Russia
    Danone Mar 1999 - Dec 2002
    Paris, Fr
    Turned around the performance of the Russian Biscuits business following the financial crisis in 1998. Revenues increased by 100% and profitability by 700 basis points through focus on core brand renovation, innovation and improvements to all aspects of the marketing mix. Led Marketing, R&D and Quality teamsRecognition:Wins Groupe Danone European Marketing award for most successful Innovation (2001)
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  • Danone
    Marketing Director, Danone Biscuits Indonesia
    Danone Dec 1997 - Mar 1999
    Paris, Fr
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  • United Biscuits
    Marketing Manager
    United Biscuits Jul 1995 - Dec 1997
    London, England, Gb
    View
  • The Coca-Cola Company
    Marketing Manager, New Product Development
    The Coca-Cola Company Jan 1994 - Jul 1995
    Atlanta, Ga, Us
    View
  • The Coca-Cola Company
    Group Brand Manager, New Product Development
    The Coca-Cola Company Jan 1993 - Jan 1994
    Atlanta, Ga, Us
    View
  • The Coca-Cola Company
    Brand Manager
    The Coca-Cola Company Apr 1991 - Dec 1992
    Atlanta, Ga, Us
    View

Susanne Rolfe Skills

Fmcg Product Development Management Start Ups Change Management Market Research Leadership Marketing Strategy Business Strategy Global Marketing Customer Insight Strategy Competitive Analysis Marketing Cross Functional Team Leadership P&l Management Business Planning Business Development Marketing Management Brand Management Innovation Management Strategic Planning Fast Moving Consumer Goods Market Analysis Emerging Markets Segmentation Marketing Research International Marketing Product Management Consumer Products Trade Marketing Shopper Marketing Integrated Marketing

Susanne Rolfe Education Details

  • Insead
    Insead
    Business Administration And General Management
  • Institute Of Directors In New Zealand
    Institute Of Directors In New Zealand
    Governance
  • The University Of Waikato
    The University Of Waikato
    General

Frequently Asked Questions about Susanne Rolfe

What company does Susanne Rolfe work for?

Susanne Rolfe works for Avantage Consulting Group

What is Susanne Rolfe's role at the current company?

Susanne Rolfe's current role is General Management | Governance | Leadership and Growth | Vision, Purpose, Strategy | High Performing Teams | Award Winning Brands | Global Marketing and Sales | International Markets.

What is Susanne Rolfe's email address?

Susanne Rolfe's email address is su****@****nal.com

What schools did Susanne Rolfe attend?

Susanne Rolfe attended Insead, Institute Of Directors In New Zealand, The University Of Waikato.

What skills is Susanne Rolfe known for?

Susanne Rolfe has skills like Fmcg, Product Development, Management, Start Ups, Change Management, Market Research, Leadership, Marketing Strategy, Business Strategy, Global Marketing, Customer Insight, Strategy.

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