Susanne Ejsted Isaksson Email & Phone Number

Copenhagen, Dk

𝗩𝗣 𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 | 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝘁 𝗨𝗥I lead UR’s marketing transformation, positioning marketing as a core revenue driver. Marketing now contributes over 30% to UR’s revenue, achieved through a focused, digital-first, customer-centric strategy.I develop and scale a demand generation engine that drives growth across all channels. Product launches like UR20 and UR30 make significant impact, with UR20’s Automatica debut generating millions in revenue. Under my leadership, LinkedIn engagement grows 5x, reflecting new, meaningful audience connections.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗩𝗶𝘀𝗶𝗼𝗻: Craft and execute a 3-year marketing strategy, doubling our revenue contribution.𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Establish Product Marketing as a critical function, reshaping our go-to-market strategy with seamless launches.𝗚𝗹𝗼𝗯𝗮𝗹 𝗗𝗲𝗺𝗮𝗻𝗱 𝗖𝗲𝗻𝘁𝗲𝗿: Merge digital and event strategies, creating a cohesive customer journey that doubles marketing’s ROMI.𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Reimagine the Marketing Leadership Team, driving double-digit engagement growth and near-zero attrition.𝗚𝗹𝗼𝗯𝗮𝗹 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻: Consolidate PR/Communications, achieving mentions in 𝘛𝘩𝘦 𝘌𝘤𝘰𝘯𝘰𝘮𝘪𝘴𝘵, 𝘏𝘢𝘳𝘷𝘢𝘳𝘥 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘙𝘦𝘷𝘪𝘦𝘸, and 700+ global monthly mentions by 2024.𝗕𝗿𝗮𝗻𝗱 & 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Lead HQ branding and support Cobot Hub’s launch with industry-leading events.𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲, 𝗣𝗲𝗼𝗽𝗹𝗲-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 I am passionate about inspiring leadership that empowers and elevates others. Coaching 40+ marketers, I create a culture where purpose, growth, and high engagement enable people to thrive.

Houston, Texas, Us

Making 60+ people, 14 direct reports, shine through individual leadership and coachingSignificant outcomes: ■ Transformed my teams to become outcomes, data-driven change agents aligning sales and marketing teams ■ Employee satisfaction 98% ■ Nominated to Digital Female Leader Award, “Digital Transformation”, 2019 LEADING EMEA MARKETING STRATEGY, PLANNING & OPERATIONSStrategy and planning with sales, business units and marketing across 100+ marketsManaged and balanced $ xM yearly budgetSignificant outcomes: ■ Introduced new operational structure streamlining interlocks, communication, planning, performance reviews and communication, ■ Introduced 4 quarter agile planning process ■ Ideation and implementation of Digital Marketing Academy, expanding digital IQ within EMEA marketing and partner communityLEADING EMEA TELEMARKETING Across 4 telemarketing hubs with 4 sales managers and 50+ agentsSignificant outcomes: ■ Transformed 4 fragmented hubs into one; with same performance structure, KPIs, best practice sharing and high performance culture ■ Revenue contribution $xxxM LEADING SIGNATURE EVENTSDiscover: HPE’s yearly global mega event, my task was to drive customer acquisition on 10000+ attendees in EMEADiscover More: EMEA thought leadership event roadshowSignificant innovation: ■ Discover More NEW program: concept developed from ideation to successful execution, in 2019, 35 stops executed in 4 continents, reaching 75K attendees (56K via livestream) ■ NPS score: average 54, improvement +22 ■ CES average 4.4 ■ 407 PR articles published ■ 3 digit $ pipeline and revenue contributionLEADING DIGITAL TRANSFORMATIONEducating telemarketing and marketing how to navigate transparent market improving social selling skills, online and customer experience Implementation of social content syndication and selling platformThe Marketing Hackathon, virtual and onsite event, 150+ marketers

Houston, Texas, Us

Held various leadership roles including Regional Marketing Leader, Germany & General Western Europe Region (Nordics, BeNeLux, Austria and Switzerland), the 2 largest regions in EMEA.I was building the business development and marketing plans in conjunction with the leadership team taking pipeline, gaps, strategic direction and market trends into consideration.Leading, coaching and growing 10 senior marketing managersSignificant achievements: ■ Employee satisfaction 99%Driving business development and planning with core management teamSignificant achievements: ■ Ideation and driving Demand Generation Initiative to secure sufficient business pipeline for 4 running quarters in regionsCreation and implementation of regional marketing plansAligning business and sales priorities with go-to-market model, supplying sales, telemarketing and channel teams with 360 degree communication planManagement of field and channel marketing budget, $xM per yearStakeholder and performance management: Interlocks on global, regional and local level, core member in management meetings, sales forecasts, Quarterly Business Review and sparring on new marketing and business development programs to grow the businessSignificant achievements: ■ Driving change and high-performance culture, including “Yes we can” program ■ Communication structure in GWE

Palo Alto, Ca, Us

Leading a team of experienced country marketing managers, driving marketing strategy and planning across the region as well as managing pipeline.

Palo Alto, Ca, Us

I was recognised as the best Manager in EMEA in Q4, 2011

Palo Alto, Ca, Us

Leading 1 junior marketing manager onsite in DenmarkCoaching Nordic GWE colleagues Creation and implementation Danish marketing & business development plan Plan and drive GWE SMB marketing plan: alignment on SMB business and marketing priorities, securing revenue contributing marketing plans for SMBGWE Marketing Innovation & Standardization Champion: Ongoing feedback and ideas to global and regional marketing to improve program quality + transform best practices to new programs GWE countriesDevelop HP Software PR messaging and initiatives

Palo Alto, Ca, Us

Armonk, New York, Ny, Us

Held various leadership roles, latest Marketing Leader IBM’s TeleWeb Business Unit Leading 4 marketing managersCreation and implementation of IBM’s commercial SMB platformSpecializing in on-line marketing improving Nordic IBM web structure through SEO, SEM, chat function, extranets with partners etc.Marketing plan aligned to business & sales priorities with go-to-market modelBudget and performance managementLeading improvements on communication, culture and employee satisfaction

Armonk, New York, Ny, Us

Marketing Manager handling all Nordic marketing initiatives towards SMB market and channel.

Armonk, New York, Ny, Us

Nordic Marketing Manager responsible for market & communicate about IBM's current commodity products like pc's, servers, storage, small SW and service solutions.

Armonk, New York, Ny, Us

Responsible for planning and execution of the PC Divisions marketing activities in the Nordics.Budget managementBuilding and executing plans in alignment with Danish Management team and business goals

Armonk, New York, Ny, Us

Responsible for all marketing for the Danish PC divisionProduct marketing management, building programs

Dk

Was tasked to help TopNordic, a young start-up at that time, which since has merge into ATEA, build its brand and support sales with marketing initiatives, communication and PR.As part of the branding initiative I also became culture ambassador for Take IT easy, a branding initiative to unite 2 very different company cultures

Strategy And Planning

Graduated With Distinction, Sales, Negotiation, Objection Handling Etc.

Ibm Management Diploma, Management

Diploma, People Management

Akademiøkonom, Sales, Marketing, Law, Language

1-Årig Hh, Business, Economics, Law, Language

Student, Mathematics