Susanne J. Mathony Email & Phone Number

Munich, By, De

Metropolregion München

𝗧𝗛𝗘 𝗣𝗢𝗦𝗜𝗧𝗜𝗢𝗡𝗜𝗡𝗚 𝗘𝗫𝗣𝗘𝗥𝗧𝗦As trusted specialists for brand profile enhancement and positioning, we elaborate what really makes brands and people unique – and then communicate it effectively.OUR POSITIONING SERVICES📌 𝗖𝗘𝗢 & 𝗖𝗫𝗢 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴📌 𝗕𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝘄𝗶𝘁𝗵 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗕𝟮𝗕 𝗲𝘀𝗽. 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 incl. strategy & restructuring consulting firms, the Big Four as well as Executive Search 📌𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀📌 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗥📌 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝘄𝗶𝘁𝗵 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗘𝗢 𝗮𝗻𝗱 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿-𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀𝗢𝗨𝗥 "𝗖𝗢𝗡𝗡𝗘𝗖𝗧𝗜𝗡𝗚 𝗧𝗛𝗘 𝗗𝗘𝗖𝗜𝗦𝗜𝗩𝗘 𝗗𝗢𝗧𝗦"-𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬With clearer messages and a sharper profile that sustainably differentiates your brand from the competition.YOUR BENEFITS? 🆙 Higher visibility🆙 Opinion leadership🆙 Higher ROI of Marketing & Sales activities 🆙 Reduced costs for client & employee acquisition.In short: 𝗔 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹, 𝘁𝗿𝘂𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲𝗱 𝗯𝗿𝗮𝗻𝗱!FOR MORE INFORMATION PLS VISIT 👉🏼𝗵𝘁𝘁𝗽𝘀://𝗺𝗮𝘁𝗵𝗼𝗻𝘆-𝗯𝗿𝗮𝗻𝗱-𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁𝘀.𝗰𝗼𝗺/𝗲𝗻/

Greater Munich Metropolitan Area

Greater Munich Metropolitan Area

Duties & responsibilities as the Marketing Director Germany (ad interim) did include:• Raise the visibility and brand awareness of AlixPartners by supporting the firm’s brand campaigns and overseeing the regional Marketing activities, firm partnerships, sponsorships• Ensure a consistent, premium brand positioning across the firm’s activities incl. PR, social media & events• Work closely with the market leaders to understand, anticipate and support their Marketing needs – aligned with the firm’s regional and global strategic priorities• Retain & manage relationships with external vendors (e.g. PR agency)

Munich / London

- Shaping & driving the Marketing & Communications agenda for the Executive Search firm in EMEA- The most senior strategic business advisor for 150++ Consultants in various sectors & functional groups in 15 countries- Building & reinforcing the Russell Reynolds' brand & reputation as one of the global Top 5 Executive Search firms amongst diverse target audiences - particularly CEOs, CXOs and Board Directors- Comprehensive crafting the search firm's messages & story development plus optimizing the Business Development- Portfolio/ work span: All tools of B-to-B Marketing including CEO Positioning, Business Branding, PR, Digital Marketing, Website re-design, Thought Leadership, Events, Direct Marketing/CRM and Social Media etc.

Munich / London

- After promotion to Director Marketing & Communications in May 2005, I was the most senior Marketing advisor for the 300++ consultants in Europe- In charge of developing a compelling business case for key clients to consider Booz & Company (now Strategy&) as the preferred strategy consultant of choice- Reputation managament based on message development and pro-active storytelling with the leading European news/business press=> Brand recognition increased significantly from 37% to 91% under my aegis=> Media resonance rose by factor six=> Ranked as #2 for media awareness amongst the top ten strategy consultancies=> Awarded as the “most efficient strategy consultancy press office” (Handelsblatt/Landau Media)- From 2003 to 2013 global press person for the firm @ the World Economic Forum in Davos plus coordinator of all business development related activities of the Gold sponsorship program- Invention of event platforms to grow the businss incl. "Deutscher Wirtschaftsbuchpreis" with co-sponsors Handelsblatt & Buchmesse Frankfurt; “European CMO of the Year”-award and "Macht:Kultur"- Thought leadership management incl. annual reports, books, client magazine "Stragey & Business" and global launches of flagship studies; e.g.:"CEO Succession"- and "Global Innovation 1000"-study- Ad campaigns & media planning (e.g. recruiting campaigns with Serviceplan [winning the Hobson award] and Peter & der Wolf)- Website design/re-design – three times incl. the complete make-over after split from Booz Allen Hamilton in 2008 and a Cyrillic version for Russia Portfolio/ work span: All tools of B-to-B Marketing including CEO Positioning, Business Branding, PR, Digital Marketing, Website re-design, Thought Leadership, Events, Direct Marketing/CRM and Social Media etc. (some of the projects with global responsibilty).

Frankfurt

Frankfurt

Full Service PR-agency in Frankfurt, independant, privately held; Member of the WORLDCOM group.

Washington D.C., Usa

M.A., Poltical Science, New German Literature

Diploma In Journalism

Master Of Arts (M.A.), Political Science & German Languages And Literature

Activities and Societies: Editor in Chief from city- and university magazine " A propos"Freelancing editor @ Radio Station Rheinland Pflaz.