Susanne Morrison Email & Phone Number

Glasgow, United Kingdom

Cambuslang, Glasgow

Visioncall is a caring company with a huge social purpose and passion to succeed. Providing eye examinations to over 175, 000 housebound people every year, Visioncall is determined to reduce necessary sight loss in the UK and provide innovative, personalised solutions for its patients. Since joining the company in 2013, together with our talented team, I have carefully developed the Visioncall brand by refreshing the look and maintaining a high level of consistency across all customer touch points. Working closely with the management team, we have worked hard to simplify the customer offer and "de-clutter"​ the core marketing messages. When I haven't got my "brand police" hat on, you can mainly find me doing the following: Developing digital strategy, website content editing via CMS, Social updates/ social media marketing/ social research, social monitoring, developing create display/conference ideas, working closely with key suppliers, building email marketing campaigns for both internal and external audience, direct mailer campaigns to key customer/stakeholder groups, search Engine Optimisation/ PPC campaigns/ Ad words campaigns, product photography and video content creation.Big plans for Visioncall in 2014/15 ... watch this space!

Paisley, United Kingdom

Work within the Digital Marketing team at UWS managing and delivery a wide variety of communication campaigns that aim to drive student recruitment and develop the University's brand. Core areas of responsibility include: *Communication campaigns - Manage and maintain the delivery of the UWS Digital Communications Strategy via the UWS public website, intranet sites, social networks, html email campaigns and all other related ‘digital assets’ for the University. *Brand management - ensure that the UWS brand guidelines are adhered to online and maintain that all communications, both offline and online, are consistent, relevant and ultimately engaging to all UWS’ target markets and stakeholders.*Project management - project managed the creation of the new UWS website (www.uws.ac.uk) from ideation stage to launch. This involved liaising with digital agencies, design agencies, website software houses, technical support, senior internal staff and a number of other external stakeholders to achieve set objectives outlined by senior management.Other areas of responsibility: *CMS Administrator*CMS training administrator *Ensure the UWS sites are fully search engine optimised*Event marketing*Photoshoot coordination*Brand Ambassador (representing UWS at partner institution events in Europe)*HTML Email campaigns

Kilmarnock, East Ayrshire

Centrestage is a unique community focussed business based in Kilmarnock, Ayrshire. Areas of responsibility included: *Developing and delivering communication strategy for a widespread target audience*Developing and implementing digital strategy*Social media marketing*Print production*Regular event promotion*PR activity (online/offline)*Website development *Operated the website content management system on a daily basis*HTML email campaigns*Photoshoot co-ordination*Merchandising*Business Development activities creating links with key public and private organisations

Kilmarnock

Assisted in the family run business during a period of exceptional growth. Areas of responsibility included: *Third Sector Marketing*Concept development (new charity fundraising model)*Product Launch*PR activity (online/offline)*Managing advertising budget*Organising sponsorship contracts*B2B marketing*Produced a variety of legal collatoral and franchise agreements

Glasgow

I was appointed to the role of Account Executive after completing a summer placement with Nation1. Within a short period of time I was promoted to Account Manager, managing a number of well-known national brands. Areas of responsibility included: *Account Management *Budget control*Event Coordination*Digital Strategy*Digital Campaign Management *Print.

Kilmarnock

Responsible for ensuring that the customer experience within the Kilmarnock store maintained and exceeded customer expectations. Areas of responsibility included: *staff management and coordination*cash lifts and banking*customer service recovery

Ba (Hons), Marketing (Business School)

Activities and Societies: Student Marketing Team (SMT) and Strathclyde Netball Team.

Highers, Various Subjects