SWEA (Swedish Women’s Educational Association) is a global network for all Swedish and Swedish speaking women to bond together through common roots. With over 6000 members it’s the largest non-profit Sweden-promoting organization outside Sweden.

Build and executes programs designed to recruit, educate, engage, and enable Solera’s transportation division Channel Partners.Solera is the global leader in vehicle lifecycle management software-as-a-service, data, and services. Through four lines of business – vehicle claims, vehicle repairs, vehicle solutions, and fleet solutions – Solera is home to many leading brands in the vehicle lifecycle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving/Mentor, Explore, cap hpi, Autodata, and others. Solera empowers its customers to succeed in the digital age by providing them with a “one-stop-shop” solution that streamlines operations, offers data-driven analytics, and enhances customer engagement, which Solera believes helps customers drive sales, promote customer retention, and improve profit margins. Solera serves over 300,000 global customers and partners in 100+ countries. For more information, visit www.solera.com.

Built the organizational marketing and PR department in alignment with a new company and product goals and acquired a product development office in Europe. Implemented demand and lead generation programs and optimize digital visibility, revenue streams and customer relationships.Build strategy and plan for Gorilla’s global marketing and PR programs including demand, lead generation and nurturing, strategized digital and social media channels, optimized SEO and web to clarify and increase the company’s position and value in the industry. Implemented alignment between sales and marketing departments with improvement and automation of systems, communication, and support with sales tools. Assisted on client projects for planning, creation, editing and design.Led and inspired team members located in the UK and the Netherlands and worked closely with the leadership and sales teams in APAC, Africa & Middle-Easter, DACH, rest of EMEA and the US. Managed analyst and media relations, briefings and press releases.

Co-built Tortora Brayda Institute for Partnership Excellence is an International Organization for Partnership Development and organization that engages business, cultural, government, and thought leaders worldwide to reshape and develop collaboration and partnering practices with a view to improving and securing business and economies. Created a website with membership listings, built marketing collateral, brochures and membership and sponsorship brochures. Built promotional supportive collateral for ongoing webinars and responsible for all media relations and press releases. Provided continuing input and feedback on the organizations' success in growth. Worked closely with global business partners such as UN’s ITU etc.

Spireon provides visibility and insights from connected vehicles to help business run smarter, and people drive safer. As a Director of Public and Partner Relations, I here identify organizational needs and secure business opportunities while consistently exceeding goals, building relationships and supporting superior customer experiences. Design and implement strategic communication initiatives that include print and radio media, digital and social media channels and niche communications to increase the visibility and understanding of the institution’s vision and purpose. Actively engage, cultivate and manage press relationships to secure coverage surrounding the programs, special events, public announcements and other projects. Proactively identify opportunities for engagement and influence by being current with developments that relate to all key stakeholders and partners. Deliver effective training and mentoring to resellers on sales and marketing strategies with a keen focus on increasing overall sales. Collaborate with digital teams to develop detailed marketing plans for all media channels and sales teams. Conduct deep dives with clients to understand requirements and devise solutions to improve outcomes. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. Selected Contributions:• Oversaw marketing and PR budget of $0.5M and achieved 100% ROI for communications programs by delivering effective communications strategies.• Accomplished partner program with 100% success rate by fostering robust relations with current and new partners.• Developed media briefings and report coverage that enhanced PR programs by 150%.• Grew ad value for PR/AR from $500k to $1.4M by executing annual PR and AR plans, along with KPI’s and budgets.• Established first Spireon Customer Advisory Board, to grow revenue and enhance company position, for B2B products and services.

Smith Micro (NASDAQ:SMSI) provides wireless, mobile and graphics solutions to carriers, enterprises and consumers globally. Appointed to lead the entire marketing department through a turnaround. Assumed majority of responsibilities previously held by the Chief Marketing Officer.Oversaw a marketing budget of $1.5M and worked closely with team in executing marketing plan to support product positioning and branding initiatives.Developed and implemented global channel marketing program strategies and promotional campaigns, including content for web, collateral, events, lead generation campaigns, and promotions for all B2B and B2C products. Supervised marketing team to plan and conduct campaigns, trade shows and other promotional events. Developed channel-marketing programs for sales growth and revenue enhancement in collaboration with senior management, product managers and sales teams.Selected Contributions:• Built PR/AR program and achieved 100% of all outlined KPIs.• Promoted thought leadership through webinars, expert videos, contributed articles, and PR rapid response.

Delivered marketing and web consulting services to multiple large retail and healthcare organizations in Sweden, Italy and Canada.Delivered expert information regarding promotions, branding, media channels, and other key information for marketing success. Oversaw implementation of design, content, and deployment of all marketing materials. Developed unique platforms to achieve goals and implemented strategic techniques to support project needs. Devised marketing strategies to assist with the effective roll out for client's products and services.Key Clients:• Protima AB (A Swedish technical consulting company): Built web content and developed social media channels, strategies, and customer database service to achieve client’s desired objectives.• BeFit (A Canadian Fitness Company): Conceptualized and implemented integrated marketing communication plans to ensure brand consistency, meet measurable objectives, and maximize effectiveness.• Leostickers (An Italian wall Décor Company): Delivered effective GTM strategies to clients and assisted them in expanding their business in North America market.

F-Secure is a leading provider of antivirus and security software globally. Manage the marketing department, including plans and budgets, marketing materials, events, advertisements and lead gen campaigns, as well as partner and customer engagement for marketing activities. Report to Director of Marketing and Vice President for North America, as well as the global marketing and PR Director at headquarters based in Finland. Specific objectives:• Marketing program strategy, planning, budgeting and execution• Product Marketing Management, including launches, lead generation, market landscape analysis, product roadmaps in close cooperation with Sales and Security Lab teams• Customer/Partner co-marketing support and recruitment• Social Media outreach and audience building

Managed the marketing department and programs for entire APAC region, including sales support for customer meetings, marketing plans and budgets, marketing materials, events, advertisements and campaigns. Specific objectives:• Customize marketing advertisements, campaigns, events, articles, communications, and materials to the culture and needs of each country• Ensure consistent rollout of marketing campaigns across reseller and technology partners in each region• Manage webcasts with research and product teams to build thought leadership

Assisted the marketing manager with marketing materials, event coordination and campaigns.Specific objectives:• Coordinate exhibitions, including all booth set up, meetings and hospitality• Create/update marketing material• Create/update/maintain customer, reseller and distributor web portal• Create/update/maintain local campaign web pages• Assist sales team with marketing resources

Created, updated and translated content from the international corporate website to the Swedish website. Assisted the marketing manager with marketing materials, event coordination and campaigns.Specific objectives:• Constructed www.f-secure.se and continuously updated and translated material• Created a partner and customer portal that served as a template on the international corporate website• Responded to virus outbreaks 24 hours a day and created helpful information for customers to prevent and recover from viruses• Coordinated 7 major IT and Security exhibitions in Sweden