Create digital marketing campaigns that drive awareness and demand for Komodo's data, technology platform, and solution portfolio. Proposed and executed the company's first industry-wide survey, leveraging results via a multi-faceted campaign that includes thought leadership webinars, demand-gen email campaigns that deliver high-value assets, and paid and organic social -- all customized to various audience segments. Digital portfolio at susannewell.pressfolios.com.

Devised strategies with segment marketing leaders to create digital campaigns that would engage personas, drive leads, and convert prospects. Trained in SiriusDecisions digital marketing and produced content for all phases of the funnel, from thought leadership to sales enablement. Specific examples included:White papersArticles Social media advertising, postsWebsite contentEmails/landing pageseBooks/interactive eBooksInfographicsVideosBrochuresFact sheets

Marketing communications lead for strategic, enterprise-wide initiatives designed to build volume at member hospitals, e.g., bariatric digital campaign, implementing new outpatient-testing software with physician clinics, Health Insurance Marketplace enrollment, etc. Collaborate with five Senior Marketing Directors to provide marketing communications support to hospitals, e.g., news releases, editorials, collateral materials, white papers, website content, digital advertising content, online consumer seminars, radio-show scripting, etc.Consult with member hospitals’ marketing directors on a variety of marketing communication initiatives.

Provided strategic direction and marketing communications support to a variety of clients, including: • NaviLife Health Solutions: marketing strategy, collateral, media relations, web site creation• Pace Communications (10 years): feature writer/contributing editor for Triumph, an award-winning national magazine; feature writer for US Airways magazine. Received Apex writing award. • Capital Development Services, Inc. (4 years): interviewed nonprofit clients/created core content to launch multi-million dollar fundraising campaigns. Clients included hospices, YMCAs, an art museum, orphanage, autism-advocacy organization, etc. • Network Solutions Group, LLC (IT firm): strategic marketing included qualitative survey, marketing communications plan, E-newsletter and announcements, sales collateral • Additional clients included Babson College, Resiliency, Inc., St. Agnes Hospital, Heritage Bank