Lead the team charged with keeping the General Mills global marketing community inspired and connected through virtual and in-person events, annual internal award program, creative content and a quarterly speaker series with culture-shaping voices from the marketing industry and entertainment world, all in an effort to create a learning community and a culture of creativity that produces bold, breakthrough ideas for General Mills brands.Advance the company’s reputation in the marketing world by positioning General Mills’ Chief Brand and Disruptive Growth Officer as a thought leader both within the company and externally. Direct and collaborate with an outside agency to develop content for executives’ internal and external channels, identify, place and prep leaders for speaking opportunities and secure earned media coverage.

Led PR strategy for more than 100 General Mills’ brands and collaborate with cross-functional teams on how to maximize cultural relevancy through creative PR, partnerships and license agreements in fashion, music, entertainment and CSR. Led the company’s talent management taskforce and developed a succinct process to identify, negotiate, contract, maximize and fulfill talent partnerships. Assist in vetting partnerships, nonprofits and talent for brands to reflect diverse communities and consumers.

Senior vice president based in the headquarters of one of the largest global PR and digital marketing agencies leading a team of 25 counselors

Cultivated and implemented strategic communication plans for clients.Prepared and conducted effective media training to ensure successful media interviews by emphasizing message delivery, appearance, interpersonal skills and bridging techniques.

Worked with senate communications to draft press materials and design the end-of-session newsletter for 60,000 of the Senator’s constituents, highlighting the Senator’s events, legislation and activities during session.Tracked media and constituent correspondence in the senate database.Researched legislative issues and maintained committee notebooks of legislation, research, written testimony and fiscal notes.