Susann Johnsson Email & Phone Number

Stockholms Kommun, Stockholms Län, Sverige

Stockholm County, Sweden

Leading a team responsible for strategy, creative and activation within brand, customer experience, marketing, design, employer brand and insight in six countries. Achievements are e.g. development of Telia Company’s purpose, re-branding to Telia in all countries, launch of a new brand and experience strategy, communication concept, launch of new design, increased preference of Telia, launch of employer brand strategy and magnet award for communication concept. Part of Telia Company’s extended management team and of People and Brand management team.

Stockholm, Sweden

Leading a team responsible for insights, trends and all strategic KPI:s within brand, customer, sustainability and people agenda in six countries. Achievements are e.g. establishing a solid framework for research, insights and strategic KPI:s to support decision making in six countries and in Group Management. Developing and launching brand scorecard, segmentation model, nps framework, sustainable brand index and people engagement survey. Also launch of several trend reports. Part of Telia Company’s extended management team and of People and Brand management team.

Stockholm, Sweden

Responsible for strategic brand insights in six countries, including brand tracking, segmentation, personas, attitudes and behaviour. Also responsible for large re-branding projects and activation of brand strategy. Education and inspiration internally with the aim to make Telia Company more insight and data driven. Part of Brand Leadership Team.

Stockholm

Partner and responsible for the agency’s offer within brand management and strategy. Part of management team. Assignments in several industries such as postal operator, insurance, food.

Managing the Electrolux brand in the European countries. Responsibility includes marketing strategy and communication concept, marketing plan, 360 degree marketing campaigns, consumer insight driven innovation, positioning, naming of products. Achievements are e.g. establish a new brand and marketing organisation, develop new communication concept, launch of innovative products, launch of marketing campaigns in all European countries.

Managing global projects with the purpose to change Electrolux into a brand and innovation driven company. Projects includes global brand portfolio strategy, brand platform, visual identity, brand tracking, segmentation, brand website. Achievements are e.g. launch of portfolio strategy, launch of Brand Award contest, Electrolux global brand training Brand Academy, launch of new website.

Establishing the consumer insight function, launch of insight driven innovations, developing marketing plans.

Education record

Psychology And Sociology Studies

Certified For Board Work

Education record

English Studies

Education record