Susan Oppelt Email and Phone Number
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I am a seasoned creative strategist with a passion for end-to-end creative solutions and visually addressing complex business challenges while keeping customer, business, and brand goals at the forefront.For the past few years, I’ve had the pleasure of working at Visa, collaborating with a passionate, authentic, and empathetic team.Key Highlights:• Expert communicator and designer with 25+ years of agency and client-side experience.• Extensive experience in growing and nurturing world-class design teams.• Robust background in defining brand, content, and customer experience.• Strong understanding of customer lifecycle, the impacts of customer service spend, and creating design foundations for consistent, cohesive experiences.• Proficient with user stories and rapid iterations within an agile environment.• Experienced in leveraging AI tools like ChatGPT, Co-Pilot, and Adobe AI to enhance creative processes.• Data-driven, with a strong understanding of users and audience through qualitative and quantitative data.Awards: Patent, Addy, ADC, Webby, AdWeek, AdTech, OneShow, IAB, FMI, and more.I excel in sketching and designing for various media (web/smartphone/tablet, print/online advertising, packaging, signage, eBooks, brand identity, logo, etc.), developing comprehensive brand or design guides, making content strategy recommendations, and leading the vision and strategy of multiple teams for significant initiatives. I love what I do; it’s in my DNA.Past Experience: Visa (Product Team, Global Product Marketing Team), influencing a 200+ product portfolio, IGDA, GobySavvy, Resolv, Nanoheal, RitzPix, HERO Marketing (Jos A Banks), Comcast (Skype on XFINITY, XFINITY, SmartZone, Comcast Mobile, The Fan, The Guide, Fancast, Chill, Search, Game Invasion), Disney, MTV, CNET, Yahoo!, Ericsson/Sony, Adobe, Unicast, Seagate, Alaska Airlines, Hotwire, VeriSign, Palm, IBM, Broderbund, ING, Wells Fargo, Bank of America, Astra Zeneca, Wyeth, and more.Please do not call my personal number for sales related to my employer.
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VisaLafayette, Ca, Us -
Director, Creative (Global Product Marketing)Visa Oct 2018 - PresentFoster City, California, UsIn the past several years, I have supported marketing for a 200+ product portfolio encompassing risk and identity, money movement, and value-added services. My creative strategy and deliverables are driven by marketing, brand, product, and sales goals, encompassing a range of outputs, including:• Visual Identity System and Guidelines• Creative Direction• Visual Identity Training (400+ internal/external individuals)• Creative Projects: - Naming - Videos: Demo, Explainer, Anthem, Concept - Product demos (UX/UI, content) - Visa.com (Business/Consumer) - Sales Enablement: Presentations, Tear Sheets, Case Studies/Testimonials, White Papers - Infographics - Demand Gen/Awareness Campaigns - Webinar and In-Person Events - Client Educational Toolkits - Technical flow diagrams - Visualization of trackers, roadmaps - Assets: logos, icons, illustrations - Storyboards: sketches, day-in-the-life, product conceptsClients: Global Product Marketing, Visa Identity & Risk products, Money Movement, Value-Added Services, Payment Products & Platforms. As Creative Director, I am responsible for establishing and driving core B2B visual systems for the global marketing team and their creative resources. My aim is to elevate B2B design creatives, drive cohesion with Visa's primary brand, improve agency productivity, reduce costs, and connect design across brand, marketing, and product. Additionally, I leverage AI tools such as ChatGPT, Co-Pilot, and Adobe AI to enhance the creative process and deliver innovative solutions.
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Sr. Ux/Product Designer At VisaTeksystems Jun 2017 - Oct 2018Hanover, Md, UsAs a contractor, I was appointed as Creative Director to lead the launch of Visa ID Intelligence. My role included directing three agencies simultaneously to meet fast-paced deadlines for a high-profile launch at Money 20/20. Key deliverables included:• Comprehensive branding, including logo creation• Development of a fully functional demo utilizing the complete tech stack and backend• Creation and management of multiple websites: - Visa.com (Consumer/Business) - Visa Online (Client) - Compass (Sales) - VDP (Developer)• Sales Enablement materials (Presentations, Tear Sheets, Infographics)• Comprehensive event planning for Money 20/20 (booth design, demos, presentations)• Client Educational Toolkits• Guide support documentation• Technical flow diagrams• Visualization tools for trackers and roadmaps• Production of various video content (Demo, Explainer, Anthem)• Design of assets (logos, icons, illustrations)• Development of storyboards (sketches, day-in-the-life scenarios, product concepts)Post-launch, I collaborated with clients to demonstrate how Visa ID Intelligence technology could address their specific challenges. Deliverables included innovative concept pitches, detailed storyboards, and interactive demos. -
Creative Director, Ux/Ui Design, Brand & Content StrategyLumin Studio Llc Jul 2013 - Sep 2018As Creative Director, I provided comprehensive UX/UI design, brand strategy, and content strategy consulting for agencies, client-side clients, and small businesses through my LLC. In addition to my consulting work, I wrote, created characters for, designed, and self-published a children's book.
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Brand, Content Strategy & DesignGobysavvy Ux Reviews Oct 2015 - 2017As Creative Director of Brand Content Strategy & Design, I played a pivotal role as a hands-on collaborator, supporting various areas with a focus on leadership and effective remote communication with a global agency. Key contributions included:• Defining content needs and establishing product feature roadmaps• Utilizing agile and rapid iteration methodologies for hands-on design and modifications• Creating diverse content assets, including nomenclature, copy, and imagery• Managing the production of illustrations and iconography• Establishing brand foundations, including voice, tone, and personality guides• Developing foundational UX/UI libraries and guides• Regularly interfacing with founders, talents, and clients worldwide to ensure alignment and communication• Actively participating in new business RFP/SOW processes and pitching goalsThrough these efforts, I ensured the delivery of high-quality, cohesive brand experiences while maintaining superior communication and collaboration in a fully remote setting. -
Executive Creative Director, Principal Ux And Product DesignComcast Mar 2012 - Apr 2014Philadelphia, Pa, UsPromoted to Executive Creative Director, I led the strategic, conceptual, and 360° customer experience for Comcast NBC products and services across platforms (TV, web, smartphone/tablet), packaging, and hardware. My role involved managing multi-level direct and indirect reports, as well as external agencies, including directors, UX/UI, visual design, copy, project management, research, production, photo editors, and audio/motion specialists.Key Achievements:• Successfully designed and deployed impactful cross-platform products to millions of customers.• Ensured comprehensive design considerations encompassing the full customer lifecycle—from acquisition to service and payment.• Launched new brands, services, and partnerships (Skype on XFINITY®, XFINITY Mobile, XFINITY Foundations, Fancast, Chill, Game Invasion).• Directed and managed FTE staff and budget allocations, overseeing a $3+ million budget for product design resources annually.• Defined strategic direction and consistently raised the bar with high-end aesthetics and simplicity, ensuring a "wow" factor for customers.• Unified brand storytelling and customer experience across multiple delivery channels throughout the customer lifecycle.• Established the first in-house production studio focused on cross-platform foundational design guides.Demonstrated hands-on UX/UI design skills, from conceptualization to guiding resource teams and preparing internal communications.• Employed agile and rapid iteration methodologies to streamline processes.• Created and managed briefs, requirements, guides, RFPs, MSAs, and SOWs.• Built strong, trusted relationships with business, brand, marketing, engineering, QA, legal, and UX teams.• Requested resource by SVP Product to lead large, sensitive, and innovative projects• Holder of a patent for innovative design solutions.Notably, I worked remotely for four of my seven total years, maintaining superior communication and leadership. -
Senior Director User ExperienceComcast Feb 2010 - Mar 2012Philadelphia, Pa, Us
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Creative DirectorComcast Jul 2006 - Mar 2010Philadelphia, Pa, Us
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Senior Art DirectorRazorfish Mar 2005 - Jul 2006As Senior Art Director at a leading interactive advertising agency, I demonstrated leadership and collaborative skills by working closely with my copywriter partner to develop general concepts, creative briefs, art direction, and design for a diverse range of clients. Ensuring brand consistency across all media types was paramount, along with pitching up-sell campaign opportunities and securing new clients.Key Contributions:• Led the conceptualization and execution of multi-channel campaigns including banners, rich media, unique placements, flash and HTML emails, microsites, and viral components.• Managed and mentored a team of designers and flash developers, fostering a collaborative and innovative environment.• Collaborated regularly with account management, production, development, and QA teams to ensure seamless project delivery.• Developed and maintained strong client relationships, contributing to successful campaigns for Alaska Airlines, AstraZeneca, Wyeth, Shire, and more.My role required a blend of creative vision and strategic thinking, emphasizing leadership, brand consistency, and client engagement to drive impactful results.
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Associate Creative DirectorYahoo! Inc Sep 2002 - Jan 2005Sunnyvale, Ca, UsAs Associate Creative Director for Yahoo's in-house agency IDEA, my responsibility included focus on broadband/narrowband interactive campaigns consist of banner, rich-media, unique placements, flash and HTML emails, microsite and viral components, brand positioning, naming and logo development. I worked tightly with my partner (copywriter) on concept and overall creative direction to launch new and existing services, as well as manage internal creative contract teams, outside agencies and production studios. Special projects included physical concept and design direction for a variety of Yahoo! Brand merchandise. -
Creative DirectorContract/Freelance Jan 2002 - Aug 2002
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Senior Art DirectorLot21 Inc. May 1999 - Dec 2001 -
Art DirectorFusion Dm Limited May 1997 - May 1999
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Design ManagerButterfield & Butterfield Sep 1996 - May 1997
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Art Director/Sr. IllustratorZagara'S Jun 1993 - Sep 1996
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Freelance Graphic DesignerFreelance 1989 - 1989
Susan Oppelt Skills
Susan Oppelt Education Details
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Moore College Of Art And DesignAdvertising Illustration
Frequently Asked Questions about Susan Oppelt
What company does Susan Oppelt work for?
Susan Oppelt works for Visa
What is Susan Oppelt's role at the current company?
Susan Oppelt's current role is Director, Creative at Visa | Design Thought Leader | Marketing | UX/UI | Parent | Ex Comcast NBC, Razorfish, Lot21, Yahoo! | 30+ Years Experience.
What is Susan Oppelt's email address?
Susan Oppelt's email address is su****@****ast.com
What is Susan Oppelt's direct phone number?
Susan Oppelt's direct phone number is (410) 540*****
What schools did Susan Oppelt attend?
Susan Oppelt attended Moore College Of Art And Design.
What are some of Susan Oppelt's interests?
Susan Oppelt has interest in Interior Design, Grooving To Music, Design, Technology, Hiking, Architecture, The Latest Gadget, Industry Mags And Reading, Digital Photography, Family And My Kiddo.
What skills is Susan Oppelt known for?
Susan Oppelt has skills like User Experience, Creative Direction, Art Direction, Interaction Design, Interactive Advertising, Creative Strategy, Logo Design, User Centered Design, Illustration, Social Media, Packaging, Direct Mail.
Who are Susan Oppelt's colleagues?
Susan Oppelt's colleagues are Azzddine Ouamou, Amelia Nguyen, Saumya Johar, Shantharam Kamath, Hobin Sohn, Aswini Palanisamy, Mohammad Arshad.
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