Susan Oppelt Email & Phone Number

Lafayette, Ca, Us

Foster City, California, Us

In the past several years, I have supported marketing for a 200+ product portfolio encompassing risk and identity, money movement, and value-added services. My creative strategy and deliverables are driven by marketing, brand, product, and sales goals, encompassing a range of outputs, including:• Visual Identity System and Guidelines• Creative Direction• Visual Identity Training (400+ internal/external individuals)• Creative Projects: - Naming - Videos: Demo, Explainer, Anthem, Concept - Product demos (UX/UI, content) - Visa.com (Business/Consumer) - Sales Enablement: Presentations, Tear Sheets, Case Studies/Testimonials, White Papers - Infographics - Demand Gen/Awareness Campaigns - Webinar and In-Person Events - Client Educational Toolkits - Technical flow diagrams - Visualization of trackers, roadmaps - Assets: logos, icons, illustrations - Storyboards: sketches, day-in-the-life, product conceptsClients: Global Product Marketing, Visa Identity & Risk products, Money Movement, Value-Added Services, Payment Products & Platforms. As Creative Director, I am responsible for establishing and driving core B2B visual systems for the global marketing team and their creative resources. My aim is to elevate B2B design creatives, drive cohesion with Visa's primary brand, improve agency productivity, reduce costs, and connect design across brand, marketing, and product. Additionally, I leverage AI tools such as ChatGPT, Co-Pilot, and Adobe AI to enhance the creative process and deliver innovative solutions.

Hanover, Md, Us

As a contractor, I was appointed as Creative Director to lead the launch of Visa ID Intelligence. My role included directing three agencies simultaneously to meet fast-paced deadlines for a high-profile launch at Money 20/20. Key deliverables included:• Comprehensive branding, including logo creation• Development of a fully functional demo utilizing the complete tech stack and backend• Creation and management of multiple websites: - Visa.com (Consumer/Business) - Visa Online (Client) - Compass (Sales) - VDP (Developer)• Sales Enablement materials (Presentations, Tear Sheets, Infographics)• Comprehensive event planning for Money 20/20 (booth design, demos, presentations)• Client Educational Toolkits• Guide support documentation• Technical flow diagrams• Visualization tools for trackers and roadmaps• Production of various video content (Demo, Explainer, Anthem)• Design of assets (logos, icons, illustrations)• Development of storyboards (sketches, day-in-the-life scenarios, product concepts)Post-launch, I collaborated with clients to demonstrate how Visa ID Intelligence technology could address their specific challenges. Deliverables included innovative concept pitches, detailed storyboards, and interactive demos.

As Creative Director, I provided comprehensive UX/UI design, brand strategy, and content strategy consulting for agencies, client-side clients, and small businesses through my LLC. In addition to my consulting work, I wrote, created characters for, designed, and self-published a children's book.

As Creative Director of Brand Content Strategy & Design, I played a pivotal role as a hands-on collaborator, supporting various areas with a focus on leadership and effective remote communication with a global agency. Key contributions included:• Defining content needs and establishing product feature roadmaps• Utilizing agile and rapid iteration methodologies for hands-on design and modifications• Creating diverse content assets, including nomenclature, copy, and imagery• Managing the production of illustrations and iconography• Establishing brand foundations, including voice, tone, and personality guides• Developing foundational UX/UI libraries and guides• Regularly interfacing with founders, talents, and clients worldwide to ensure alignment and communication• Actively participating in new business RFP/SOW processes and pitching goalsThrough these efforts, I ensured the delivery of high-quality, cohesive brand experiences while maintaining superior communication and collaboration in a fully remote setting.

Philadelphia, Pa, Us

Promoted to Executive Creative Director, I led the strategic, conceptual, and 360° customer experience for Comcast NBC products and services across platforms (TV, web, smartphone/tablet), packaging, and hardware. My role involved managing multi-level direct and indirect reports, as well as external agencies, including directors, UX/UI, visual design, copy, project management, research, production, photo editors, and audio/motion specialists.Key Achievements:• Successfully designed and deployed impactful cross-platform products to millions of customers.• Ensured comprehensive design considerations encompassing the full customer lifecycle—from acquisition to service and payment.• Launched new brands, services, and partnerships (Skype on XFINITY®, XFINITY Mobile, XFINITY Foundations, Fancast, Chill, Game Invasion).• Directed and managed FTE staff and budget allocations, overseeing a $3+ million budget for product design resources annually.• Defined strategic direction and consistently raised the bar with high-end aesthetics and simplicity, ensuring a "wow" factor for customers.• Unified brand storytelling and customer experience across multiple delivery channels throughout the customer lifecycle.• Established the first in-house production studio focused on cross-platform foundational design guides.Demonstrated hands-on UX/UI design skills, from conceptualization to guiding resource teams and preparing internal communications.• Employed agile and rapid iteration methodologies to streamline processes.• Created and managed briefs, requirements, guides, RFPs, MSAs, and SOWs.• Built strong, trusted relationships with business, brand, marketing, engineering, QA, legal, and UX teams.• Requested resource by SVP Product to lead large, sensitive, and innovative projects• Holder of a patent for innovative design solutions.Notably, I worked remotely for four of my seven total years, maintaining superior communication and leadership.

Philadelphia, Pa, Us

Philadelphia, Pa, Us

As Senior Art Director at a leading interactive advertising agency, I demonstrated leadership and collaborative skills by working closely with my copywriter partner to develop general concepts, creative briefs, art direction, and design for a diverse range of clients. Ensuring brand consistency across all media types was paramount, along with pitching up-sell campaign opportunities and securing new clients.Key Contributions:• Led the conceptualization and execution of multi-channel campaigns including banners, rich media, unique placements, flash and HTML emails, microsites, and viral components.• Managed and mentored a team of designers and flash developers, fostering a collaborative and innovative environment.• Collaborated regularly with account management, production, development, and QA teams to ensure seamless project delivery.• Developed and maintained strong client relationships, contributing to successful campaigns for Alaska Airlines, AstraZeneca, Wyeth, Shire, and more.My role required a blend of creative vision and strategic thinking, emphasizing leadership, brand consistency, and client engagement to drive impactful results.

Sunnyvale, Ca, Us

As Associate Creative Director for Yahoo's in-house agency IDEA, my responsibility included focus on broadband/narrowband interactive campaigns consist of banner, rich-media, unique placements, flash and HTML emails, microsite and viral components, brand positioning, naming and logo development. I worked tightly with my partner (copywriter) on concept and overall creative direction to launch new and existing services, as well as manage internal creative contract teams, outside agencies and production studios. Special projects included physical concept and design direction for a variety of Yahoo! Brand merchandise.