Executive Assistant, Marketing, Provided Support To Vp Of Communications
El Pollo Loco, Inc.
Costa Mesa, Ca
Seeking an opportunity to gain experience in the field as an event coordinator. Interests in special events: galas, conferences, fund raising, conventions, trade shows, hotel events.Ten years’ experience in event coordinating in a fast-paced corporate environment. Self-motivated, eager to learn, resourceful and flexible. Detail-oriented with excellent time management skills. Perform well in individual or team environment. Effective people skills. Planned and coordinated following events:•Numerous press interviews with senior-level management. •Media campaign events.•Company milestone events.•Over 100 in-restaurant photo shoots to promote new products, restaurants in new markets, new restaurant design and the franchise community. •Over 50 on-air product segments with TV stations. Interacted with TV stations and restaurant management to confirm details were accurate and concise. Prepared product and set-up the food display table. •Over 200 Healthy Dining events in LA, OC and San Diego. Served healthful menu offerings to over 15,000 health gatekeepers. Executed on-site preparations: table set up, banners, decorations. Handed out brochures and coupons.•New Product Kick-Off Luncheons for internal employees. Arranged and set-up food, decorated conference room to fit the theme of each new product. Events heighten brand awareness in the communities, maximized added value opportunities in new and existing markets for exposure and mentions in trade publications: Nations’ Restaurant News, OC Business Journal, QSR and Chain Leader.•Prepared over 5,000 press kits to media to promote new products, restaurant openings, advertising campaigns. •Utilized discretion and judgment to incoming media calls and responded to requests in a timely manner. •Created target media lists. Maintained current target media lists.• Managed the budget. Processed invoices. Provided quarterly budget updates to VP.