Susan Panico Email & Phone Number

California, United States

Remota helps businesses solve the complexities of managing IT Asset Logistics for globally distributed hybrid and remote workforces. In short, we make the hard stuff easy.

New York, Ny, Us

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

San Francisco, California, Us

As a Series A startup at the intersection of ecommerce and last mile delivery, FastAF delivered premium brands in two hours or less. Imagine if Sephora and Whole Foods had a baby and you could get those coveted beauty, health, food and drink products delivered, well...FastAF. Served on the executive team overseeing marketing, PR/comms, brand partnerships and customer support.

Kirkland, Wa, Us

Many people ask me how I went from video games and music to cybersecurity. Well...as the head of PlayStation Network (PSN), I led the PSN team through a major corporate crisis when PlayStation was hit by one of the first highly visible cyberattacks back in 2011. After days of sleeping in my office and weeks of managing our customer relationships, I learned that cybersecurity is a whole company issue - from the board to each individual employee. Tanium is a trailblazer and market leader in endpoint security and management. Tanium helps enterprises maintain visibility and control of their entire IT environment at lightning speed. Having lived through a major cyberattack, I wanted to help other companies manage their cyber risk with the best platform on the market. As CMO, I managed global marketing and communications during the company's soaring growth.

Oakland, Ca, Us

Connected brands big and small with Pandora's 100M+ quarterly, engaged listeners and the music they love with insight-driven, creative solutions that win hearts, minds and ROI.My favorite Pandora stations are: Sting, Hair Bands, Tone-loc and yes...my tweenager turned me into a Belieber.

Oakland, Ca, Us

Built Pandora's B2B brand to drive advertising revenue – the company’s oxygen. Fused the passion point of music and the power of personalization to deliver marketing solutions that capture attention in meaningful ways. Built and nurtured a team in a high-growth, mach speed environment. Instituted operational efficiencies to meet rapid growth and changing business demands. Got scrappy with dollars to execute world-class, quality events and programs. Drove ideas and decisions with an insatiable appetite for data, balance of creative instinct and the moxie to experiment - marketing is both art and science. -Enablement and sales tools support for 500+ person sales team -Internal communication and conferences -Provided interim executive oversight of sales training and ad product marketing teams -Budget management -Corporate spokesperson What I Learned:-Get a reverse mentor. Find someone with far less experience, who is incredibly bright to bring you a fresh perspective.-B2C experience translates to B2B. At the end of the day, it’s all about telling a great story backed up with data and conviction.-We’re all trying to crack the Mobile ROI nut. Some companies just have sharper tools.

Oakland, Ca, Us

Created strategic marketing communication solutions and tools for the sales organization to win business and drive revenue. Leveraged data to tell compelling stories and prove out Pandora's value proposition (did you know that Pandora is #1 in mobile time spent in the U.S.?). Managed industry events and sponsorships, our main marketing vehicle for external impact. Led marketing efforts for ad product launches, including working with the product team to develop a go-to-market process.

San Mateo, California, Us

Provided executive business and marketing leadership for PlayStation Network, an innovative digital entertainment destination for PlayStation 3 and PlayStation Portable that delivers a social platform and digital content to millions of consumers in North America including games, movies, television shows, comics, sports and original programming.Highlights:-Appointed by C suite to create a new organization dedication to PlayStation's digital distribution business and E-commerce platform.-Started the team with 5 people. Grew it to over 100 including operations, business analytics, strategic planning, above and below the line marketing, ad sales and content production.-Achieved 4 years of consecutive triple-digit and double-digit revenue growth-Created the P&L in partnership with the finance team, then managed it-Created new revenue streams including original programming and advertising sales. Broke even on the former, was profitable on the latter - great learning experience!-Managed growth marketing and lifetime value of over 50 million gamers-Launched PlayStation Plus subscription service resulting in a new revenue stream

San Mateo, California, Us

Earned increased responsibility to include brand marketing, all advertising and product marketing for PlayStation's entire product portfolio of video game consoles, video game software and accessories. Led PlayStation 3 launch in highly complex market conditions. Launched PlayStation Portable (PSP) with award-winning advertising campaign, including a coveted Clio Award for Advertiser of the Year and a Belding Sweepstakes Award.

San Mateo, California, Us

Appointed by executive team to establish new marketing department focused on building online gaming community for PlayStation 2 and next generation systems. Directed mid-range business plan and hired small team. Led cross-functional company task force for strategic growth in the digital space.

San Mateo, California, Us

Promoted to assume responsibility of two-thirds of company’s game product and entire accessories line for PlayStation. Championed strategic planning, budgeting, advertising, packaging, retail collateral, and direct and online marketing of PlayStation software and accessories. Managed all facets of marketing for major, critically-acclaimed game franchises including Gran Turismo, Twisted Metal: Black and God of War.

San Mateo, California, Us

Managed all marketing efforts from strategy to execution for PlayStation video games from multiple global development studios. Launched Gran Turismo 2, one of Sony's all-time, best performing games and franchises.

San Mateo, California, Us

Moved from Sony Imagesoft (they made games for Sega and Nintendo!) in LA to Northern California to make history and be one of a few to launch the original PlayStation. Worked my way up from the ground floor, ascending into multiple positions from PR, to product management, to marketing.