Susan Panico

Susan Panico Email and Phone Number

Chief Strategy and Marketing Officer @ Remota
California, United States
Susan Panico's Location
San Francisco Bay Area, United States, United States
About Susan Panico

Passionate about making brands truly mean something to people. Proven success in audience and revenue growth, category creation, product launches, creative storytelling and brand strategy. Experience in B2C, B2B, B2E – essentially B2People. Full-stack marketer. Drive ideas and decisions with an insatiable appetite for data, a balance of creative instinct and the moxie to experiment. Believe in maintaining a resilient customer focus and winning as a team. Lead with integrity, bold strategy and focused execution.

Susan Panico's Current Company Details
Remota

Remota

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Chief Strategy and Marketing Officer
California, United States
Website:
remota.com
Employees:
10
Susan Panico Work Experience Details
  • Remota
    Chief Strategy And Marketing Officer
    Remota
    California, United States
  • Remota
    Chief Strategy Officer
    Remota Aug 2022 - Present
    Remota helps businesses solve the complexities of managing IT Asset Logistics for globally distributed hybrid and remote workforces. In short, we make the hard stuff easy.
  • Chief
    Founding Member, San Francisco
    Chief Dec 2020 - Present
    New York, Ny, Us
    Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.
  • Fastaf
    Chief Marketing Officer
    Fastaf Jun 2021 - Jun 2022
    San Francisco, California, Us
    As a Series A startup at the intersection of ecommerce and last mile delivery, FastAF delivered premium brands in two hours or less. Imagine if Sephora and Whole Foods had a baby and you could get those coveted beauty, health, food and drink products delivered, well...FastAF. Served on the executive team overseeing marketing, PR/comms, brand partnerships and customer support.
  • Tanium
    Global Chief Marketing Officer
    Tanium Jun 2018 - Dec 2019
    Kirkland, Wa, Us
    Many people ask me how I went from video games and music to cybersecurity. Well...as the head of PlayStation Network (PSN), I led the PSN team through a major corporate crisis when PlayStation was hit by one of the first highly visible cyberattacks back in 2011. After days of sleeping in my office and weeks of managing our customer relationships, I learned that cybersecurity is a whole company issue - from the board to each individual employee. Tanium is a trailblazer and market leader in endpoint security and management. Tanium helps enterprises maintain visibility and control of their entire IT environment at lightning speed. Having lived through a major cyberattack, I wanted to help other companies manage their cyber risk with the best platform on the market. As CMO, I managed global marketing and communications during the company's soaring growth.
  • Pandora
    Senior Vice President, Strategic Marketing Solutions
    Pandora Mar 2017 - Jun 2018
    Oakland, Ca, Us
    Connected brands big and small with Pandora's 100M+ quarterly, engaged listeners and the music they love with insight-driven, creative solutions that win hearts, minds and ROI.My favorite Pandora stations are: Sting, Hair Bands, Tone-loc and yes...my tweenager turned me into a Belieber.
  • Pandora
    Vice President, Sales Marketing
    Pandora Jul 2013 - Mar 2017
    Oakland, Ca, Us
    Built Pandora's B2B brand to drive advertising revenue – the company’s oxygen. Fused the passion point of music and the power of personalization to deliver marketing solutions that capture attention in meaningful ways. Built and nurtured a team in a high-growth, mach speed environment. Instituted operational efficiencies to meet rapid growth and changing business demands. Got scrappy with dollars to execute world-class, quality events and programs. Drove ideas and decisions with an insatiable appetite for data, balance of creative instinct and the moxie to experiment - marketing is both art and science. -Enablement and sales tools support for 500+ person sales team -Internal communication and conferences -Provided interim executive oversight of sales training and ad product marketing teams -Budget management -Corporate spokesperson What I Learned:-Get a reverse mentor. Find someone with far less experience, who is incredibly bright to bring you a fresh perspective.-B2C experience translates to B2B. At the end of the day, it’s all about telling a great story backed up with data and conviction.-We’re all trying to crack the Mobile ROI nut. Some companies just have sharper tools.
  • Pandora
    Senior Director, Sales Marketing
    Pandora Aug 2012 - Jul 2013
    Oakland, Ca, Us
    Created strategic marketing communication solutions and tools for the sales organization to win business and drive revenue. Leveraged data to tell compelling stories and prove out Pandora's value proposition (did you know that Pandora is #1 in mobile time spent in the U.S.?). Managed industry events and sponsorships, our main marketing vehicle for external impact. Led marketing efforts for ad product launches, including working with the product team to develop a go-to-market process.
  • Sony Computer Entertainment America (Playstation)
    Head Of Playstation Network
    Sony Computer Entertainment America (Playstation) Feb 2007 - 2012
    San Mateo, California, Us
    Provided executive business and marketing leadership for PlayStation Network, an innovative digital entertainment destination for PlayStation 3 and PlayStation Portable that delivers a social platform and digital content to millions of consumers in North America including games, movies, television shows, comics, sports and original programming.Highlights:-Appointed by C suite to create a new organization dedication to PlayStation's digital distribution business and E-commerce platform.-Started the team with 5 people. Grew it to over 100 including operations, business analytics, strategic planning, above and below the line marketing, ad sales and content production.-Achieved 4 years of consecutive triple-digit and double-digit revenue growth-Created the P&L in partnership with the finance team, then managed it-Created new revenue streams including original programming and advertising sales. Broke even on the former, was profitable on the latter - great learning experience!-Managed growth marketing and lifetime value of over 50 million gamers-Launched PlayStation Plus subscription service resulting in a new revenue stream
  • Sony Computer Entertainment America (Playstation)
    Director Of Marketing
    Sony Computer Entertainment America (Playstation) Jan 2005 - Jan 2007
    San Mateo, California, Us
    Earned increased responsibility to include brand marketing, all advertising and product marketing for PlayStation's entire product portfolio of video game consoles, video game software and accessories. Led PlayStation 3 launch in highly complex market conditions. Launched PlayStation Portable (PSP) with award-winning advertising campaign, including a coveted Clio Award for Advertiser of the Year and a Belding Sweepstakes Award.
  • Sony Computer Entertainment America (Playstation)
    Director, Brand & Market Strategy, Playstation Online
    Sony Computer Entertainment America (Playstation) Jan 2004 - Feb 2005
    San Mateo, California, Us
    Appointed by executive team to establish new marketing department focused on building online gaming community for PlayStation 2 and next generation systems. Directed mid-range business plan and hired small team. Led cross-functional company task force for strategic growth in the digital space.
  • Sony Computer Entertainment America (Playstation)
    Senior Product Marketing Manager
    Sony Computer Entertainment America (Playstation) 2002 - 2004
    San Mateo, California, Us
    Promoted to assume responsibility of two-thirds of company’s game product and entire accessories line for PlayStation. Championed strategic planning, budgeting, advertising, packaging, retail collateral, and direct and online marketing of PlayStation software and accessories. Managed all facets of marketing for major, critically-acclaimed game franchises including Gran Turismo, Twisted Metal: Black and God of War.
  • Sony Computer Entertainment America (Playstation)
    Product Marketing Manager
    Sony Computer Entertainment America (Playstation) 1998 - 2002
    San Mateo, California, Us
    Managed all marketing efforts from strategy to execution for PlayStation video games from multiple global development studios. Launched Gran Turismo 2, one of Sony's all-time, best performing games and franchises.
  • Sony Computer Entertainment America (Playstation)
    North American Playstation Launch Team
    Sony Computer Entertainment America (Playstation) 1994 - 1998
    San Mateo, California, Us
    Moved from Sony Imagesoft (they made games for Sega and Nintendo!) in LA to Northern California to make history and be one of a few to launch the original PlayStation. Worked my way up from the ground floor, ascending into multiple positions from PR, to product management, to marketing.

Susan Panico Skills

Product Marketing Online Marketing Video Games Digital Marketing Digital Media Strategy Advertising Crm Marketing Strategy E Commerce Public Relations Marketing Integrated Marketing Online Gaming Mobile Marketing Market Research Monetization Cross Functional Team Leadership Ps3 Social Games B2b Communication Digital Distribution Integrity Kindness Product Launch

Susan Panico Education Details

  • University Of Southern California
    University Of Southern California
    English

Frequently Asked Questions about Susan Panico

What company does Susan Panico work for?

Susan Panico works for Remota

What is Susan Panico's role at the current company?

Susan Panico's current role is Chief Strategy and Marketing Officer.

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What is Susan Panico's direct phone number?

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What schools did Susan Panico attend?

Susan Panico attended University Of Southern California.

What are some of Susan Panico's interests?

Susan Panico has interest in Education.

What skills is Susan Panico known for?

Susan Panico has skills like Product Marketing, Online Marketing, Video Games, Digital Marketing, Digital Media, Strategy, Advertising, Crm, Marketing Strategy, E Commerce, Public Relations, Marketing.

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