Susan Peter-Marcus Email & Phone Number

Singapore

New York, Ny, Us

Copenhagen, Denmark, Dk

At SimCorp, NY/Copenhagen, my core responsibility is to lead a multifaceted team of marketing and across North America, EMEA, and the Asia Pacific to enhance productivity and overall work efficiencies. Here I deliver expert-level support to the organization's transformation into an innovative cloud XaaS company. I also introduce and implement best practices for digital sales enablement thereby maximizing profits and revenues. My other duties are collaborating with global communication and advertising department to design various communication strategies, prepare reports and manage all communication with senior management; I deploy best practices to resolve multiple issues in the global marketing sphere.Notable Achievements:• Established market leadership for the "Investment Book" of record that is regarded as the key to highlight the data challenges for global investment managers.• Accomplished and exceeded early-stage pipeline goals by 180% in support of new customer acquisition• Outpaced the pipeline-building process through digital customer interaction and growth-hacking approaches.• Accelerated website traffic through the implementation of robust digital strategies.

Copenhagen, Denmark, Dk

In this previous role as a Head of Marketing, North America, I put SimCorp on the map in the US and Canada, on the industry’s top three list of suppliers for investment management platforms.. Here I spearheaded strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results in reporting, analysis, and recommendations. I brainstormed creative ideas in establishing brand awareness, demand generation campaigns as well as devising a North American GTM strategy for reaching target customers and achieving competitive advantage. I chaired regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions; I also provided ongoing training to enhance the team workflow.Key Accomplishments:• Increased early-stage pipeline in support of doubling the North American business.• Enhanced predictability in revenue achievement by introducing the discipline of early-stage pipeline building, KPIs tracking, and reporting.

Tel Aviv, Tel Aviv, Il

While serving Radware Inc. as a VP Field and Channel Marketing, I governed overall aspects of the market development, channel strategy, and inside sales in the US, Canada, and Latin America. I devised channel education and incentive programs in close collaboration with the head of sales and channel management. I also partnered with sales leadership and sales operations to identify and track joint goals around funnel leads, pipeline revenue, sales opportunities, and conversion. I tracked, measured, and analyzed the performance of marketing campaigns and reported results to sales and marketing leadership.Significant Contributions:• Introduced customer advocate program for top 100 customers, resulting in increased opportunities for cross-selling of the security product line into an existing customer base.

In this past position as a Vice President, Marketing, I amplified brand awareness through the development and implementation of a cohesive marketing plan. I monitored٫ scrutinized٫ and improved marketing campaigns as needed. I also utilized creative PR strategies to build relationships with stakeholders and media. I analyzed hiring needs and markets to identify opportunities for improvement. I conceptualized٫ guided٫ and supported marketing events.Key Achievements:• Successfully launched company website in nine short weeks through the implementation of effective methodologies.• Secured ranking on two prominent Gartner lists and top billing in InfoWorld, within only two quarters.