Susan Peter-Marcus Email and Phone Number
Susan Peter-Marcus work email
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Susan Peter-Marcus personal email
With many fulfilling years of experience in B2B marketing, brand management, and digital marketing, I am Susan Peter-Marcus, the Head of Global Marketing, Investment Intelligence at Nasdaq. In this role, I lead a multifaceted team of marketing professionals across North America, EMEA, and the Asia Pacific to enhance productivity and work efficiencies. I also deliver expert-level support to the organization's transformation into an innovative cloud XaaS company.My core competencies include creating strategic marketing and advertising campaigns, enhancing engagement between brands and target audiences, developing world-class marketing strategies based on data and insights, driving large-scale impact and growth, and partnering with the C-suite to deliver on ambitious goals. I have a solid track record of evolving, growing, and transforming brands and businesses in the investment management and technology sectors, both for start-ups and publicly traded companies. As an innovative and insightful marketing executive, I am passionate about delivering value and excellence to Nasdaq's investment intelligence customers and stakeholders.
Amplify Impact Private Limited
View- Website:
- nasdaq.com
- Employees:
- 1001
- Company phone:
- 212.498.9197
- Company email:
- dean.crowe@mdly.com
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Amplify Impact Private LimitedSingapore
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Head Of Global Marketing, Capital Access PlatformsNasdaq Feb 2023 - PresentNew York, Ny, Us -
Head Of Global MarketingSimcorp Sep 2019 - Jan 2023Copenhagen, Denmark, DkAt SimCorp, NY/Copenhagen, my core responsibility is to lead a multifaceted team of marketing and across North America, EMEA, and the Asia Pacific to enhance productivity and overall work efficiencies. Here I deliver expert-level support to the organization's transformation into an innovative cloud XaaS company. I also introduce and implement best practices for digital sales enablement thereby maximizing profits and revenues. My other duties are collaborating with global communication and advertising department to design various communication strategies, prepare reports and manage all communication with senior management; I deploy best practices to resolve multiple issues in the global marketing sphere.Notable Achievements:• Established market leadership for the "Investment Book" of record that is regarded as the key to highlight the data challenges for global investment managers.• Accomplished and exceeded early-stage pipeline goals by 180% in support of new customer acquisition• Outpaced the pipeline-building process through digital customer interaction and growth-hacking approaches.• Accelerated website traffic through the implementation of robust digital strategies. -
Head Of Marketing, Simcorp North AmericaSimcorp Feb 2010 - Sep 2019Copenhagen, Denmark, DkIn this previous role as a Head of Marketing, North America, I put SimCorp on the map in the US and Canada, on the industry’s top three list of suppliers for investment management platforms.. Here I spearheaded strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results in reporting, analysis, and recommendations. I brainstormed creative ideas in establishing brand awareness, demand generation campaigns as well as devising a North American GTM strategy for reaching target customers and achieving competitive advantage. I chaired regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions; I also provided ongoing training to enhance the team workflow.Key Accomplishments:• Increased early-stage pipeline in support of doubling the North American business.• Enhanced predictability in revenue achievement by introducing the discipline of early-stage pipeline building, KPIs tracking, and reporting.
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Vp, Field And Channel MarketingRadware Oct 2007 - Oct 2009Tel Aviv, Tel Aviv, IlWhile serving Radware Inc. as a VP Field and Channel Marketing, I governed overall aspects of the market development, channel strategy, and inside sales in the US, Canada, and Latin America. I devised channel education and incentive programs in close collaboration with the head of sales and channel management. I also partnered with sales leadership and sales operations to identify and track joint goals around funnel leads, pipeline revenue, sales opportunities, and conversion. I tracked, measured, and analyzed the performance of marketing campaigns and reported results to sales and marketing leadership.Significant Contributions:• Introduced customer advocate program for top 100 customers, resulting in increased opportunities for cross-selling of the security product line into an existing customer base. -
Vp, MarketingHardmetrics Sep 2006 - Sep 2007In this past position as a Vice President, Marketing, I amplified brand awareness through the development and implementation of a cohesive marketing plan. I monitored٫ scrutinized٫ and improved marketing campaigns as needed. I also utilized creative PR strategies to build relationships with stakeholders and media. I analyzed hiring needs and markets to identify opportunities for improvement. I conceptualized٫ guided٫ and supported marketing events.Key Achievements:• Successfully launched company website in nine short weeks through the implementation of effective methodologies.• Secured ranking on two prominent Gartner lists and top billing in InfoWorld, within only two quarters.
Susan Peter-Marcus Skills
Susan Peter-Marcus Education Details
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National University Of SingaporeLiterature
Frequently Asked Questions about Susan Peter-Marcus
What company does Susan Peter-Marcus work for?
Susan Peter-Marcus works for Amplify Impact Private Limited
What is Susan Peter-Marcus's role at the current company?
Susan Peter-Marcus's current role is Head of Global Marketing @ Nasdaq | CMO Investment Intelligence.
What is Susan Peter-Marcus's email address?
Susan Peter-Marcus's email address is su****@****orp.com
What schools did Susan Peter-Marcus attend?
Susan Peter-Marcus attended National University Of Singapore.
What skills is Susan Peter-Marcus known for?
Susan Peter-Marcus has skills like Leadership, Marketing Management, Product Marketing, Analyst Relations, Field Marketing, E Commerce, Sales Process, Strategic Partnerships, Salesforce.com, Online Marketing, Brand Development, Sales.
Who are Susan Peter-Marcus's colleagues?
Susan Peter-Marcus's colleagues are Kamran Khandan, Viktoriia Besedina, Hanna Martin, Habib Shaikh, Justine A. Magsino , Rpm, Prajakta Bharambe - Jawale, Catharine Macdonald.
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