SummaryPositive, energetic, and action-oriented. I'm a marketing executive dedicated to maximizing connections between innovative companies and their customers, investors, and community. Primary focus on market share and revenue growth, brand expansion, and customer acquisition, with expertise in building omnichannel marketing strategies for best customer experience.ApproachWhen I started out in sales, one of my mentors told me, “Susan, if you can’t explain it to a 6-year-old, you don’t understand it yourself. Talk about things in a clear way that just makes sense to the person you’re talking to.” I continue to apply this lesson to my marketing strategies every day.My approach to marketing is to humanize the connection between products and people for meaningful, lasting brand equity, for people to trust and understand the brand. The reality is, no matter how cool the tech is, the most important ingredient in the relationship between product and person is trust. The best way to build trust is through authentic communication and transparency.Core ValuesEmpathy and accountability are core values of mine. There is no need to hide from problems. If a customer is unhappy, I am not afraid to reach out, listen, acknowledge, and set up a system for solutions. I have turned some of our largest critics into number one fans by setting up systems for feedback and accountability.I am quick learning and have a strong bias for action. I get high-value tasks completed quickly and efficiently, and the result is that the company develops a reputation for action, innovation, and forward progress. I once developed a four-year marketing strategy with my boss, and completed all of the action steps in two.LeadershipI am a servant leader. I set high expectations, but I will never ask a team member to do something that I’m not able to do myself. It’s important to me to establish a positive climate of trust, and I do that by setting the example. I am still in contact with every person I’ve ever led on one of my teams throughout my career, which is a point of pride for me. I’m glad to be able to foster positive, lasting relationships.FutureThere is a strong trend toward sustainability, authenticity, and personalization in software products right now, so I’ve invested a lot of time into examining what this means from a marketing perspective. It is important to look at ways technology can make us more efficient, while keeping in mind that people shop their values.