Susan Pizzano Email & Phone Number

Greater New York City Area

Greater New York City Area

Responsible for directing the overall retention activities for FULLBEAUTY Brands titles (Woman Within, Roaman’s, Jessica London, swimsuitsforall, KingSize, Brylane Home, Ellos and fullbeauty.com)This includes executing multichannel marketing strategies, managing the overall customer retention budget for the brand, and all aspects of customer file management Oversee catalog circulation execution including database and modeling segmentation, merge/purge and selections for 200 mailings per yearLead and develop a team of 6 marketing professionalsPrepare and present business plans and periodic business reviews to executives and stakeholders

Marketing Consulting Firm specializing in budgeting, forecasting, reporting and execution of Marketing programs in offline and online channels. Largest account -Head up the catalog division for Benchmark Brands/FootSmart catalog through August 2016

Parsippany, Nj

Well respected throughout the industry, Susan has developed the framework for the leading edge services for all Marketsmith’s direct-to-consumer clients. Her understanding of how to harness the skills of diverse team members translates into sophisticated, multichannel marketing plans across our clients’ many industries. Managing priorities through detail-oriented organizational skills, she ensures flawless execution of online and offline direct strategies for retailers, manufacturers, catalogers, and nonprofits.She is able to visualize and incorporate data sets and technology to improve efficiency and productivity significantly. She is able to show clients how to improve customer communication and services while reducing costs. Using her decision-making and problem-solving skills to overhaul a broken marketing strategy, she was able to wipe out a $4 million loss for a specialty food manufacturer within six months.She plays a central role executing complex marketing audits, providing the detailed actionable recommendations. Marketsmith benefits from her solid leadership qualities which promote teamwork and allow her to achieve results through managing multi-level teams. She also brings these skills directly to clients. On 24 hours notice she jumped in and took over for a staff of four making sure one of the fastest growing catalogers in the country did not miss a beat in its marketing operations.Prior to her tenure at Marketsmith, Inc., Susan was the key figure in growing and driving the success of the Dr. Leonard’s Healthcare catalog, including Carol Wright Gifts, for seven years. She was one of the key factors in the early success of Hanover Direct, where Colonial Garden Kitchens and Kitchen & Home fell under her tutelage. Susan started her career at Prudent Publishing directly after graduating from Rutgers University with a degree in Business Administration