Susan P. Landis Email & Phone Number

Alexandria, Virginia, United States

• Leading 17,000-member global professional association, developing a high-performing organization through financial and operational business improvements, people leadership, and development of new products and services• Manage 14-member Board of Trustees and association governance• Rationalized product/service portfolio and implemented new Organization Member model responsible for $1+M in new revenue for the association• Delivered Y/Y net new growth for individual membership—first growth in years• Drove operational efficiencies, implemented GAAP practices, and ushered in new services to double cash in first 18 months• Delivered balanced budget and clean audit• Terminated non-profitable partnerships and drove new revenue-producing collaborations• Revitalized workforce development initiative to create the Partners Advancing the Clinical Research Workforce consortium• Strengthened association chapter affiliate model, resulting in improved reputation • Reprioritized investment strategy to deliver new Learning Management System core to delivery of educational services

Raleigh-Durham, North Carolina Area

• Built and grew $6M Research Communications & Engagement services group for the world’s largest academic research organization• Led medical communications team and development of DCRI trial engagement materials• Initiated revitalization of SalesForce CRM to gain efficiencies in business development and partnership opportunities• Oversaw research communications for large federally funded projects, including ECHO, PCORnet, NIH Collaboratory, CTTI and the Pediatric Trials Network• Partnered with faculty to position thought leadership and create new service offerings• Led all external and internal marketing, including branding and reputation management

Durham, North Carolina

• Helped build and lead global $42M clinical research engagement group, managing 90+, delivering patient recruitment and engagement solutions, including medical affairs, creative, events and production• Simultaneously led marketing communications for $5B clinical research organization• Devised and implemented 18-month, multimillion dollar global rebranding effort• Led enterprise digital communications, including internet, intranet, social media and patient-centered communities • Launched business unit marketing communications team for 5 business units representing 50+ executives, $4B in revenue and 28k+ employees; managed multiple, high-profile internal reorganizations, including announcements of resource shifts to lower cost countries• Created enterprise thought leadership program to drive corporate reputation, resulting in thought leadership becoming most downloaded website content and top page visited• Increased media results significantly, with year-over year climbs in reach, message penetration, impact and tone

• Recruited by CEO for consulting effort to drive strategic and cultural transformation to improve value for shareholders, customers and employees • Restructured global marketing to drive efficiencies, saving $1.2M in first 3 months• Built corporate marketing department• Hired successor at local level

• Led global marketing for $800M telecom company• Restructured marketing teams and budget• Created sales programs, directly driving revenue for company and improving customer goodwill• Led effort to drive aspirational three-year strategic plan into company and across three business divisions• Advised CEO, board of directors during takeover bid by activist shareholders

Washington, Dc

• Established and managed Washington, DC, office of San Francisco-based tech communications agency • Generated $2M in revenue in first year, Contributed 9 percent agency’s overall profit; grew staff to 19

Washington, Dc

Director of Corporate Communications for MCI Consumer Division. Developed public relations programs for all MCI consumer brands, including MCI One and 1-800-COLLECT. Managed multi-million dollar budget and staff of 12. Acted as primary media spokesman for residential business unit. Tapped to lead local service communications, leading product development and marketing that overcame political hurdles to launch the first-ever competitive product for local telephone service introduced by a national long-distance carrier. Restructured wire maintenance program, saving more than $2M. Led direct mail, sales literature development and customer fulfillment.