Susan Putney Email & Phone Number

Boston, Ma, Us

Dover, Nh

Responsible for sales, marketing, admissions and outreach for Genesis HealthCare senior community specializing in Independent, Assisted and Memory Care. Have generated more than 258 move-ins in 6+ years with Langdon Place of Dover/Genesis Healthcare.

Responsible for sales, marketing and special events at Kittery Estates, a senior retirement living community which is one of 319 communities owned by Holiday Retirement in the USA.

Oversee national accounts for one of New England's largest branding, marketing and promotions companies.

Contract with agencies and companies to develop customized marketing campaigns, create and present innovative strategic marketing & sponsorship sales decks, develop lead generation programs, create advertising campaigns, develop branding & presence programs for new product launches and ensure contractual fulfillment and onsite activation. Manage onsite event operations where necessary. Work with clients to develop measurements of success to ensure ROI. Some clients include:• Boston Breakers Women’s Professional Soccer Team – Eight-month exclusive consulting assignment as Director of Corporate Partnerships to develop marketing & sponsorship decks; target lists. Successfully delivered cash and VIK sponsorships for new team launch; list of potential sponsors for year two.• Electronic medical reminder product – Regional marketing campaign for new medical product launch • Teen tour highlighting AIDS prevention – Develop national marketing campaign, sponsorship packages and prepare target list for teen outreach • Lakes Region Tax & Financial Planning - Lead generation, prepare print advertising, direct mail & marketing campaigns and manage customer appreciation and community relations events annually

Manage national advertising & sponsorship sales and business development for AEG- TV (division of AEG) pertaining to Pay-Per-View, cable & theatrical (Regal CineMedia) distribution including development and presentation of strategic marketing & sponsorship decks. Successfully delivered nearly $3 million in incremental sponsorship revenues for concert and music broadcasts. Sponsorships included:• Beyoncé headlining Ford’s 100th Anniversary Celebration in Detroit. Joint production with Condé Nast. • Destiny’s Child concert broadcast from Rodeo Houston sponsored by Candie’s and Gadzooks. • James Taylor in concert sponsored by TJMaxx.• Barenaked Ladies Live sponsored by Guinness (including the Great Guinness Toast benefitting Leukemia & Lymphoma Society)• Train in concert sponsored by Goldenpalace.comMaintain entrenched relationships with more than three-hundred Fortune 500 companies who are regularly contacted for ongoing projects.

Business development including new pricing strategies, preparation & presentation of sales & marketing programs to new clients. Leveraged relationships & negotiated sponsorship packages between corporate sponsors and Professional Leagues/Associations. • Managed special events department including execution of all elements at major national sporting events • Developed new Olympic business and management of 5 Olympic sponsors' corporate marketing programs at 1996 Summer Olympics including hiring/training 80+ staffers, contract negotiations, management, budget development, supervision of pre & onsite staff with 5 programs, interaction with ACOG on all advance planning and accreditation, leveraging all Olympic sponsor benefits, post-analysis, and interaction with senior management of 5 sponsors for 18 months. Sponsors included Holiday Inn, WXIA/NBC, Scientific Atlanta, BellSouth and Kingworld• Management of sports marketing and corporate events programs for clients FedEx, IBM and Ernst & Young including all onsite exposure, onsite branding & marketing and special events.

Management of sports marketing and corporate events, business development sales and event operations:• Venue Manager for Coca-Cola's World Cup presence/branding programs in Boston. Developed and oversaw all branding and presence marketing, promotional elements, marketing operations, product usage, and onsite visibility in Boston. Prepared and managed all budgets, staffing, and operations for Coca-Cola. Reported to Coca-Cola . Increased market share for Coke in New England and expanded pouring rights in venues not traditionally Coke.• Andersen Consulting World Championship of Golf sponsor relations, tournament operations, & event management for $3.5 million world match play championship (3 USA events, 1 in England and 1 in Spain).• Corporate sponsor negotiations with professional Leagues and Associations, contractual development, onsite visibility/branding, corporate entertainment and promotions for IBM’s corporate sports programs including management of PGA Tour and MLB. Developed branding/event programs w/ teams pre, regular and post-season (Spring Training, regular season, All-Star Game, ALCS, NLCS and World Series).• IBM and MasterCard’s branding and presence programs at major sporting events. Developed strategic yearlong presence programs, leveraged relationships with Pro Leagues & Associations, advance & onsite operations, contracts, staffing, budgets & post analysis. Resource for MasterCard’s regional USA offices. Saved MasterCard significant money by combining & leveraging sponsorships regionally..

Primary responsibility: To manage the 75-event worldwide circuit entitled Nabisco Grand Prix of Tennis including all promotions, marketing, contract negotiations with all USA events, onsite logistics and operations, corporate entertainment and product visibility for circuit sponsor Nabisco for five years of sponsorship plus one year of advance planning and all post-sponsorship wrap-up. • Development of all promotional materials, operations manuals detailing all benefits and how to leverage them for worldwide offices of Nabisco Brands, Inc., interaction and promotions with media and professional tennis players on year-long basis for 5 years of sponsorship; overseeing all entertainment, onsite exposure and visibility for Nabisco at year-end Nabisco Championships at Madison Square Garden.• Director and producer of the annual ATP Tennis Awards Gala in New York City benefiting Cystic Fibrosis. Involvement included recruitment of Vice Chairmen, production of all audiovisual elements, sales of corporate tables and ads, underwriting/VIK, athlete participation, celebrity presenters, entertainment and emcee recruitment, journal editorial and production, script preparation, seat assignments, participation by worldwide tennis community, public relations, and all event execution onsite including lighting, sound, operations, registration, program, etc. Generated over $1million in funds to charity.• IBM's corporate sports programs including management of customer entertainment programs tied to IBM's sponsorship of Major League Baseball, plus onsite corporate entertainment programs at Super Bowl, Masters, MLB All-Star and World Series events, and Kentucky Derby.

Various men's professional tennis events including all promotions, marketing, corporate sales, advance and onsite operations, concessions, public relations, volunteer recruitment and corporate hospitality at the following events:• 1979-1981- ATP Tennis Games at Mission Hills Country Club and LaQuinta Hotel Golf & Tennis Resort in LaQuinta, California for 2 years• 1981 - US Pro Tennis Championships (ATP owned event) at Longwood Cricket Club in Boston, Mass.• 1980 - Lipton World of Doubles in Sawgrass, Florida (ATP owned event)• 1977 - United Bank Tennis Classic, Denver, Colorado (employee of ProServ for 6 months for event)• 1976-1981 - Volvo International Tennis Tournament, North Conway, NH (6 tournaments/employee of Volvo of America)