Business Owners Advisor

The Small Business Center Network, comprised of 58 Small Business Centers throughout North Carolina, supports the development of new businesses and the growth of existing businesses by being a community-based provider of training, counseling, and resource information.

The Small Business & Technology Development Center (SBTDC) is a non-profit business counseling service, funded by the State of North Carolina and the Small Business Administration, to help small and medium-sized businesses grow. ▬▬▬▬▬▬▬▬▬▬▬▬▬Few people understand marketing and the simple principles that can drive more successful companies. In my role as client business counselor, I provided clients with a simple, how to guide customized to their specific service marketing needs.I focused on providing instruction on ways to identify and engage in growth opportunities, develop client needs-based strategies, and create actionable plans that resulted in profitable best practices. I worked with both young start-up operations as well as established small businesses, counseling them on how to conduct targeted marketing campaigns, and develop needs-based solutions; real strategies and activities that delivered results.In addition to one-on-one counseling, I conducted workshops for potential start-up operations still considering what they needed to do to successfully launch and market their businesses. My responsibilities included managing our office budget and insuring our internal operations ran smoothly and efficiently.

Womble Carlyle Sandridge & Rice, is a full-service law firm, with more than 1,000 employees throughout the southeast USA.▬▬▬▬▬▬▬▬▬▬▬▬▬ Throughout my years at Wombly Carlyle Sandridge & Rice, I honed my skills and developed expertise in building and executing outstanding client relationships. With an understanding of customers’ key challenges, I gained a better insight into their current and future needs. This enabled me to develop strategies that provided extremely targeted, value-added client services. I was able to provide the firm’s leaders with both analysis and strategies on ways to nurture new clients, and develop sales strategies that aligned with the organizations long-term goals. My initiatives included the launch of a new client relationship management (CRM) tool, which increased networking, sales activity and cross-selling programs. In addition, I implemented sales tools that measured key profitability metrics, client revenue, competitive intelligence, historic and future forecasting, and strategic alignment of select activities. This resulted in a better understanding of SWOT, trends, revenue streaming, and helped accurate forecasting, which led to a 25% increase in revenues. As the leader and manager of a client strategy group, I successfully implemented innovated solutions to historic challenges, and managed process improvements for better client service and delivery. My highly profitable client feedback programs (Voice of Client) placed a clear emphasis on expanding solid long-term relationships, client partnerships, and maximizing return of investment. As a result of my work I was awarded the “Marketing Project of the Year” from Thomson Elite.