Graphic Design & Presentations | Marketing Communications: Print, Digital & Social Media | Content Marketing | Technical Documentation

Tenure Highlights:- Graphic Design & Presentations: Designed marketing & sales collateral in multiple formats for a range of platforms & audiences, incl. brochures, print/digital/interactive & social media ads, white papers & technical documentation, customer success stories & trade show assets- Wrote, edited & published Press Releases. Managed distribution to internal & external parties (all employees, external media, sales reps & partners, social media posts, website updates)- eMail & Marketing Communications: Wrote, edited & published eNewsletters & company announcements- NPI (New Product Introduction) Support: Worked with technical engineering experts, product mgmt. & other key personnel to develop support documentation, technical data sheets and/or product manuals, as well as sourced high-end product photography, designed pitch packs & PowerPoint product presentations, social media posts, videos & white papers- Media/Ad Planning & Buying: print, digital, eMail campaigns, social media; editorial development; relationship building- Sales Fulfillment: literature, promo, trade show materials & product demos, see next item- Online Store: Spearheaded project with external vendor to replace outdated sales fulfillment process & create a 24/7 resource (Online Store) to streamline ordering & distribution of printed sales collateral, promo materials, trade show assets & physical demos for worldwide sales teams & reps. Result: Eliminated access bottleneck & shipping delays, introduced enhanced tracking & detailed inventory reporting for long-term asset management & freed up internal marketing resources- Vendor Liaison: Managed vendor relationships, contracts & budgets; successful sourcing & collaboration with both independent artists & creative agencies- Trade Shows, both Domestic & International: budgeting, creative & technical execution, pre- & post-show activities- Admin: Invoice processing & reporting, reconciliation of expenses & budget management

Tenure Highlights:Content Marketing, Social Media & Lead Gen- Helped identify and outline the social media strategy for the business rebrand and initiated expansion into new channels to increase brand visibility, improve SEO results and provide parity with competitors. - Managed conversion of technical white papers and published articles into dynamic visual presentations, eBooks and infographics for lead gen efforts. Links: http://bit.ly/1Qezi1G and http://bit.ly/1R00rl6- Spearheaded effort to deploy digital analytical software to track ROI and ensure marketing activities were informed by data insights. Product Marketing- Directed creation of AC Power’s ZT30 ATS (Automatic Transfer Switch) video to support a new product launch. Link: http://bit.ly/1R1Bk6P - Script featured "People Behind the Brand" and emphasized value prop of the local Chicago mfg. facility and engineering team, advantages for GE at the time. This visual asset was used extensively for the next 2+ years to expand brand reach, elevate the company’s reputation in the industry and set the department benchmark for future video marketing initiatives.- Instrumental in the conversion of the traditional print fulfillment process (physical sales binders, cut sheets) to a 24/7 online digital resource.Trade Shows- Organized a Hospitality Event at a well-attended conference. Each year’s event became more elaborate than the previous (under a flat budget) and achieved measurable growth in media coverage and influencer attendance. Initial event led to a new vendor partnership (increasing sales) and the follow-up event secured a $750K+ order for a new UPS demoed on-site.Corporate Events- Lead organizer for a Natl. Sales Meeting of 150+ attendees for a 3-day training symposium held at The Hyatt Lodge at McDonald’s Campus in Oak Brook, IL. Event incl. hands-on product demos, professional entertainment and an awards dinner.

Conceptualized, designed and produced all corporate graphics, including presentations, magazine advertisements, marketing collateral and sell sheets, brochures, technical literature, illustrations, price lists, trade show graphics, product labeling, logos, posters, promotional items and business cards.Provided administrative support to the Global CEO, General Manager, Director of Finance and VP of Sales, including making travel arrangements, creating confidential communications, presentations, proposals and special projects as assigned.Acted as the lead liaison for all marketing-related inquiries and provided administrative support to both internal and external customers, the regional sales team and the national distributor network.Event planning and trade show coordination, including organizing company participation in a mobile tour for a product launch.Media planning and buying; negotiated with representatives to achieve marketing objectives within budget parameters.Supervised the corporate promotions program and managed budgets accordingly.Acted as liaison with European counterparts to produce publications and presentations for multiple markets.Updated the company website.Created office communication templates and electronic forms for use throughout the division.Created a marketing response plan and lead database for tracking sales leads and inquiries to organize follow-up efforts.After a reorganization in 2005, assumed responsibility for IT/technical support, management of the phone system and MRO buyer.

Provided graphic design support to the Sales and Marketing departments and other management staff as requested.Conceptualized, designed and produced corporate graphics, including sales presentations, brochures, 2 and 4 color magazine advertisements, technical product bulletins, operating manuals, technical illustrations, logos, product labeling and overlays, graphic user interface screens and menus, website banners and CD packaging.Updated the company website and created interactive Flash presentations/demos.Ensured compliance of all advertising, marketing and product development projects with corporate Standards & Guidelines to reinforce GE branding.Supervised the work of an Associate Graphic Artist and assigned priorities to projects.

- Desktop publishing of all marketing and sales documentation.- Trade show planning and coordination.- Media planning and buying.- Coordinated the co-op advertising program, race sponsorship and promotional campaigns with outside distributors and partners.- Supervised the Marketing Assistant.- Administrative support to the VP of Sales, VP of Marketing and Regional Sales Managers.

Conceptualized, designed and produced newsletters, brochures, books and manuals, forms, flowcharts, financial graphs, announcements, invitations, letterhead and business cards.Managed all aspects of the printing and production process, from conception to final output, including project management of the full project life cycle, obtaining quotes and negotiating pricing with vendors, press checks, overseeing delivery and distribution of final product and regulating inventory control.Designed PowerPoint presentations for board meetings and special events and created unique templates for secretarial team members.Acted as an advisor/coach in a peer mentor role (i.e. subject matter expert) for administrative support staff.Began career as an Administrative Assistant to the Human Resources Manager, CFO and Computer Services/IT Manager, as well as provided backup administration support to the CEO as needed.