-Web content builder, layout designer, and digital asset manager for institutional external-facing websites, including undergraduate and graduate admissions websites, and news blog (CMS: Wordpress, Gutenberg)-Designed and launched 60+ landing pages for marketing and partnerships, with a focus on maximizing conversions and ROI, while meeting SEO and WCAG requirements-Strategic planner and project manager on web design projects; develop project roadmaps in line with marketing goals, and oversee digital team’s processes (PM tool: Wrike)-Principal UX researcher; prepare research materials and conduct user research through interviewing, card sorting, testing prototypes, and reviewing analytics (GA4, CrazyEgg heat map tools, Optimal Workshop)-Manage testing procedures for web products; coordinate monthly testing with web developers to ensure product functionality for users-Review/conduct SEO, web accessibility, and QA audits to manage web reputation and meet Section 508 Compliance standards (Tools used: Monsido, Google Looker Studio)-Manage University’s UI Design System, continually refine components to be mobile-responsive, meeting brand guidelines--- Dept: University Communications & MarketingTeam: Digital Strategy

-Collaborate with in-house design/development team on client projects-Design Wireframes and High-fidelity Mockups for Desktop & Mobile (Figma)-Research and recommend Astra themes for web building; use themes to inform mockup process-Build mobile-responsive websites and landing pages (CMS: Wordpress, Elementor)-Design and build email newsletters (Figma → Klaviyo)-Prepare and optimize design files, images, and assets for web & print (Photoshop, InDesign, Illustrator)-Strategically source and optimize company-licensed photographs for client blog/website use*Independent contractor, hourly, as-needed (5-9pm ET / 2-6pm PT)

-Designed mobile-responsive wireframes and high-fidelity mockups for company and client web products (Figma)-Worked with developers to manage websites for company and client projects (CMS: Wordpress, Elementor)-Provided design guidance on client projects such as UCLA, Microsoft, GitHub, and Column Five-Managed company UI library and brand guidelines, wrote copy for websites

Became certified in UX Design & Research, through Thinkful/Chegg Skills-Learned and applied industry tools and standards for product design and prototyping-Applied Design Thinking and Human-Centered Design concepts during project development-Developed fundamental User Research skills with a consideration for accessibility and WCAG requirementsProjects:-Busy Bus Transit Schedule App-Simplify Design, Co. Business Website-LocalEyez Event Finder App-My Daily Nosh Grocery List and Shopping App-Beluna Astrology App

-Prepared and optimized digital and print media for client projects, using an iterative design process (Photoshop, InDesign)-Scanned/photographed fine art using Capture One imaging software and Phase One XF camera-Proofed and color corrected images to ensure printing true to life color and textures (Photoshop)-Digitally retouched and restored images and photographs (Photoshop)-Led meetings with clients and small businesses to learn about their project goals and needs-Improved workflow efficiency, reducing project turnaround time from 7-10 days to 3-5 days-Managed and trained new designers and interns---Some notable clients: Under Armour, Baltimore Symphony Orchestra, HBO's TV show VEEP (set designers), Schuler School of Fine Art*Projects protected under copyright and intellectual property regulations, may only be shared with special permissions.

-Managed daily business operations; be responsible for store opening and closing procedures-Supervised and trained sales associates and keyholders-Prepared and delivered EOD sales reports, transaction paperwork, and cash deposits-Conducted floor scans for inventory check (working with backstock crew)-Assisted Visual Merchandising in curating the sales floor and maintaining organization-Used Retail Pro and Clarity to ring up customers-Provided excellent and friendly customer service in a fast-paced retail environment

-Interviewed artists, curators, and event coordinators to learn about their thoughts and motivations-Photographed art exhibitions to visually communicate creative processes and concepts -Wrote and published articles telling the stories and ideas presented at art shows and events

-Oversaw photography department's darkrooms and labs-Managed rental procedures for camera equipment; supervised inventory-Mixed, tested, and discarded chemicals; cleaned labs-Assisted beginner students with printing procedures

-Designed posters and web content to promote gallery exhibitions and guest speaker events (InDesign)-Photographed exhibitions and events to promote on social media and post on blogs-Researched art history and modern media to write compelling informational guides-Handled art, books, and materials from Mid-20th century to present-Measured artwork for window mat sizes; mount, hinge, and frame artwork for shows-Assisted curator with exhibition installations; created enjoyable viewing experiences for audiences

-Measured and cut fabric at the cutting counter-Provided sewing tips and techniques, color matching-Answered phone calls, performed cashier duties, provided friendly customer service-Introduced stocking ideas in attempt to lower inventory shrink