Susan Robertson Email & Phone Number

🖳 EMPOWERING TEAMS AND ORGANIZATIONS TO MORE NIMBLY ADAPT TO CHANGE 🖳My expertise is in eliciting the best possible thinking from you and your team.⇨ KEYNOTE SPEAKINGI inspire, motivate, and educate people through my keynote speeches. Popular topics include how to easily "switch on" the creative thinking that we all had as children -- but may have lost as adults, and how human cognitive biases inhibit our creative thinking -- and what to do to avoid these traps.⇨ CONSULTINGMy consulting work includes designing & delivering insight discovery & innovation processes, facilitating creativity sessions & design thinking, and facilitating more powerful visioning & strategic planning through better creative thinking. I help innovations leaders like you create plans for innovation strategy & initiatives. I also help innovation teams discover white space opportunities by uncovering customer insight. Then I help them create ideas to solve customer needs. I have a unique co-creation methodology that includes training your customers in creative thinking, so they are better able to produce new ideas for you.⇨ TRAININGI train & coach individuals, teams, & companies in how to sharpen their creative thinking, to produce better results. My focus is on training & coaching creative thinking, developing a culture of innovation, & creative leadership for senior executives.

Greater Boston Area

Teach graduate course and executive ed. courses in innovative thinking, including Creative Problem Solving and Design Thinking.

Orlando, Florida Area

Strategic consulting in creative thinking and innovation.

Orlando, Florida Area

Design unique, customized innovation processes tailored to meet individual client needs. Facilitate problem-solving sessions, strategic visioning sessions, creativity sessions. Work with Fortune 500 clients to help them generate new ideas to propel their business forward. Expert in voice-of-the-customer, ethnography, and creative problem solving techniques to stimulate client team's thinking. Train teams in creative problem-solving and innovation.

Total P & L responsibility for multiple boys’ brands accounting for annual sales of $350MM. Brands: Pokemon, Batman, GI Joe, Transformers, Starting Line-Up. Planned and executed U.S. launch of Pokemon toys, resulting in 1999 sales of $175MM. Launch was centered around a PR campaign which generated significant national media coverage (CNN news, NBC news, ABC news, Donnie & Marie, Time, Newsweek, WSJ, and many others). Led development and execution of multi-company Batman promotion encompassing Hasbro, Warner Brothers, and several other licensees. Successful promotion resulted in POS increases of 175% during the promotion. Managed media buying, inventory commitments, all PR and promotion activity, and trade shows and presentations for multiple brands.

Total management responsibility for new air & water purification categories. These categories were targeted as Sunbeam’s major growth areas, with revenues projected in excess of $90MM. Developed and executed strategic marketing and launch plans. Developed product positionings and advertising strategies and managed advertising agency in development of creative executions. Worked with region leaders and advertising agency to develop strategic marketing and launch plans for 14 countries. Managed cross-functional team in developing additional new product concepts.

Various brand management positions on Gatorade, Quaker Rice Cakes, Ken-L-Ration, and Celeste Pizza.

Mba, Marketing

B.A., English