Throughout my marketing career, my passion has been to create deep consumer engagement and brand affinity with the brands or products that I launch or market. I motivate consumers to fall in love with my brand/products through effective brand positioning, by leveraging consumer insights and data to make strategic decisions, and by creating impactful marketing plans, promotions, and campaigns to drive increased awareness and consideration in the marketplace. I have an entrepreneurial mindset and helped launch the Innovation Lab at T-Mobile, a cross-channel idea harvesting platform. Recognized as a Brand Marketing and Strategic Planning leader, my expertise is in setting the vision and strategy for brands to grow market share as well as increase profitability and in building promotional plans, channel marketing support, and consumer messaging. My professional experience encompasses extensive experience in brand marketing management, new product development, and strategic planning for leading multi-national companies with global consumer and commercial product lines. I have enjoyed the opportunity to work across a diversity of industries spanning mobile, financial services, consumer packaged goods, fitness equipment and toys. On my leadership journey, I have led the Value-Added Services Strategic Planning Team to build and promote T-Mobile's portfolio of apps and services. I have managed a 19 person executive board as President of the American Marketing Association, Puget Sound with full P&L responsibility for the organization. And have motivated large, cross functional Consumer Packaged Goods new product development teams with aggressive production delivery schedules and cost targets. As a connector and collaborator, I thrive on working in a team-based environment which values cross functional influence and a focus on being highly accountable and delivering results, which balance both exceptional customer experience and strong financial profitability. I am known for my authenticity, determination, communication skills, creative problem solving, and ability to think strategically by my peers and leaders.
Listed skills include Product Marketing, Cross Functional Team Leadership, Product Management, Competitive Analysis, and 39 others.
