Susan Baron Email & Phone Number

Springfield, Massachusetts Area

Designed and edited knitting patterns for major US yarn retailer:- Designed several top selling patterns for Valley Yarns and Tahki-Stacy Charles Yarns brands.- Provided technical editing of in-house and independent designer patterns.- Coordinate and oversee production of knitted samples.- Prepare patterns for publication via retail store, websites and Ravelry.- Conducted research and analysis of customer preferences to drive design process.- Provided customer support regarding pattern inquiries.- Taught a variety of knitting classes online and in-person.

- Headed custom research group, designing and executing integrated market research, providing strategic and tactical recommendations.- Provided fact-based strategic guidance to companies in the consumables, durables, and service industries.- Designed and implemented research approaches to address client needs, integrating statistical analyses as appropriate.- Integrated learnings from quantitative, qualitative, and secondary research to provide a comprehensive viewpoint on issues.- Visualized and presented findings and strategic recommendations to communicate insights and recommendations to researchers, marketers, and senior executives.

- Led consumer market research team to provide fact-based, action-oriented insights and recommendations addressing key business needs. - Responsibilities included consultative selling, designing research to address identified client issues, managing research implementation, developing & executing analytic plans and presenting compelling findings & recommendations.- Managed staff of four research professionals.

- Served as Client Relationship Manager responsible for profitability driving revenue.- Responsibilities included consultative selling, designing research to address identified client issues, managing research implementation, developing and executing analytic plans and presenting findings and recommendations.- Designed and delivered research programs integrating a variety of quantitative and qualitative disciplines. - Led proprietary panel initiative for clients, overseeing development and implementation of panels, designing, analyzing and delivering insights from quantitative and qualitative studies.- Introduced “game mechanics” in research design to key clients to motivate respondent participation.- Managed staff of 6 research professionals.

- Responsible for consultation and delivery for approximately $30 million of client revenue. - Identified and designed research approaches to address client issues, supervise questionnaire, tab and banner plan development, identify and implement appropriate statistical analyses, prepare and review analytic reports, present findings and recommendations to client senior management. - Assumed an active leadership role in new business pitches and follow-through of sold work including the integration of research across areas of expertise (qualitative, brand and communication, innovation and product development, shopper insights).- Managed syndicated product offering for beverage industry.- Developed and implemented training to improve employees’ research skills (e.g., questionnaire writing, report writing, research techniques).- Managed team of 20 research analysts,

- Responsible for advertising strategy development, design, analysis, development of implications, and oral and written presentation of research. - Worked closely with market research, marketing and senior management at client organizations, research suppliers and account management, creative and media departments at agency. - Integrated quantitative, qualitative and syndicated (e.g., Simmons, MRI) learnings into a cohesive story.