Marketing Director
The Colorado Center for Reproductive Medicine (CCRM) is one of the nation's leading fertility networks with 10 centers across the United States. As marketing director, I played a key role in the development, execution and tracking of CCRM's 2018 brand launch that resulted in a 118 percent increase in new patients within the campaign's first nine months. Additional responsibilities included developing and executing the marketing strategy to support the Donor Egg Bank and creating the CCRM Alumni Board of former patients who serve as mentors and brand ambassadors for the network.