Susan Cole Email & Phone Number

Hendersonville, North Carolina

My role at Flexential is to understand our market, in particular customers' and prospects' experience with Flexential. Do we have the right offerings? Are we demonstrating that we understand and care about their business and their needs? Are we adding value to their data center strategy? Ultimately, how can we be more effective and in turn make them more.

Raleigh, NC

Surprise HR, Inc. has reinvented employee recognition through behavioral economics, using variable rewards and the power of surprise to increase employee engagement and retention. My focus with this early stage startup is branding and product marketing, digital marketing (including the creation and launch of a new website), marketing automation, customer.

Virtual Office, Research Triangle Area, North Carolina

Rocana was a “Big Data” startup targeting IT and security operations; acquired by Splunk.

Virtual Office, Research Triangle Area, North Carolina

• Dynatrace is the innovator behind the new generation of Digital Performance Management. Thousands of organizations use Dynatrace to gain operational agility and deliver amazing customer experiences.Led the company’s.
• GTM for the cloud migration use case (PaaS, IaaS).
• I developed integrated marketing campaigns, collaborating with Product Management, Customer Marketing, geographic Demand Gen teams, Social Media Marketing, PR and Analyst Relations.
• I launched internal sites and led market-focused communities for retail, banking, and healthcare. I provided subject matter expertise, market analysis and customer references for Sales and Marketing.
• I led campaigns around customer experience and e-commerce digital experience.

Raleigh-Durham, NC

(OPNET was acquired by Riverbed - December, 2012). Focal point for APM marketing in Riverbed Performance Management BU.

Raleigh-Durham, NC

• Marketing strategy, corporate branding and messaging – led successful rebranding of OPNET from a “network technology vendor” to a recognized leader in APM, expanding target constituents, competitors, and influencers.
• Lead successful launch of many new offerings, including software, hardware appliances, SaaS offerings, professional services.
• Led product marketing. Principal architect of OPNET’s messaging. Marketing communications leader – industry articles (ghost writer), brochures, presentations, blog posts, web content, white papers, advertising concepts.
• Launched and managed OPNET’s industry analyst relations program – over the course of only a few years, moved OPNET from rarely being mentioned to being competitively positioned in the Leader’s Quadrant of Gartner’s.
• Directed product management, including process and metrics definition.
• Led OPNET’s integrated marketing and lead generation, consistently exceeding targets; includes thought leadership, content marketing, advertising, 30+ industry conferences worldwide annually, SEO/SEM, email, webinars.

Raleigh-Durham, North Carolina Area

• Lead product technical and marketing strategy for OPNET's network planning, engineering, and operations solutions, for enterprises and service providers. Multiple successful product launches and new market entrees.
• Managed OPNET’s multi-year OEM relationship with Cisco Systems, encompassing OPNET's entire enterprise solutions portfolio. Primary management liaison for contractual, product strategy, pricing, marketing, sales.
• Market research, competitive analysis, pricing, packaging, branding, messaging.
• Developed marketing content and tools for sales enablement including ROI models/ calculators, case studies, white papers, and sales presentations.
• Lead multiple strategic third-party technology and marketing partnerships.

Raleigh-Durham, North Carolina Area

Make Systems delivered the industry's most advanced solution for service provider network planning and design, and the first for automated offline MPLS traffic engineering. Marketing strategy, marketing investment management, branding, messaging, lead gen, sales support, strategic partnerships.

Business development, engagement management, proposal development. pricing, staffing, delivery oversight, deliverable development, account management, primary interface for C-level customer executives.

RTP, NC

I led multi-day strategic IT planning workshops for large enterprises from around the world, from initial engagement through delivery. Typically sponsored by the CIO, workshops addressed technology strategy as well as organization and management process optimization. I was also the team leader for methodology development, engagement standards oversight.

Hamden/Hartford

Business Development for new PS business offerings targeting Infrastructure and Operations. Recruit/ develop partner relationships for service development and delivery. Proposal development and pricing, engagement staffing and management, contract gross profit management. Staff development.

Rochester, NY

Account Manager for Kodak Park Division of Eastman Kodak; large systems (mainframes, storage, etc.) database, telecommunications, enterprise office systems. Consistently exceeded multimillion $$ quota. First telecom sales specialist on account team, responsible for business opportunity with Eastman Kodak worldwide and $20M revenue in a single year.