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Susan Cole is a Retired at Flexential. She possess expertise in marketing strategy, industry analyst relations, corporate branding, brand development, public speaking and 44 more skills. Colleagues describe her as "Sue is one of those rare people who is both highly skilled at Marketing strategy and execution and sophisticated about technology, so she can take technical ideas and translate them into Marketing messages. She is experienced and proficient at * understanding the market, * working with Engineering and Consulting to understand how products and services address customer needs, * equipping the sales force with key messages, and * working with analysts and consultants to assure that they are casting the company's products in the most favorable light. She is strong in both technical product and professional services marketing. Based on my experience working with Sue at OPNET Technologies, I recommend her for leadership positions in Strategic Marketing, Marketing Operations, and Business Development." and "I was a Product Manager on Sue's team at OPNET for 4 years, and reported directly to her for 2 years. Sue is an extremely seasoned marketer and working with her was a rewarding learning experience. Particularly, her expertise on partnerships (forging and sustaining) and standing up customer programs (offline and online) stand out for me. Her crisp and contextual marketing insights driven by years of experience were very helpful in guiding my work forward at OPNET."
Flexential
View- Website:
- flexential.com
- Employees:
- 733
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RetiredFlexential Jul 2024 - Present
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Director Of Market InsightsFlexential Nov 2018 - Nov 2024Hendersonville, North CarolinaMy role at Flexential is to understand our market, in particular customers' and prospects' experience with Flexential. Do we have the right offerings? Are we demonstrating that we understand and care about their business and their needs? Are we adding value to their data center strategy? Ultimately, how can we be more effective and in turn make them more successful?Flexential is a leading data center colocation and hybrid IT provider offering the right mix of flexible and essential services to empower organizations’ IT infrastructures today and into the future. The company is deeply invested in the success of its customers, and to that end, is committed to building trusted relationships and delivering tailored solutions that suit the individual needs of the enterprises it serves. Flexential’s robust portfolio of colocation, connectivity, cloud, managed and professional services are offered in 21 markets through its 40 secure, compliant and highly-redundant data centers.
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Director Of MarketingSurprise Hr, Inc. Oct 2017 - Sep 2018Raleigh, NcSurprise HR, Inc. has reinvented employee recognition through behavioral economics, using variable rewards and the power of surprise to increase employee engagement and retention. My focus with this early stage startup is branding and product marketing, digital marketing (including the creation and launch of a new website), marketing automation, customer marketing, and marketing analytics. -
Director, Product MarketingRocana Inc. Jun 2017 - Oct 2017Virtual Office, Research Triangle Area, North CarolinaRocana was a “Big Data” startup targeting IT and security operations; acquired by Splunk.
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Senior Product Marketing ManagerDynatrace Dec 2015 - Jun 2017Virtual Office, Research Triangle Area, North CarolinaDynatrace is the innovator behind the new generation of Digital Performance Management. Thousands of organizations use Dynatrace to gain operational agility and deliver amazing customer experiences.Led the company’s global GTM for IT operations focusing on personas, competitive landscape, sales enablement, and collateral.• GTM for the cloud migration use case (PaaS, IaaS).• I developed integrated marketing campaigns, collaborating with Product Management, Customer Marketing, geographic Demand Gen teams, Social Media Marketing, PR and Analyst Relations.• I launched internal sites and led market-focused communities for retail, banking, and healthcare. I provided subject matter expertise, market analysis and customer references for Sales and Marketing.• I led campaigns around customer experience and e-commerce digital experience. -
Director, Marketing Strategy, Riverbed Performance ManagementRiverbed Technology Jan 2013 - Sep 2013Raleigh-Durham, Nc(OPNET was acquired by Riverbed - December, 2012). Focal point for APM marketing in Riverbed Performance Management BU. -
Vp Of Marketing And Business DevelopmentOpnet Technologies, Inc. Jan 2006 - Dec 2012Raleigh-Durham, Nc• Marketing strategy, corporate branding and messaging – led successful rebranding of OPNET from a “network technology vendor” to a recognized leader in APM, expanding target constituents, competitors, and influencers.• Lead successful launch of many new offerings, including software, hardware appliances, SaaS offerings, professional services. • Led product marketing. Principal architect of OPNET’s messaging. Marketing communications leader – industry articles (ghost writer), brochures, presentations, blog posts, web content, white papers, advertising concepts and copy, etc. Spokesperson to analysts, media, and at industry and customer events.• Launched and managed OPNET’s industry analyst relations program – over the course of only a few years, moved OPNET from rarely being mentioned to being competitively positioned in the Leader’s Quadrant of Gartner’s Magic Quadrant for Application Performance Monitoring.• Directed product management, including process and metrics definition. • Led OPNET’s integrated marketing and lead generation, consistently exceeding targets; includes thought leadership, content marketing, advertising, 30+ industry conferences worldwide annually, SEO/SEM, email, webinars.• Managed strategic partnerships with companies such as Cisco Systems, Citrix, Microsoft, Riverbed Technology, VMware, others. • Managed customer relationship programs, including Customer Advisory Boards, and annual user conference with $2.5M budget/ 1,500 attendees.• Managed $3M programs budget. Implemented mechanisms for reliable tracking and forecasting of marketing spend; developed metrics and processes for measuring return; sustained continuous increases in operational efficiency through process improvement.
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Avp Of Product ManagementOpnet Technologies, Inc. Apr 2001 - Jan 2006Raleigh-Durham, North Carolina Area• Lead product technical and marketing strategy for OPNET's network planning, engineering, and operations solutions, for enterprises and service providers. Multiple successful product launches and new market entrees. • Managed OPNET’s multi-year OEM relationship with Cisco Systems, encompassing OPNET's entire enterprise solutions portfolio. Primary management liaison for contractual, product strategy, pricing, marketing, sales support and training, etc. • Market research, competitive analysis, pricing, packaging, branding, messaging. • Developed marketing content and tools for sales enablement including ROI models/ calculators, case studies, white papers, and sales presentations. • Lead multiple strategic third-party technology and marketing partnerships.
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Director Of MarketingMake Systems Jan 2000 - Apr 2001Raleigh-Durham, North Carolina AreaMake Systems delivered the industry's most advanced solution for service provider network planning and design, and the first for automated offline MPLS traffic engineering. Marketing strategy, marketing investment management, branding, messaging, lead gen, sales support, strategic partnerships. -
Principal, National Practice For Performance And Capacity Management, Ibm Global ServicesIbm Jul 1999 - Jan 2000Business development, engagement management, proposal development. pricing, staffing, delivery oversight, deliverable development, account management, primary interface for C-level customer executives. -
Engagement Leader, International Networking CenterIbm 1993 - 2000Rtp, NcI led multi-day strategic IT planning workshops for large enterprises from around the world, from initial engagement through delivery. Typically sponsored by the CIO, workshops addressed technology strategy as well as organization and management process optimization. I was also the team leader for methodology development, engagement standards oversight, pricing, liaising with other IBM resources, and program marketing and promotion. I was a trusted consultant for a number of Fortune 100 clients.
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Business Partner Manager; Professional Services ManagerIbm In Ct 1989 - 1993Hamden/HartfordBusiness Development for new PS business offerings targeting Infrastructure and Operations. Recruit/ develop partner relationships for service development and delivery. Proposal development and pricing, engagement staffing and management, contract gross profit management. Staff development.
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Marketing RepresentativeIbm 1982 - 1987Rochester, NyAccount Manager for Kodak Park Division of Eastman Kodak; large systems (mainframes, storage, etc.) database, telecommunications, enterprise office systems. Consistently exceeded multimillion $$ quota. First telecom sales specialist on account team, responsible for business opportunity with Eastman Kodak worldwide and $20M revenue in a single year.
Susan Cole Skills
Frequently Asked Questions about Susan Cole
What company does Susan Cole work for?
Susan Cole works for Flexential
What is Susan Cole's role at the current company?
Susan Cole's current role is Retired.
What is Susan Cole's email address?
Susan Cole's email address is su****@****ace.com
What is Susan Cole's direct phone number?
Susan Cole's direct phone number is +191945*****
What are some of Susan Cole's interests?
Susan Cole has interest in Animal Welfare, Economic Empowerment.
What skills is Susan Cole known for?
Susan Cole has skills like Marketing Strategy, Industry Analyst Relations, Corporate Branding, Brand Development, Public Speaking, Marketing Communications, Strategic Partnerships, Brand Awareness, Product Marketing, Product Strategy, Sales Enablement, Lead Generation.
Who are Susan Cole's colleagues?
Susan Cole's colleagues are Axel Basurto Garcia, Michael Stenger, Paul Clifford, Scott Closner, Manuel E., Michele Gilchrist, Bryan Schonfeld.
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2osu.edu, osu.edu
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