Susan Scott Email & Phone Number

Durham, NC, US

Led a CEO/GM member organization at Major Market Group, driving innovative solutions in public media nonprofit revenue. Focused on enabling contributions and practices that yield $2.5B in contributions within a $4B sector. Developed strategies to enhance revenue streams and foster growth in the nonprofit sector.

Coach multiple non-profit news organization teams across the U.S. to increase earned revenue through focus on actionable digital sales and partnership strategies.

Durham, North Carolina, US

At PBS-NC, my role revolved around not just sustaining but enriching the organization. It was about forging meaningful connections with major donors, corporations, and boards to ensure not just survival, but thriving growth in revenue, audience, and membership. I spearheaded an innovative approach with a corporate scorecard, a pioneering step for PBS.

Durham, North Carolina, US

I led a dynamic team dedicated to fundraising, marketing, digital engagement, and underwriting. Our commitment went beyond ROI; we focused on making our organization an indispensable treasure for North Carolina’s fans, members and donors. We didn't just leverage data; we leveraged engagement and community feedback to craft customer journeys that resonated.

Engaged to oversee digital media marketing and strategic communications for the inaugural launch of a two-day music festival featuring 47+ acts (headliners and newcomers) in seven venues. Responsible for branding and marketing to online and print publications, music sites, and TV/radio affiliates, and social media. Acted as the culture interface to digital.

Research Triangle Partk, NC, US

Consulted for start-up incubator on business and marketing strategy, business development and sales, operations and distribution to emerging companies both offline and Internet throughout North Carolina. Selected engagements include: Knomad, The Produce Box, Cued In Kids.

Durham, North Carolina, US

Identify, develop and implement new initiatives to diversify revenue streams for UNC TV. Led and structured the $1M production services deal supporting the Kenan-Flagler, Fortune Media partnership.Authored operations and strategic plan for organization.

Dallas, Texas, US

As a GM and media executive, my focus was razor-sharp: slashing costs, driving revenues, and winning customer loyalty through effective management strategies, including relentless public speaking and strategic communications. My track results? A successful turnaround while helming a team of 7 direct and 300 indirect (union and non-union) local employees.

New York, NY, US

Tripled the number of site advertisers for this IAC (Barry Diller company) owned site with proprietary search technology (a Google for black populations) providing a B2C portal for news and career. Focused on earned revenue, developed campaigns, opened new sales channels, enabled mobile ad testing.

Engaged to solicit media executive peer-to-peer content distribution partners for BETA mobile broadcast on the Internet using Video on Demand. Pitched project platform to 45 potential partners (cable channel); 18 channels agreed to participate. Augmented strategic distribution plan by developing pricing structure as basis for retail pricing.

Atlanta, GA, US

Drove strategic expansion of the search consulting practice focused on the media and diversity verticals through public speaking, as a former media executive and through strategic communications with former colleagues and clients.. Recruited and placed senior-level candidates demonstrating leadership, Internet, customer care, sales, IT and manufacturing.

Atlanta, GA, US

Led negotiations, technology and content sales, account management affiliate marketing and client/trade communications in $3B organization with 55 staff. Employed my skills as a thought leader, and culture strategist to deliver greater than 50% EBITDA for more than 3 years through adherence to aggressive strategic communications and operating sales plans..

Washington, DC, US

Chaired and led within this national organization focused on -Pay Equity, -Advancement Opportunities, and -Resources for Work/Life Support.Managed 19 chapters, more than 5,000 members, Career Development services, Research and Advocacy, licensed programming, partnered on conference curriculum creation. Solicited and served as a thought partner with CEOs.

New York, NY, US

Drove and directed sales, marketing, and business development for one of the first pay-per-view (PPV) companies owned by the top five cable operators (Comcast, Time-Warner, Cox, TCI, AT&T). Negotiated on-demand partner relationships and complex, multi-deliverable contractual agreements with entities such as Paramount, Columbia, 20th Century Fox, and Warner.

New York, NY, US

As member of the founding team, was recruited by Founder & President to sell video and flash animation advertising that accompanied the first online video news content aggregation site. Identified business development, strategic communications and partnership opportunities and closed sponsorship deals with American Express, Ford, P&G, and TIVO.

New York, US

As a media executive, sold the service focusing on earned revenue opportunities, and negotiated carriage deals. Created and led brand partnership business with on-line retailers through strategic communications of expansion features and benefits. Played key role in scoping and writing business plans around new corporate development projects. Managed field.

Atlanta, Georgia, US

Identified, developed and launched strategic business lines (cable channels, syndication, licensing & merchandising, engagement activations) in the UK, Asia and Latin America.