Susan Scott Email & Phone Number

Durham, Nc, Us

Led a CEO/GM member organization at Major Market Group, driving innovative solutions in public media nonprofit revenue. Focused on enabling contributions and practices that yield $2.5B in contributions within a $4B sector. Developed strategies to enhance revenue streams and foster growth in the nonprofit sector.

Coach multiple non-profit news organization teams across the U.S. to increase earned revenue through focus on actionable digital sales and partnership strategies.

Durham, North Carolina, Us

At PBS-NC, my role revolved around not just sustaining but enriching the organization. It was about forging meaningful connections with major donors, corporations, and boards to ensure not just survival, but thriving growth in revenue, audience, and membership. I spearheaded an innovative approach with a corporate scorecard, a pioneering step for PBS, utilizing corporate social responsibility data and metrics. It wasn't just data for the sake of data; it was about aligning partnerships and setting priorities that truly resonated with the mission.As a thought partner to the CEO and other executive members, my focus was always on strategies and actions that echoed our core mission and purpose. That extended to my responsibility for foundation board governance, ensuring that everything we did aligned with our environmental, social, and nonprofit governance metrics.The emphasis here was on KPIs those that drove behaviors aligned with our purpose. It was about bringing that purpose to life, making it palpable within the organization, and translating it into positive growth.Leading the Development staff and collaborating with internal departments, I helmed successful fundraising initiatives. I developed an environment where it wasn't just about raising funds; it was about launching a state-wide campaign that embodied our values and vision, ensuring that we didn't just grow, but grew in the right direction, true to our mission and purpose.

Durham, North Carolina, Us

I led a dynamic team dedicated to fundraising, marketing, digital engagement, and underwriting. Our commitment went beyond ROI; we focused on making our organization an indispensable treasure for North Carolina’s fans, members and donors. We didn't just leverage data; we leveraged engagement and community feedback to craft customer journeys that resonated across multiple platforms. Our fundraising, sales, partnerships, and comprehensive campaign strategies weren't just plans; they were evolving narratives that grew and adapted with our audience.Our approach to customer insight was iterative. We continuously refined our messaging, always aiming to enhance the ROI on different channel investments. It was not just about launching donor and community engagement experiences; we focused on fostering genuine connections. As a salon discussion leader and Jeffersonian Dinner moderator, I curated experiences that deepened potential partners' and donors' understanding of the strategies we employed to serve and improve North Carolina communities. These weren't just events; they were opportunities to forge lasting bonds.We also harnessed technology to understand and confirm the unique identity traits of our customers. Our use of change management processes wasn't just procedural; it was a transformative approach to enhance the quality, quantity, and size of gifts in major giving. Our efforts reflected growth with a purpose, aligning closely with our core values and mission.

Engaged to oversee digital media marketing and strategic communications for the inaugural launch of a two-day music festival featuring 47+ acts (headliners and newcomers) in seven venues. Responsible for branding and marketing to online and print publications, music sites, and TV/radio affiliates, and social media. Acted as the culture interface to digital media and press relations including ABC/CBS/FOX local affiliates, local radio stations, www.nextbop.com, www.ilovejazz.com, Grammy’s East Coast Chapter, www.js108atlanta.com and Downbeat Magazine. Stressed DEI priorities in all communications.

Research Triangle Partk, Nc, Us

Consulted for start-up incubator on business and marketing strategy, business development and sales, operations and distribution to emerging companies both offline and Internet throughout North Carolina. Selected engagements include: Knomad, The Produce Box, Cued In Kids.

Durham, North Carolina, Us

Identify, develop and implement new initiatives to diversify revenue streams for UNC TV. Led and structured the $1M production services deal supporting the Kenan-Flagler, Fortune Media partnership.Authored operations and strategic plan for organization.

Dallas, Texas, Us

As a GM and media executive, my focus was razor-sharp: slashing costs, driving revenues, and winning customer loyalty through effective management strategies, including relentless public speaking and strategic communications. My track results? A successful turnaround while helming a team of 7 direct and 300 indirect (union and non-union) local employees, managing 35 vendors, and overseeing a P&L budget exceeding $60 million.I took the reins of broadband, VOIP, and Internet communications services in a company serving heavyweight clients like Duke University and Medical Center, the State of North Carolina, NIEHS, NetApp, Cisco. It was all about the bottom line – driving profitability with a keen eye on every opportunity.But here's the real deal: I didn't just manage; I led with vision. I leaned into my parent company's expectation that my role was to be a culture strategist, galvanizing my team to reverse broadband losses. The result? We experienced a stellar 10% increase in the first year, coupled with a dramatic reduction in customer churn by over 30%. We also ramped up sales in Enterprise service and equipment by 25%, improving our market share goal to 40% from 33%.This was about more than numbers; it was about setting a relentless pace, challenging the acquired company's status quo, and instilling a culture of performance that transformed every facet of the business. We achieved real, tangible results.

New York, Ny, Us

Tripled the number of site advertisers for this IAC (Barry Diller company) owned site with proprietary search technology (a Google for black populations) providing a B2C portal for news and career. Focused on earned revenue, developed campaigns, opened new sales channels, enabled mobile ad testing.

Engaged to solicit media executive peer-to-peer content distribution partners for BETA mobile broadcast on the Internet using Video on Demand. Pitched project platform to 45 potential partners (cable channel); 18 channels agreed to participate. Augmented strategic distribution plan by developing pricing structure as basis for retail pricing.

Atlanta, Ga, Us

Drove strategic expansion of the search consulting practice focused on the media and diversity verticals through public speaking, as a former media executive and through strategic communications with former colleagues and clients.. Recruited and placed senior-level candidates demonstrating leadership, Internet, customer care, sales, IT and manufacturing competencies for Fortune 500 companies, globally. Introduced targeted email marketing and targeted industry conference participation. Clients in my practice included Comcast, Disney, Gospel Music Channel, Intercontinental HotelsGroup, SOAPChannel.

Atlanta, Ga, Us

Led negotiations, technology and content sales, account management affiliate marketing and client/trade communications in $3B organization with 55 staff. Employed my skills as a thought leader, and culture strategist to deliver greater than 50% EBITDA for more than 3 years through adherence to aggressive strategic communications and operating sales plans. Increased contract renewals from 60 to 85% and developed integrated customer communications plan to update proprietary content localization.

Washington, Dc, Us

Chaired and led within this national organization focused on -Pay Equity, -Advancement Opportunities, and -Resources for Work/Life Support.Managed 19 chapters, more than 5,000 members, Career Development services, Research and Advocacy, licensed programming, partnered on conference curriculum creation. Solicited and served as a thought partner with CEOs and corporations for support and sponsorships, led board merger and by-laws changes, led strategic planning, workshops, moderated panels and contributed public speaking keynotes and presentations on topics ranging from leadership to technology. Successes include operating on a net positive cash flow basis, educating more than 2,000 people, workforce certifying more than 22 companies and providing training or development resources for more than 60% of members.

New York, Ny, Us

Drove and directed sales, marketing, and business development for one of the first pay-per-view (PPV) companies owned by the top five cable operators (Comcast, Time-Warner, Cox, TCI, AT&T). Negotiated on-demand partner relationships and complex, multi-deliverable contractual agreements with entities such as Paramount, Columbia, 20th Century Fox, and Warner Brothers, NHL and NBA, KISS concert, De La Hoya vs. Mosley boxing match.

New York, Ny, Us

As member of the founding team, was recruited by Founder & President to sell video and flash animation advertising that accompanied the first online video news content aggregation site. Identified business development, strategic communications and partnership opportunities and closed sponsorship deals with American Express, Ford, P&G, and TIVO.

New York , Us

As a media executive, sold the service focusing on earned revenue opportunities, and negotiated carriage deals. Created and led brand partnership business with on-line retailers through strategic communications of expansion features and benefits. Played key role in scoping and writing business plans around new corporate development projects. Managed field sales team in multiple locations.

Atlanta, Georgia, Us

Identified, developed and launched strategic business lines (cable channels, syndication, licensing & merchandising, engagement activations) in the UK, Asia and Latin America.