Susan Scott

Susan Scott Email and Phone Number

Business Coach for Google News Initiative and Innovative News Network project @ Blue Engine Collaborative
Durham, NC, US
Susan Scott's Location
Durham, North Carolina, United States, United States
Susan Scott's Contact Details
About Susan Scott

In an increasingly interconnected world, my leadership ethos is anchored in creating purpose-driven, equitable and results/impact oriented environments. My approach to leadership is characterized by clear communication, strategic thinking, decision-making, and adept problem-solving. These competencies have consistently led to meeting or surpassing revenue targets and fostering dynamic, effective organizational cultures. My commitment to these principles is exemplified through my volunteer work with the V Foundation and the Stuart Scott Cancer Fund, an homage to my late brother, ESPN Sportscaster Stuart Scott. Furthermore, my proficiency in orchestrating Jeffersonian Dinners serves as a testament to my communication and leadership prowess.My background is a tapestry of diverse experiences, ranging from entrepreneurial forays in media, entertainment and tech to pivotal roles in non-profit organizations. A happy childhood, experiences working abroad, and an immersion in futurism and scenario planning have profoundly influenced my global outlook. Teams under my guidance view me as a balanced leader, blending fairness, vision, humor, and patience with timely feedback - a blend honed through executive coaching and varied professional stints.I excel in crafting and communicating compelling visions, uniting diverse teams around shared goals. I subscribe to the belief that high-performing teams thrive in environments that are purposeful, goal-oriented, and equitable. Mirroring the principles in David Epstein's 'RANGE', I bring a versatility of skills to specialized settings, steering organizations towards innovative, financially stable, and audacious futures, echoing the inspiring legacy of my brother Stuart.

Susan Scott's Current Company Details
Blue Engine Collaborative

Blue Engine Collaborative

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Business Coach for Google News Initiative and Innovative News Network project
Durham, NC, US
Website:
blueenginecollaborative.com
Employees:
27
Susan Scott Work Experience Details
  • Blue Engine Collaborative
    Business Coach For Google News Initiative And Innovative News Network Project
    Blue Engine Collaborative
    Durham, Nc, Us
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  • Major Market Group
    Ceo
    Major Market Group Oct 2022 - Present
    Led a CEO/GM member organization at Major Market Group, driving innovative solutions in public media nonprofit revenue. Focused on enabling contributions and practices that yield $2.5B in contributions within a $4B sector. Developed strategies to enhance revenue streams and foster growth in the nonprofit sector.
  • Blue Engine Collaborative
    Business Coach For Google News Initiative & Innovative News Network Project
    Blue Engine Collaborative Oct 2020 - Present
    Coach multiple non-profit news organization teams across the U.S. to increase earned revenue through focus on actionable digital sales and partnership strategies.
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  • Pbs North Carolina
    Chief Growth Officer
    Pbs North Carolina Oct 2019 - Oct 2022
    Durham, North Carolina, Us
    At PBS-NC, my role revolved around not just sustaining but enriching the organization. It was about forging meaningful connections with major donors, corporations, and boards to ensure not just survival, but thriving growth in revenue, audience, and membership. I spearheaded an innovative approach with a corporate scorecard, a pioneering step for PBS, utilizing corporate social responsibility data and metrics. It wasn't just data for the sake of data; it was about aligning partnerships and setting priorities that truly resonated with the mission.As a thought partner to the CEO and other executive members, my focus was always on strategies and actions that echoed our core mission and purpose. That extended to my responsibility for foundation board governance, ensuring that everything we did aligned with our environmental, social, and nonprofit governance metrics.The emphasis here was on KPIs those that drove behaviors aligned with our purpose. It was about bringing that purpose to life, making it palpable within the organization, and translating it into positive growth.Leading the Development staff and collaborating with internal departments, I helmed successful fundraising initiatives. I developed an environment where it wasn't just about raising funds; it was about launching a state-wide campaign that embodied our values and vision, ensuring that we didn't just grow, but grew in the right direction, true to our mission and purpose.
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  • Pbs North Carolina
    Chief Advancement And Marketing Officer
    Pbs North Carolina Feb 2017 - Oct 2019
    Durham, North Carolina, Us
    I led a dynamic team dedicated to fundraising, marketing, digital engagement, and underwriting. Our commitment went beyond ROI; we focused on making our organization an indispensable treasure for North Carolina’s fans, members and donors. We didn't just leverage data; we leveraged engagement and community feedback to craft customer journeys that resonated across multiple platforms. Our fundraising, sales, partnerships, and comprehensive campaign strategies weren't just plans; they were evolving narratives that grew and adapted with our audience.Our approach to customer insight was iterative. We continuously refined our messaging, always aiming to enhance the ROI on different channel investments. It was not just about launching donor and community engagement experiences; we focused on fostering genuine connections. As a salon discussion leader and Jeffersonian Dinner moderator, I curated experiences that deepened potential partners' and donors' understanding of the strategies we employed to serve and improve North Carolina communities. These weren't just events; they were opportunities to forge lasting bonds.We also harnessed technology to understand and confirm the unique identity traits of our customers. Our use of change management processes wasn't just procedural; it was a transformative approach to enhance the quality, quantity, and size of gifts in major giving. Our efforts reflected growth with a purpose, aligning closely with our core values and mission.
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  • The Art Of Cool Project
    Board Member, Advisor
    The Art Of Cool Project Jul 2013 - Oct 2018
    Engaged to oversee digital media marketing and strategic communications for the inaugural launch of a two-day music festival featuring 47+ acts (headliners and newcomers) in seven venues. Responsible for branding and marketing to online and print publications, music sites, and TV/radio affiliates, and social media. Acted as the culture interface to digital media and press relations including ABC/CBS/FOX local affiliates, local radio stations, www.nextbop.com, www.ilovejazz.com, Grammy’s East Coast Chapter, www.js108atlanta.com and Downbeat Magazine. Stressed DEI priorities in all communications.
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  • Ced (Council For Entrepreneurial Development)
    Start Up And Venture Advisor
    Ced (Council For Entrepreneurial Development) Jun 2013 - Jul 2018
    Research Triangle Partk, Nc, Us
    Consulted for start-up incubator on business and marketing strategy, business development and sales, operations and distribution to emerging companies both offline and Internet throughout North Carolina. Selected engagements include: Knomad, The Produce Box, Cued In Kids.
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  • Unc-Tv
    Senior Director Strategic Alliances
    Unc-Tv Sep 2015 - Dec 2016
    Durham, North Carolina, Us
    Identify, develop and implement new initiatives to diversify revenue streams for UNC TV. Led and structured the $1M production services deal supporting the Kenan-Flagler, Fortune Media partnership.Authored operations and strategic plan for organization.
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  • Frontier Communications
    General Manager
    Frontier Communications May 2010 - May 2013
    Dallas, Texas, Us
    As a GM and media executive, my focus was razor-sharp: slashing costs, driving revenues, and winning customer loyalty through effective management strategies, including relentless public speaking and strategic communications. My track results? A successful turnaround while helming a team of 7 direct and 300 indirect (union and non-union) local employees, managing 35 vendors, and overseeing a P&L budget exceeding $60 million.I took the reins of broadband, VOIP, and Internet communications services in a company serving heavyweight clients like Duke University and Medical Center, the State of North Carolina, NIEHS, NetApp, Cisco. It was all about the bottom line – driving profitability with a keen eye on every opportunity.But here's the real deal: I didn't just manage; I led with vision. I leaned into my parent company's expectation that my role was to be a culture strategist, galvanizing my team to reverse broadband losses. The result? We experienced a stellar 10% increase in the first year, coupled with a dramatic reduction in customer churn by over 30%. We also ramped up sales in Enterprise service and equipment by 25%, improving our market share goal to 40% from 33%.This was about more than numbers; it was about setting a relentless pace, challenging the acquired company's status quo, and instilling a culture of performance that transformed every facet of the business. We achieved real, tangible results.
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  • Iac
    Vp, National Sales
    Iac Sep 2008 - Apr 2009
    New York, Ny, Us
    Tripled the number of site advertisers for this IAC (Barry Diller company) owned site with proprietary search technology (a Google for black populations) providing a B2C portal for news and career. Focused on earned revenue, developed campaigns, opened new sales channels, enabled mobile ad testing.
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  • Capitol Broadcasting Inc. / Fox 50 - Wraz
    Mobile Alliances Consultant
    Capitol Broadcasting Inc. / Fox 50 - Wraz Mar 2008 - Sep 2008
    Engaged to solicit media executive peer-to-peer content distribution partners for BETA mobile broadcast on the Internet using Video on Demand. Pitched project platform to 45 potential partners (cable channel); 18 channels agreed to participate. Augmented strategic distribution plan by developing pricing structure as basis for retail pricing.
  • Carterbaldwin
    Owner/Partner
    Carterbaldwin Aug 2006 - Jan 2008
    Atlanta, Ga, Us
    Drove strategic expansion of the search consulting practice focused on the media and diversity verticals through public speaking, as a former media executive and through strategic communications with former colleagues and clients.. Recruited and placed senior-level candidates demonstrating leadership, Internet, customer care, sales, IT and manufacturing competencies for Fortune 500 companies, globally. Introduced targeted email marketing and targeted industry conference participation. Clients in my practice included Comcast, Disney, Gospel Music Channel, Intercontinental HotelsGroup, SOAPChannel.
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  • The Weather Channel
    Senior Vice President, Distribution/Sales
    The Weather Channel Oct 2001 - Dec 2005
    Atlanta, Ga, Us
    Led negotiations, technology and content sales, account management affiliate marketing and client/trade communications in $3B organization with 55 staff. Employed my skills as a thought leader, and culture strategist to deliver greater than 50% EBITDA for more than 3 years through adherence to aggressive strategic communications and operating sales plans. Increased contract renewals from 60 to 85% and developed integrated customer communications plan to update proprietary content localization.
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  • Women In Cable Telecommunications
    Vice Chair, Chair, Immediate Past Chair
    Women In Cable Telecommunications 2000 - 2005
    Washington, Dc, Us
    Chaired and led within this national organization focused on -Pay Equity, -Advancement Opportunities, and -Resources for Work/Life Support.Managed 19 chapters, more than 5,000 members, Career Development services, Research and Advocacy, licensed programming, partnered on conference curriculum creation. Solicited and served as a thought partner with CEOs and corporations for support and sponsorships, led board merger and by-laws changes, led strategic planning, workshops, moderated panels and contributed public speaking keynotes and presentations on topics ranging from leadership to technology. Successes include operating on a net positive cash flow basis, educating more than 2,000 people, workforce certifying more than 22 companies and providing training or development resources for more than 60% of members.
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  • In Demand
    Senior Vice President, Distribution
    In Demand 2000 - 2001
    New York, Ny, Us
    Drove and directed sales, marketing, and business development for one of the first pay-per-view (PPV) companies owned by the top five cable operators (Comcast, Time-Warner, Cox, TCI, AT&T). Negotiated on-demand partner relationships and complex, multi-deliverable contractual agreements with entities such as Paramount, Columbia, 20th Century Fox, and Warner Brothers, NHL and NBA, KISS concert, De La Hoya vs. Mosley boxing match.
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  • Feedroom
    Vp, Sales
    Feedroom 2000 - 2000
    New York, Ny, Us
    As member of the founding team, was recruited by Founder & President to sell video and flash animation advertising that accompanied the first online video news content aggregation site. Identified business development, strategic communications and partnership opportunities and closed sponsorship deals with American Express, Ford, P&G, and TIVO.
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  • Fox News Channel
    Vp, Business Development
    Fox News Channel 1997 - 2000
    New York , Us
    As a media executive, sold the service focusing on earned revenue opportunities, and negotiated carriage deals. Created and led brand partnership business with on-line retailers through strategic communications of expansion features and benefits. Played key role in scoping and writing business plans around new corporate development projects. Managed field sales team in multiple locations.
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  • Turner (Turner Broadcasting System, Inc)
    Director Of Business Development
    Turner (Turner Broadcasting System, Inc) Feb 1993 - Jul 1997
    Atlanta, Georgia, Us
    Identified, developed and launched strategic business lines (cable channels, syndication, licensing & merchandising, engagement activations) in the UK, Asia and Latin America.
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Susan Scott Skills

Cross Functional Team Leadership Financial Analysis Strategic Planning Leadership Strategy Finance Business Strategy Marketing Strategy Digital Media Strategic Partnerships Marketing Digital Marketing Business Development Start Ups Management Online Marketing E Commerce Advertising Sales Solution Selling Mobile Devices New Business Development Crm Social Media Product Development Social Media Marketing Email Marketing Team Building Sales Management Account Management Telecommunications Public Relations P&l Management Business Planning Public Speaking Brand Development Contract Negotiation Television Brand Management Strategic Communications Saas Sponsorship Sales Operations Enterprise Software Customer Satisfaction Cable Television Seo Media Selling Union Product Management Competitive Analysis Mergers And Acquisitions

Susan Scott Education Details

  • University Of North Carolina At Chapel Hill
    University Of North Carolina At Chapel Hill
    Political Science

Frequently Asked Questions about Susan Scott

What company does Susan Scott work for?

Susan Scott works for Blue Engine Collaborative

What is Susan Scott's role at the current company?

Susan Scott's current role is Business Coach for Google News Initiative and Innovative News Network project.

What is Susan Scott's email address?

Susan Scott's email address is ss****@****ctv.org

What is Susan Scott's direct phone number?

Susan Scott's direct phone number is (919) 549*****

What schools did Susan Scott attend?

Susan Scott attended University Of North Carolina At Chapel Hill.

What are some of Susan Scott's interests?

Susan Scott has interest in New Technologies, Video And Content Applications, Children, Efficiency Apps, Education, Walking My Talk, Music Education, Science And Technology, Human Rights, Writing And Publishing.

What skills is Susan Scott known for?

Susan Scott has skills like Cross Functional Team Leadership, Financial Analysis, Strategic Planning, Leadership, Strategy, Finance, Business Strategy, Marketing Strategy, Digital Media, Strategic Partnerships, Marketing, Digital Marketing.

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