Susan Cole Email & Phone Number

Specialty Sales Rep - Ophthalmic Responsible for selling Glaucoma, Allergy, Anti-infectives, Dry Eye prescription and over-the-counter medications to Ophthalmologists and Optometrists in a 3 state territory. * Exceeded quota 2009, 2010 * #9 of 100 for primary product (Glaucoma) 2010

Marketing Director• Successfully managed & directed multiple annual marketing budgets in excess of $2 million for one of the nations largest refractive practices.• Conceived marketing strategies based on targeted demographic research. Analyzed cost effectiveness of all strategies in order to maximize return on active marketing investments.• Supervised & collaborated with a diverse marketing team of web developers, art directors, copywriters, & account managers.• Developed content & oversaw creative copy for print, radio, television, direct mail, & internet campaigns.• Established an extensive & effective patient education campaign.• Managed an online campaign that included SEO, cost-per-action partnerships & banners ads. • Implemented monthly e-mail marketing campaigns.• Communicated with & advised CEO / Medical Director on all marketing & public relations initiatives.

• Advised corporate executives on all marketing strategies from print, radio, direct mail, seminars, public relations events, etc. Collaborated with marketing firm in an effort to increase client base.• Researched community events on a weekly basis. Utilized research to create a weekly marketing campaign in the form of a web-based community calendar. Emailed calendar to over 7500 business leaders in an effort to increase client base.• Attended fairs, trade shows, and chamber events in Charlotte and surrounding cities.• Managed and scheduled multi-level web-based video production for all clients. • Developed, improved, and maintained a positive relationship with current clients. Acted as single point of contact for over 70 clients in an effort to provide quality customer service and referral business.• Collaborated with management on various elements including the creation of company flow-charts, contracts, and education of sales staff.

• Managed & assisted 8 accounts billing in excess of $12 million annually.• Developed strategic quarterly & annual budgets for entire marketing campaign that ranged from $40k-$600K per month.• Negotiated, bought, scheduled strategic media after identifying target demo. Collected data & analyzed the direct response to the purchased media in an effort to achieve the greatest ROI• Prepared & disseminated press releases through newspapers, television & radio.• Planned special events. Represented/promoted clients at tradeshows, fairs, & sporting events.• Designed/implemented programs that maintain referral business.• Assisted creative dir. on professional commercial video shoots. Managed the various schedules of over 10 talents. Reviewed commercials on behalf of client for continuity. Advised producers/production crew on client’s behalf of requested changes.• Collaborated with agents/scouts to secure appropriate celebrity endorsement for client’s products/services.

Ba, Psychology

Ba, Criminal Justice