Susan Serven Email & Phone Number

New York, Ny, Us

Tucson, Arizona, Us

Tucson, Arizona, Us

Terrebonne, Oregon, Us

Responsible for all development and fundraising activities as well as consumer-facing communications and social media for A Greener World, one of the most highly regarded food labels in North America for sustainability, animal welfare and pasture-based regenerative agriculture.Primary responsibilities include:• Create and execute annual Development plan and budget as well as Communications strategy and calendar• Work with Senior Executive team to broaden and manage corporate partnership and foundation outreach• Created all Consumer content including blog posts, e-blasts, media releases and social mediaKey Achievements:• Grew consumer list 25% Y/Y; increased social media engagement and growth 10-30% per platform• Created calendar and standardized processes for eblasts, blogs, press releases, social media, and donor acknowledgments• Led web site update to include donor options including stock gifts, planned giving, peer-to-peer and digital fundraising• Developed grant strategy and outreach plan to more than two dozen foundations• Led partnership outreach to corporations and organizations resulting in 4 new key partnerships in 2022

New Canaan, Connecticut, Us

Responsible for all development and fundraising activities and events as well as public relations, marketing, and social media for VOICES, formerly Voices of September 11th, Inc.Primary responsibilities include:• Creating VOICES annual fundraising plan• Working with developers to build custom donor database tool• Developing campaign budgets, metrics, and benchmarks • Leading fundraising activities and special events• Overseeing the solicitation, cultivation, stewardship, and recognition of donors (including corporate partners and foundations)• Creating and managing content for digital and social media

Multiple marketing and development consulting engagements to:• Develop strategy for and manage onboarding of The Impact Vine, a digital crowdfunding platform for nonprofits, upon acquisition• Create plan and write content for digital materials to be used in promoting international education forum to be held in Tokyo, Japan, August 2019• Develop social media strategy, plan, calendar and editorial content plan across multiple social platforms for healthcare company in order to generate leads, grow engagement, and test platforms• Create event partnership plan for Spring 2019 Development department of nonprofit organization• Work with Development and Communications team to create initial Business Development plan focused on Earth Day 2019• Develop and execute new corporate sponsorship strategy to net $40K in new business supporters by Q1 2020

Created by nonprofits for nonprofits, The Impact Vine is an online crowdfunding platform, creating an experience of connecting people with nonprofits they can give to and engage with, to solve local problems. Responsibilities included working with the Board of Directors, Executive Director, web development team, volunteer working committee, corporate donors, founding funders, and nonprofit agencies to:• Develop strategy, implementation plan and budget for start-up crowdfunding site• Generate and execute digital marketing, social media, onboarding, corporate, and matching gifts plans: create optimized site content based on SEO best practices: key words, meta data, high ranking authority content, develop paid search build plans to align with program goals• Obtain two Connecticut trademarks• Create, launch, manage and write all content for new platform, including e-blasts, social media and partnership promotions• Develop e-commerce metrics and track analytics The Impact Vine was acquired by The (Connecticut Nonprofit) Alliance in January, 2019. www.TheImpactVine.org

Co-founded EPM Channel in 2012 to provide engaging information and media promotion programs, as well as benchmarking data and consulting services to those in the Enterprise Performance Management sector of the Finance industry. EPM Channel is an interactive business-to-business multi channel brand focused on the information needs of Senior Finance, FP&A, Strategy, Decision Support, Advanced Analytics, and Compensation executives.We understand the real-world challenges confronting organizations and provide the intelligence needed to stay current and to compete effectively. In addition to providing on-demand thought leadership and core strategies for improving enterprise performance management, we also offer benchmark data, analytic tools, and peer-to-peer networks to deliver unparalleled, actionable insights.EPM Channel was acquired in 2017.Co-Founder, Managing Director (2012 – 2017)• Developed business plan, raised funds, established goals, targets, organizational structure, policies• Created go-to-market strategy, brand development, content development, recruited Contributors• Partnered with APQC to develop benchmarking survey and webinar• Recruited IE Group and CFO Magazine as initial clients• Developed EPMC 360 Finance Gap Benchmarking Survey

Founded ProjectSquare to help connect project workers and freelancers with small- to mid-sized companies.ProjectSquare connects Projects with People.ProjectSquare is a comprehensive online community which helps knowledge workers identify projects to work on. We understand that many small- to medium-sized companies often need additional help with projects, but may have challenges finding people to help them.And, in the “Brand: Me” new reality, many people are looking for short- or long-term projects to work on, who may have unique skill sets which allows them to set their own schedules, or who are interested in working with many organizations in order to enhance their professional skills.We get it.And we want to help.Expand Your Brand. Extend Your Network. www.TheProjectSquare.com(ProjectSquare was acquired in September 2013. For more info: http://www.mbopartners.com/ )

Us

Founded in 2002, the Chinese Language School of Connecticut is a fully accredited program which teaches Mandarin Chinese to children and adults, offering both weekend and weekday classes, After School programs, special events, workshops, private tutoring, iVuChinese online distance learning, and corporate services.Responsibilities included:• Developing annual plan and budget, working with Board of Directors, accountants, and auditors to finalize annual reports and financials, and managing volunteers and staff to run programs and fundraising events. • Initiating development and implementation of five year strategic plan, policies, and processes to broaden program scope and reach revenue targets.• Creating 5-year budget and forecast model; analyzed financials and presented to Board monthly.• Creating and executing marketing plan to expand program reach and increase revenue 10-20% annually.• Developing social media strategy including search engine marketing management implementation via LinkedIn, Facebook, GreenTeaPop blog, others.• Managing 2008 redesign and re-launch of web site resulting in 40% increase of online registrations. Collaborated with web developers and internal clients to develop and design content.• Developing and tracking promotional strategy and programs, write and edit press releases, update web content, and manage social media implementation.• Working with accreditation team, board, and staff members to obtain CITA and MSA accreditations in 2008, and AdvancEd accreditation in 2010. • Creating CLSC's Advisory Committee in 2009 in order to reach out to other area finance, marketing, and fundraising professionals to expand program offerings and plan for long term sustainability.• Developing strategy, led test and launch of iVuChinese online distance learning program (2011).

Created Chopstix, a Chinese preschool program which teaches Chinese to children ages 2 to 5 using age-appropriate, interactive techniques. All proceeds donated to non profit organizations working with children in Chinese orphanages. Chopstix was acquired by the Chinese Language School of Connecticut in May, 2003.

Atlanta, Ga, Us

Developed budget and plan, and recruited and managed volunteers to execute fundraising events for Southern Fairfield County unit.

London, Gb

Worked with various Save the Children Federation departments and field offices to develop and execute advertising and direct marketing campaigns for international non profit development agency.Developed analytical tools used by Global Marketing directors to quantify the success of various marketing campaigns.

Center City, Minnesota, Us

Worked with director and staff of newly-established European branch to manage community outreach, direct mail, and public relations efforts.

Worked with Lever Bros.' Marketing Research and Sales department using Nielsen Scan Pro tools to provide competitive and geographic data and analytics for various products by region, brand, and brand size, filtered by promotional campaign.

Executive Education Certificate In Fundraising, Principles And Techniques Of Development And Fundraising

Dual Mba, Finance, International Business

Bba, Marketing