Elite Lake Rentals is a full-service vacation rental management company located in Southeast WI. Specializing in short-term rental properties on or near the lake in Walworth and Kenosha Counties. Each of the properties in our vacation rental management portfolio is carefully chosen by our team of experts to ensure that the home portrays exactly what we stand for as a company: Elite quality. Our family-owned and local operating team are dedicated to the service and upkeep of your property. Get in touch to learn how your property can be part of the Elite Lake Rentals portfolio. Susan@EliteLakeRentals.com #elitelakers

**Position Eliminated due to budget constraints of Covid.*Created top-of-the-funnel processes resulting in 41% increase in Definite Bookings, and a 370% increase in definite room nights booked. *Potential Revenue increase 253%*Average Group Size Booked Room Nights Increase 205%*Total economic impact for the Lake Geneva Region for contracted bookings: $2,179,169.00• Developed and launched the Group Sales position to bring global meetings and conferences to the hotels, resorts, dining, and attraction venues in the Lake Geneva Region.• Cultivated relationships with meeting planners via appointment, association meetings, and tradeshows in the United States and Canada to showcase the world class resort destination.• Prospect meeting planners and organizations via telephone, email campaigns, and business to business personal sales calls, to meet weekly/monthly goals and budgets.• Entertain prospective clients hosting breakfast, lunch, or dinner meetings with property site visits, written proposals, and presentations of the region for guest rooms, meetings, and off-site activities and attractions, for an engaging experience.• Established the Cvent Site, with regional information on hotels, resorts, restaurants, and attractions for global meeting planners.• Delivered prospective leads to hotels, resorts, and attractions for proposals, follow up and contracts. • Documented calls, leads, activity, future follow up, new business development, booked business with all information for follow up and rebooking, in my CRM and for the board of directors.• Facilitated quarterly meetings with the Directors of Sales and Sales Managers of each hotel property to collaborate new ideas, industry trends and communicate new leads, and business booked. • Created and maintained sales enablement collateral for meetings, tradeshows and events as well as the website and Visitors Guide.• Publicize the region via print publication and magazine interviews.

• Created and implemented the sales business plan for the hotel by establishing goals, objectives, and action plans for the team, resulting in a 25% sales gain to the bottom line in just six months.• Promoted from Senior Sales Manager to Director of Sales in two months• Established team rapport with five direct reports, by implementing daily business review meetings, to create better strategic and tactical alignment within the team.• Mentored and coached junior team members to shorten new hire ramp-up and improve quality performance.• Implemented the Solicitation process for new business via telephone, and email blasts to meet and exceed goals.• Cultivated relationships for the hotel through various local organizations and state association meetings to promote events and increase brand loyalty.• Presented weekly sales activity reports to the GM and COO of the Company to ensure productivity goals were met.

• Exceeded monthly goals up to 220%• Collaborated directly with the General Manager, to develop the budget and business plan to meet and exceed expectations from the owners and the management company.• Monitor rates within the comp set daily, to ensure that we continue to be the leaders in occupancy, while driving rate.• Create and present daily, weekly, and monthly reports to document productivity of our business and transient travelers, to measure productivity to goals. • Solicit new business as well as continue to strengthen relationships with current accounts, by offering personalized assistance in making reservations, group reservations and scheduling their board meetings in the hotel to meet and exceed goals.• Create and implement promotions to drive occupancy during need times, and shoulder dates. • Cultivate relationships with the South Suburban Chamber members, as well as Visit Milwaukee, to create brand awareness in the airport market and be proactive in setting the best rates to increase our business.• Respond to all RFP's to increase rate and occupancy, with the global key account directors, and close business. Enter all communication into the CRM.• Facilitate meetings with clients in the airport area and the city, to optimize relationships and to thank them for their business• Member of the executive team to create and facilitate charity events building strong teamwork in the hotel, while giving back to the community.Property was sold, the new management company brought in their own GM and DOS

• Promoted from Senior Sales Manager, to Director of Sales.• Achieved Best Western Worldwide Sales Champion.• Conducted territory analysis, calculating available market in each territory for each sales manager.• Create profitable and cost-effective sales programs, develop, and implement sales plans for all profit centers within the hotel, and consistently monitor results to goals.• Teach, train counsel and lead sales team in consistently exceeding production goals, while ensuring guest satisfaction. • Optimize outside business-to-business sales calls, association meetings and tradeshows to drive business to the resort, throughout the state of Illinois. • Demonstrate a calm, organized approach in all situations, with the ability to manage change effectively. • Complete local and brand RFP’s, negotiate corporate rates, close business, and finalize contracts.• Member of the Executive Operating Committee team in assisting with special projects and consulting on operating concerns. Review and respond to TripAdvisor, Medallia and Best Western customer comments.Senior Sales Manager• Review current and inactive corporate business travel accounts and the Association and Government Markets.• Contact current clients for 2011 rate negotiations and solicit inactive clients to renew relationships and update contracts.• Complete local and brand RFP’s, negotiate corporate rates, close business, and finalize contracts.