Manage daily operations with emphasis on the sales process from inquiry to completed sale and customer satisfaction. Provide CRM administration with reporting that supports sales performance metrics. Manage the billing, banking, credit card processing, collection and monthly reconciliation with profit/loss analysis. Facilitate a productive collaboration between engineering and sales in an ISO 9001 environment.

Hired to manage print and digital subscription marketing, fulfillment, distribution and to evaluate current practices and systems. Designed and implemented multiple channel marketing strategies using direct mail, e-mail, online and telemarketing to achieve the first circulation increases in decades. Secured meaningful source media that converted in to paying customers. Evaluated new technologies and interviewed vendors to replace legacy system with an in-house tool offering substantially more control over the process and expense. Oversee continuous improvement of e-commerce navigation and functionality.

Audience development/marketing consulting for the direct marketing industry.

Recruited to evaluate start-up company circulation systems and fulfillment operations at multiple locations. Consolidated operations at a single division, reduced overhead and realized efficiencies. Improved the use of contractor services and evaluated/interviewed vendors, negotiated rates and hired partners to conduct outsourced services as needed to achieve good economies of scale. Standardized the management of traditional, internet and e-mail marketing campaigns while supporting circulation department, fulfillment, vendors and magazine audits. Redesigned the lead-gen program to compliment traditional advertising, providing clients with an additional 30% on their advertising spend.

Recruited to evaluate the in-house system capabilities to achieve audited objectives of the publishing teams. Evaluated, selected and supervised fulfillment operations to an outside supplier, accomplishing desired results within the specified time frame and budget. Designed and implemented data collection to archive buying habits, demographics, payment history and preferred billing. Identified purchasing functions that improved operational efficiencies, reduced cost and achieved contract value.

Gained practical experience in audience development, auditing, direct mail, financial management, fulfillment, managing staff and vendor relationships while operating at the Circulation Manager level for a variety of publications in diverse industries.