Susan Stogner Email & Phone Number

Austin, Texas, United States

Austin, Texas, United States

Austin, Texas

• Responsible for driving lead generation plans to achieve quarterly targets in high-growth velocity sales and marketing organization.
• Led team to plan and execute content and demand gen campaigns across multiple channels including email marketing, content syndication and the blog.

Austin, Texas Area

• Responsible for driving lead generation plans to achieve quarterly targets in high-growth velocity sales and marketing organization.

Austin, Texas Area

• Led marketing efforts across 8 digital brands under the Nexstar Digital umbrella brand: Federated Media, Lin Digital, Tactive (powered by Lin Digital), Mass2, Dedicated Media, Lakana, Yashi and Kixer.
• Core responsibilities included brand strategy and identity, PR and communications, thought leadership, events, speaking engagements and sales collateral.
• Supported sales teams with the development of core materials (pitch decks, case studies, one sheets, etc.) to broaden their go-to-market toolkits.

Austin, Texas

• Managed a team of 7 people to launch key initiatives including a website rebrand, sizzle videos, company blog.
• Managed industry and hosted events that drove over $5 million in opportunities and $1.3 million in sales.

Austin

Austin, Texas Area

• Led the development and execution of B2B marketing and sales communications strategy. Translated market trends and conditions with company objectives into strategies that build brand equity and drive business results.
• Owned the B2B lead generation program. Developed campaigns to increase brand awareness and promote thought leadership through targeted media buys with SmartBrief Newsletters, eMarketer, Internet Retailer, LinkedIn.
• Developed sales enablement tools (pitch decks, solution one pagers, case studies, infographics, testimonials, videos, etc.) that enabled teams to deliver the right message to prospects and partners, with the proper.
• Led the rebrand project from Whaleshark Media to RetailMeNot, Inc. including the development of the brand assets to support the change. Managed the ongoing development of the corporate brand messaging, identity and.

Austin, Texas Area

• Collaborated across sales, solutions marketing and client services to develop comprehensive marketing plans with shared objectives and success metrics to drive high growth retail and travel verticals.
• Developed messaging architecture for creative platform, campaign architecture and program briefs.
• Managed a diverse marketing mix including thought leadership, email, social, webinars, events, display advertising, direct mail, videos, infographics, etc. to support acquisition and upsell efforts.
• Owned the execution of program strategies including targeting and segmentation and ensured that each tactic is tested, benchmarked, and optimized to improve future performance.
• Coordinated timelines, managed the budget and led the strategic deployment of assets that were consistent with global brand standards.

Austin, TX

• Partnered with retail clients such as Ann Taylor, Crate and Barrel, Coach, Footlocker Inc., Saks Fifth Avenue, Bluefly, DSW, Express and Under Armour to develop social strategies and strategic marketing plans, activate.
• Recommended best practices to acquire and amplify user-generated content in marketing materials, measure success and ROI and uncover key insights from social data.
• Built and fostered executive relationships to maximize opportunities and drive adoption of new products and services.
• Led Client Success Innovation, a monthly meeting where Client Success Directors shared best practices.
• Partnered with clients to evangelize their success stories in the form of press releases, case studies, webinars, blog postings and references to prospects.

• Coordinated and produced global consumer advertising campaigns and marketing assets for $7 billion annual consumer segment.
• Developed global style guidelines for the overarching Dell brand establishing visual consistency.

• Led the strategy, creation, testing, production and execution of broadcast advertising campaigns.
• Managed multiple creative and media agencies, including DDB Chicago, BBDO Atlanta, Mother New York, PMI and MediaCom.
• Supervised broadcast budget of $15 million annual production spend and $70+ million annual media spend.
• Shipped to 60+ networks, delivered up to 20,000 weekly direct response leads, analyzed metrics and implemented tests effectively optimizing media mix and return on investment.
• Partnered with Ernst Van Praag to analyze production costs saving Dell up to $500 thousand annually.
• Created co-branded commercials with Intel, Microsoft and Verizon and secured vendor funding (50–100%) to scale production and media costs.

• Developed positioning, messaging, pricing, promotional offers and launch strategy for Inspiron and Latitude laptop brands across all offline marcom vehicles, including direct mail, print ads, catalogs, radio, and TV.
• Achieved 41% Y/Y unit growth (original goal of 34%), shifting demand from desktops to laptops.
• Collaborated with business and merchandising managers of other brands to develop and drive innovative and compelling offers. Tested new promotion concepts and evaluated effectiveness on demand generation and impact on.
• Scaled production timeline for direct mail call drivers by 50% (from 16 to 18 weeks).

• Led the development and production of print advertisements including National and Local Dailies, Sunday Supplements, Free Standing Inserts, Weeklies, and Monthlies.
• Launched Dell’s first US consumer brand campaign, “Steven”, in print to help drive consistent branding across all marcom vehicles.
• Consistently delivered against demand generation goals; analyzed weekly metrics to measure effectiveness and used insight to drive offer and pricing strategy; implemented testing strategies for new vehicles.
• Scaled working costs through media negotiations and co-marketing partnerships (25-100%), and non-working costs through production efficiencies.
• Implemented more efficient and cost effective review process from paper to electronic and print advertising photography process.

• Managed 52,000 affiliate sites on a pay-for-performance platform.
• Partnered with affiliates vendor to manage accounts and execute communications such as newsletters, promotional e-circulations, creative notifications and incentives.
• Drove E-penetration from 4% to 9% Y/Y and increased program revenue 110% Y/Y.
• Scaled non-working costs by bringing creative production in-house.

• Identified customer needs, customized solutions, and generated quotes/orders while providing a positive customer experience.
• Contributed to the growth of consumer sales by consistently meeting or exceeding quota every month in a highly competitive environment.
• Participated in the mentor program and trained new sales hires.

• Assisted marketing manager with all in-house marketing including advertising and public relations for 10 restaurants in Austin, Houston, Dallas, Arlington and San Antonio.
• Planned key events including Green Chile Festival, Run for Shelter Benefiting SEARCH and its House of Tiny Treasures, Give Kids the World, Chuy’s Children Giving to Children Parade, and Texas Exes Thirsty Thursdays.