Susan Summers Email & Phone Number

Frederick, MD

• Implemented corporate social media plan for the Frederick store location, crafting social media content for the Frederick store location and delivering a 76% increase in engagement and 10% increase in followers in the.
• Established 5K and 10K training programs, handling program promotion, communicating training program details to clients, and leading training group workouts twice a week
• Ensures accuracy of merchandise transferring and receiving; documents and places special orders
• Arranges merchandise to demonstrate product function and attract visual interest of customers to drive sales
• Provides exemplary customer service, performing duties such as personally fitting shoes and conducting gait analysis for clientele, and fielding inquiry phone calls

• Teach private music lessons in-person/virtual to students age 7-45; 20 students annually o Students selected for MD All State and All County, and college scholarships
• Developed personal business and marketing plan for soliciting new studentso Collaborated with a small local business (Duet with Music) to develop key strategies for growtho Created social media page to promote.
• Conducted over a dozen master classes in after-school music programs in under-served areas of Baltimore from 2012 - 2014

• Coordinated professional musician presenters for Urbana High School music classes o Managed contracts and billing
• Trained six student section leader positions for Urbana High School Orchestra
• Prepared orchestra students for a performance reaching 300+ patrons
• Conducted seating auditions for Urbana High Orchestra in 2016 (50+ students)o Selected music for full orchestra and small chamber groups o Designed stage set upo Scheduled after hours rehearsals for each performing.
• Developed syllabus clearly defining performance, practice, and academic expectations
• Generated appropriate lesson plans for students with varying social and academic needs

• Oversaw a team of three people to produce press releases and newsletters; newsletter distribution via MailChimp delivered a 20% higher open rate than other music newsletters
• Crafted and edited copy for brochures, flyers, program books, blog posts, advertisements, and grant documents; produced social media content
• Designed and implemented grassroots marketing strategies to build community awareness of the orchestra and gain financial sponsors
• Performed website administration duties including content writing, editing, and formatting

Frederick, MD

• Designed and promoted a Kickstarter project that raised over $5,000 for the organization’s inaugural season
• Designed and implemented grassroots marketing strategies and ran two social media accounts
• Wrote and distributed press releases and various ad copy; pitched local news reporters
• Organized private and corporate sponsor donations and maintained digital records
• Managed front-of-house ticket sales, cash flow, and audience services
• Performed website administration duties including content writing, editing, and formatting

• Developed ad copy and press releases for print in The Washington Post and online sources
• Coordinated the creation and curation of artist promotion materials, including social media content, selected interview quotes, and performance video clips
• Developed social media toolkits for each performer including photos, music clips, interview clips, and short and long biographies
• Designed graphics for social media and brochures using Adobe Photoshop
• Implemented social media coverage of summer camps including interviews and photography
• Utilized Customer Relationship Management (CRM) system data to target advertising based upon constituent interests

Peabody Conservatory

• Coordinated for seven of the Conservatory’s departments, coordinating corporate vendors, selecting and recruiting guest speakers, and creating and managing event itineraries
• Established the first social media and email campaigns for new student orientation, earning a respective 51% and 83% engagement rate
• Managed the reconstruction of the Conservatory’s residence life webpages to accommodate an updated residence life portal; ensured link functionality, intuitive navigation, and user experience
• Updated and edited residence life print and online handbooks to reflect information pertinent to the new school year
• Oversaw the creation and launch of Peabody Orientation’s first Guidebook App to deliver maps, schedules, orientation check-in, and to-do lists to new students all in one place
• Publicized information regarding performance opportunities, competitions, and orientation announcements to the student body

• Taught DSLR workshop and developed correlating reference materials for students and faculty
• Converted VHS to DVD in order to archive educational videos for the Road Scholar Program.
• Consulted with faculty and staff to determine future classroom technology needs and helped prioritize purchases to align with budgetary constraints
• Provided exemplary walk-in, phone, and email tech support for the Help Desk and Multimedia studio

Master Of Music, Saxophone Performance, 4.0

Activities and Societies: The Creative Access

Bachelor Of Music, Saxophone Performance, 3.94

Activities and Societies: The Creative AccessDean's List with High Honors or Dean's List all semesters.