As a seasoned marketing professional, I have developed communications programs to all major influencers and stakeholders, across the print, broadcast, and interactive mediums within the pharmaceutical industry. I joined the e-marketing world in 1997 – the early days of the pharma industry’s entry into the arena – and in my 18 years of experience in the healthcare marketing space, I have acquired broad category expertise. I have proven successes in leading integrated marketing initiatives, directing cross-functional teams, developing capabilities, building and activating brands, managing budgets and P&L's, uncovering customer insight and driving the creative process.