Susan Tomlinson (Peiffer)

Susan Tomlinson (Peiffer) Email and Phone Number

Publisher, City and State Pennsylvania (a division of GovExec) @ City & State PA
Philadelphia, PA, US
Susan Tomlinson (Peiffer)'s Location
Greater Philadelphia, United States, United States
Susan Tomlinson (Peiffer)'s Contact Details

Susan Tomlinson (Peiffer) personal email

About Susan Tomlinson (Peiffer)

A recognized business leader with 20+ years' experience in multimedia news publishing, Susan excels in leading high-performing media sales, events, and editorial teams with a focus on strategic audience development, revenue growth and digital marketing. She has launched, built, and transformed media platforms and brands, including City & State Pennsylvania, Metro Philadelphia, The Washington Examiner, Philly.com. A graduate of the Pennsylvania Academy of the Fine Arts (PAFA), Susan has remained active in the Philadelphia and Bucks County creative communities by serving on the Board of Directors of the Center for Emerging Visual Artists (CFEVA) and the Arts & Cultural Council of Bucks County. Over the past 20 years, Susan has participated in the Arts & Business Council's Business on Board Program and Business Volunteers for the Arts. An artist herself, she has participated in group shows and mural projects throughout the Philadelphia region. Specialties: Leading brands through cultural change, new business development, branded content development, event monetization, leading multi-platform advertising sales, digital marketing, project management, strategic thinking, transformative leadership.

Susan Tomlinson (Peiffer)'s Current Company Details
City & State PA

City & State Pa

View
Publisher, City and State Pennsylvania (a division of GovExec)
Philadelphia, PA, US
Employees:
11
Susan Tomlinson (Peiffer) Work Experience Details
  • City & State Pa
    Publisher, City And State Pennsylvania (A Division Of Govexec)
    City & State Pa
    Philadelphia, Pa, Us
  • City & State Pa
    Publisher, City & State Pennsylvania (A Division Of Govexec)
    City & State Pa Mar 2021 - Present
    Launched City & State PA, in 2021, building brand equity and strong revenue performance in the first 36 months. Revenue growth of 15-30% YoY for three consecutive yearsLead a team of 10 staffers working across sales, events, editorial and marketingCreate, produce and monetize 15 in-person events per year, including policy summits, awards ceremonies and statewide Power 100 receptionsBuild strong partnerships with leaders in government, advocacy, business, academia, and media to create new revenue opportunitiesWork closely with 18-member advisory board - leaders in government affairs, business, media and politics - to ensure mission focus and content relevance
  • Metro Us
    Publisher, Metro Philadelphia & Boston
    Metro Us Nov 2015 - Jan 2021
    New York, Ny, Us
    Top executive for Metro Philadelphia and Metro Boston, responsible for media sales, distribution, production & administration; managing 10 direct reports Achieved profitability over three years as publisher in Philadelphia and Boston; led transition to new ownership in January 2020Won three COVID-19-related journalism grants in 2020 (Facebook, Google, PA Newsmedia Association); used funding to expand new digital editions, a series of virtual town halls and webinars
  • Metro Us
    Director Of Digital Sales
    Metro Us Feb 2015 - Nov 2015
    New York, Ny, Us
    As Digital Sales Director (2015-17), created an intense digital certification training program for 3-city sales team to launch new digital trading desk
  • Valassis
    National Integrated Sales Director
    Valassis 2011 - 2015
    Livonia, Michigan, Us
    Led new business development for Valassis across multiple platforms, including digital, shared mail, newspaper and solo mail Grew key relationships with national retail clients from $2.2 million in 2011 to $3.5 million in 2014 Top digital sales performer within 220-person nationwide team, 2013. Century Club Award winner, 2013 and 2014.
  • Pv Media Group
    Regional Vice President, Seo Business Development
    Pv Media Group 2009 - 2011
    Us
    Developed new business relationships with Fortune 500 clients for New York-based SEO and digital marketing agency Proposed and executed strategic SEO, social media, AdWords and content marketing campaigns to drive online revenue for clients
  • The Philadelphia Inquirer
    National Sales Director - Inquirer.Com At Philadelphia Inquirer
    The Philadelphia Inquirer 2005 - 2009
    Philadelphia, Pennsylvania, Us
    Sales director responsible for digital sales development, with focus on travel, healthcare, education and entertainment segments Agency relationship builder, top producer for new business acquisition, integrated media sales and team development
  • Washington Examiner
    Vice President Of Advertising
    Washington Examiner 2004 - 2005
    Us
    Co-founder of unique print and digital sales channel – Free Daily Newspaper Network (FDNN)Led account management teams focused on major retail, telecommunications, financial, travel and motion picture categories for DC’s second-largest daily newspaper and web site;
  • Modern Times Group Mtg Ab
    Senior Manager New Business Development
    Modern Times Group Mtg Ab 2000 - 2004
    Stockholm, Se
    Closed $350K in new national ad sales within the first 18 months working on telecom, travel, and finance sectors for Metro's daily newspapers in Philadelphia, New York and Boston Established relationships with major ad agencies and C-level decision makersContinued national new business development, resulting in 250% YoY growth Global award winner at annual MTG International conference (Stockholm, Sweden, August 2003); Recognized as “Top Sales Performer” among 65-member North American sales team, 2002 and 2003.
  • The Philadelphia Inquirer
    Director Of Sponsorships And Partnership Marketing
    The Philadelphia Inquirer 1994 - 2000
    Philadelphia, Pennsylvania, Us
    Started on the new business development team as a generalist selling all products of the Philadelphia Inquirer and Daily News and quickly ranked in the top three of a 30-person teamSelected for the first-ever "I-Team", a group of 10 sales reps dedicated to learning everything there was to know (at the time) about online marketing and advertising, and presenting Philly.com to clients as an advertising vehicle alongside sales repsMoved onto the Circulation Dept in 1998 to take on the role of selling sponsorships for the NIE (Newspapers in Education) program, a 501(c)3 nonprofit operating within the Inquirer to bring newspapers into classrooms throughout the region. My role was to bring educational and cultural organizations into partnership with corporate sponsors to fund educational programs for K-12 classrooms that incorporated the use of the newspaper along with custom curriculum guides for educators
  • Philadelphia City Paper
    Associate Director Of Sales
    Philadelphia City Paper 1989 - 1994
    Us

Susan Tomlinson (Peiffer) Skills

Sdlc

Susan Tomlinson (Peiffer) Education Details

  • Hussian College
    Hussian College
    Graphic Design
  • Pennsylvania Academy Of The Fine Arts
    Pennsylvania Academy Of The Fine Arts
    Fine Art And Art History

Frequently Asked Questions about Susan Tomlinson (Peiffer)

What company does Susan Tomlinson (Peiffer) work for?

Susan Tomlinson (Peiffer) works for City & State Pa

What is Susan Tomlinson (Peiffer)'s role at the current company?

Susan Tomlinson (Peiffer)'s current role is Publisher, City and State Pennsylvania (a division of GovExec).

What is Susan Tomlinson (Peiffer)'s email address?

Susan Tomlinson (Peiffer)'s email address is st****@****ail.com

What schools did Susan Tomlinson (Peiffer) attend?

Susan Tomlinson (Peiffer) attended Hussian College, Pennsylvania Academy Of The Fine Arts.

What skills is Susan Tomlinson (Peiffer) known for?

Susan Tomlinson (Peiffer) has skills like Sdlc.

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