As a communications leader working in values-based companies, I create clear marketing and communications strategies, build inclusive and fun team cultures and guide concepts from start to execution. I lead teams and work with senior leadership to develop strategies to help the organization share its stories, reach broader audiences, boost revenue, make a positive impact, and manage and retain talent. With my data-driven and technology approach, I use tools to overcome messaging challenges, drive engagement and enhance brand recognition, ensuring the outreach works harder without requiring more management time. This approach saves time and money in branding, communications, creative production, digital marketing, publishing, public relations, and social media efforts, all while meeting revenue goals.Some highlights: 🔶 I’ve aligned teams and streamlined operations for enhanced business and content strategy, improving on-time deliverables and culture.🔶 I’ve organized a digital content strategy and secured a grant that enhanced engagement, drove traffic, generated new members and retained members. 🔶 I’ve created new products and led the overall strategy, which drove annual sales and revenue increases. 🔶 I’ve created content partnerships, such as one with REI to enhance an education initiative. 🔶 I’ve elevated sponsorship activation for brands like Burton, Patagonia, The North Face and more, to enhance member engagement.In addition: 🔶 I've initiated and led a foundation committee to engage donors through named scholarships and planned giving, which attracted substantial gifts and awarded scholarships. 🔶 I've led, collaborated and supported board committees, volunteers and groups, using clear communications to clarify roles to maximize their meaningful contributions.🔶 I've managed multi-year budget projections to align operational strategies with long-term strategic plans.🔶 I've advised multiple CEOs on association and non-profit structures, policy governance and organizational end-reporting systems to help create metrics for measuring strategic success.My commitment to excellence has earned industry awards in association and non-profit management, which shows my passion for promoting meaningful causes. 🔗 Portfolio: www.susanurbanczyk.com👉 I'd welcome the opportunity to connect with organizations looking for a leader who can bring your vision to life through authentic leadership and clear communication and marketing strategies.