Susan Baker Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

Oakland, California, Us

Newark, California, Us

San Francisco, Ca, Us

Leading brand in STEAM education with hands-on computing kits that are designed to teach students electronics, software and mechanics that combined will empower them to create anything in the digital-physical world. 2018 Tech Toy of the Year. • Increased sales 20% y/y through improved retail channel management, data-driven digital marketing and new logistics/fulfillment capabilities.• Launched education channel and oversaw the development of curriculum and professional services to support educators. • Instituted performance marketing and doubled conversion rates by rebuilding e-commerce site and shifting Amazon channel strategy

Woodbury, Minnesota, Us

Industry leader in barre-based fitness, built on the practice of dance conditioning, interval training and the science of physical therapy. Over 100 franchise locations in the U.S. and Canada, with online store offering branded apparel and accessories and a subscription-based class series.• Led operational efforts to improve profitability and cash flow at the corporate level and implemented new processes to grow franchise pipeline• Developed studio-level P&L and performance benchmarks• Conducted brand audit and led efforts to refresh the company’s messaging architecture and website• Launched new wholesale and online retail Shopify sites and increased monthly revenues by 20% through greater assortment of branded products and improved merchandising

Provider of premium content and online learning programs in the areas of entrepreneurship, personal finance and careers, with over 1 million subscribers. Oversaw day-to-day operations of all-remote company, including strategic planning, e-commerce, growth and email marketing, product launches, customer care, finance and accounting, HR and talent development. • Formulated 3 year strategic plan, instituted annual planning process, established OKRs and led efforts to build out organization to support 50%+ annual revenue growth• Led talent acquisition and people operations to support distributed team of 60+ professionals • Directed cross-functional teams in managing key conversion points throughout the marketing funnel to drive subscriber and customer growth. • Oversaw migration of the company’s email, CRM, marketing analytics, applicant tracking and business intelligence systems to new platforms.

San Francisco, Ca, Us

Online learning company based on groundbreaking cognitive-based practice for achieving mental fitness. Led commercialization efforts including development and launch of flagship online course, content marketing and email marketing funnels.

San Rafael, Ca, Us

Full scope P&L responsibility for remote online learning company specializing in transformative education in the personal growth and development field. Developed strategy and operational plan to support 50%+ growth with 25% operating margins, resulting in top 100 ranking on Inc. 5000 list of fastest growing companies in 2012 and 2013.

Non-profit foundation dedicated to building the technology capacity of underserved communities. Served as advisor to CEO in designing and executing a strategic pivot to open up earned revenue streams. Instituted business development capabilities based on for-profit best practices.

Boston, Ma, Us

Provider of consulting and training services in collaborative problem-solving and group facilitation. Led efforts to guide firm into its next phase of growth and transition to an ESOP ownership structure. • Drove major growth initiatives, including opening up virtual e-Learning line of business. • Improved sales operations for more predictable revenue production: rationalized account territories, implemented new commission plans, upgraded sales forecasting processes and implemented Salesforce CRM• Reduced cost structure by 25% and significantly improved cash flow.

Us

Provided financial advisory services representing over $5 billion in financing and strategic transactions, including public equity offerings, private placements, and mergers and acquisitions. Primary coverage of the Internet and Enterprise Software sectors. Clients included several dot 1.0 companies including Lycos, CMGI, Check Point Software, Portal Software, VeriSign, InfoSpace, Critical Path, NetIQ, Baltimore Technologies, CBT Systems and Tumbleweed Software.

New York, New York, Us

Mba, Business

Ba, Economics Honors